Nielsen Marketing Cloud vs. ZoomInfo Operations

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Incentivized

ZoomInfo takes our thousands of leads, and ones we don't have, and allows us to easily import this data and mesh it with our CRM, along with our other complimentary Zoom Products. It has really cut down time for our sales team from trying to find which leads are best, and allows our marketing team to handle some background work to help acquisition.

• I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
• It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
• When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
• Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

Incentivized

• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

Incentivized

• More segments need to be created as often as possible
• Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

Incentivized

• Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
• Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
• Limits in sharing lists, queries, and tags between users under the same account.

Incentivized

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.

Incentivized

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Incentivized

Usability is among the highest I have ever worked within an application of this magnitude. It was a significant recession for us and our sales team along with some of our onboarding folks have been able to use the tool as well. Other are able to benefit as well that are outside of the sales team but I do get as much of their feedback as I do from the sales team.

Incentivized

No problems

Incentivized

Had very good experience when using it

Incentivized

I am rating this as neutral due to having minimal interaction with them

Incentivized

I’ve had one support request that was addressed and resolved within 30 minutes

Incentivized

It was helpful

Incentivized

Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close

Incentivized

Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.

Incentivized

This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.

Incentivized

Hasn’t experienced any issues to doubt reliability

Incentivized

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized

• I have just signed a $9M account with the help of this product.
• I've had to double-check information due to accuracy.
• More analysis is to be conducted about the team's ROI, as it is early in the process for my company.

Incentivized