Nielsen Marketing Cloud vs. Snowflake

It helps you evaluate the success of your marketing initiatives and make real-time changes using built-in analytics and Nielsen Artificial Intelligence. It also helps businesses find, acquire, and create new advertiser client bases, as well as stand out in a dynamic public realm. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner.

Incentivized

If you need a quick query, snowflake is the way to go. It's super simple and scalable; we were struggling before with Azure, and with Snowflake, everything runs smoothly, and we have more control over our schemas and warehouses. Snowflake, in my opinion, is the next step when you want to scale your business and manage data. If your company is still small, there may be cheaper options.

Incentivized

• Audience building is completely intuitive and easy to do!
• The audience planner tool helps easily assess duplication across segments and audiences
• The NMC team is always there to lend a helping hand

Incentivized

• Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
• Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
• Snowflake manages concurrency better in our trials than other premium competitors
• Snowflake has little to no setup and ramp up time
• Snowflake offers online training for various employee types

Incentivized

• This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
• It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
• Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.

Incentivized

• Add constraints for views and not just for tables
• Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.

Incentivized

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to

Incentivized

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Incentivized

The interface is similar to other SQL query systems I've used and is fairly easy to use. My only complaint is the syntax issues. Another thing is that the error messages are not always the easiest thing to understand, especially when you incorporate temp tables. Some of that is to be expected with any new database.

Incentivized

I am rating this as neutral due to having minimal interaction with them

Incentivized

We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.

Incentivized

Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.

Incentivized

Snowflake provides various features, such as integration with Python using Snowpark. The reporting feature that caters to your small reporting needs is Snowsight. The Snowflake data marketplace is where you can get multiple data for free and even some of the data which you can buy according to your needs. And the integration options with various tools like Sigma are add-ons.

Incentivized

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized

• With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
• Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
• Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.

Incentivized