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MicroStrategy Analytics is a platform for Business Intelligence (BI) and self-service analytics. It enables organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. MicroStrategy currently has 3 versions: - MicroStrategy Analytics Enterprise: Enterprise-grade business intelligence - MicroStrategy Analytics Desktop: Free self-service visual analytics - MicroStrategy Analytics Express: Free cloud-based self-service visual analyticshttps://dudodiprj2sv7.cloudfront.net/product-logos/qq/iH/PZORMI8Q2P14.PNGAnalyzing the Analytics- MicroStrategy AnalyticsAnalytics is used throughout the business, from report and dashboard consumers to analysts using advanced data mining functionality. It allows us to produce consistent reporting, in a timely fashion and automate the distribution to a large customer base.,Scalability- build once and apply security features to allow the report to be used by multiple roles and levels Mobile functionality,More visualizations- when your user base is comfortable with the charts in Excel not being able to replicate them causes reduced user adoption,8,Improved depot management Consistent reporting Time saving in report production,business objects and microsoft bi,9MicroStrategy Review (Version 9)MicroStrategy was a helpful tool for providing daily, monthly, and quarterly reporting due to the ability to build automated reports that can be sent to large groups of people using distribution lists. I found MicroStrategy very helpful when putting together monthly performance reviews using the visual reporting tools. The ease with which I was able to switch from data tables to charts as a better way to tell stories about complicated data sets was particularly useful. When we needed to pull user information for targeted marketing campaigns, MicroStrategy dramatically reduced the amount of time we spent tying User IDs to user activity within our DMP. In turn, we were able to leverage the data to create user segments which helped us focus our marketing spend more effectively for marketing campaigns.,Perhaps it was the nature of the size of the company I previously worked for, but the amount of time it took for changes and upgrades to be implemented was a bit frustrating at times. It would be incredibly helpful if users had the ability to make changes to metrics and attributes without having to rely to heavily on MicroStrategy developers, it would make the product a great deal more useful. Being able to distribute rich MicroStrategy reports without sending enormous emails was problematic at times. If there was a way to let data rich reports being distributed via email live in a web environment would be a big plus for the platform. Being unable to view reports on smartphones was a bit of a pain at times as well, particularly when you need to send reports to colleagues working off-site without a laptop or desktop computer available.,MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions. By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% . We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.,3,5Micromanage your Business with MicrostrategyProficient data management for a multitude of attributes- this allows for a bank of knowledge for report building and analysis. User friendly making it a relevant partner in my day to day job. Web based function allowing for flexibility and ease of access from varying locations.,Restraints on data exports by column and row can be constraining. Some user frustration due to time constraints at different levels of data. At beginning, hard to determine difference in metrics and attributes to aid in report creation.,Primary source of data warehouse for all report creation makes this tool invaluable to business. Report creation and save for later use makes this a tool we can go back to again and again. Ability to can reports and edit allow us to analyze business and better serve our internal and external customers.,10,9,300Reporting and Analysis for the Non-TechieDrag and drop analysis for users that don't need any database knowledge or programming experience. Beautiful dashboards that load quickly and provide instant snapshots and/or trends over time. Ability to extend from desktop to mobile with relative ease.,Microstrategy Web and Microstrategy Desktop work slightly differently. There are still some functions that need to be completed in the Desktop software that are not available through a browser. Web-based dashboards still utilize Flash. I expect to hear about a transition to HTML5 or something similar, but have not yet heard about this. Microstrategy Mobile solutions do not require Flash. Product licensing is difficult to understand.,Greatly enhances our ability to help customers understand their data -- we import client data into Microstategy to provide a variety of services to them. Provides one version of the truth as all reports/dashboards access the exact same data, formulas, metrics, etc. Gained tremendous flexibility for all sorts of reporting and analysis needs. Beyond anything we could build ourselves in-house.,9,8Need a BI tool? MSTR is for you!Nice front end for complex SQL reports. Display of the data in the MSTR UI. If you know Excel, then MSTR is easy to use from an end user perspective. It is stable and runs cross platform/browser.,The UI is kinda dated and not very polished. An engineer designed it - there was no UI designer nor workflow optimization expert. There are many screens which should be optimized, and the UI could be more polished. The system requires significant hardware investment. If you are looking for a system which is responsive, then you should spring for the extra RAM and CPU power as the MSTR stores things in memory. It would be nice if it could summarize the data in a way to make it run faster. Exporting data could be better - MSTR uses the same path to display data to the UI as it does to export it (writing to a file). Even though MSTR says it is DB agnostic, it is not. We tested MS SQL and it was significantly slower and harder to work with than the native MSTR DB.,9,9,Faster for end users to run reports (as compared with an analyst writing the reports). MSTR makes it easier to get large reports out to clients. This saves on time an analyst would take to manually run and email the reports. Employee efficiency is amazing - now line account managers can run their own reports. Amazing.,30,5,All client data, by month. Client data by category. Client data by portfolio.,Dashboards for client reporting. Automated reporting.
Windows, Mac
MicroStrategy Analytics
206 Ratings
Score 7.5 out of 101
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MicroStrategy Analytics Reviews

MicroStrategy Analytics
206 Ratings
Score 7.5 out of 101
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Laura Lewis profile photo
July 08, 2014

"Analyzing the Analytics- MicroStrategy Analytics"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Analytics is used throughout the business, from report and dashboard consumers to analysts using advanced data mining functionality. It allows us to produce consistent reporting, in a timely fashion and automate the distribution to a large customer base.
  • Scalability- build once and apply security features to allow the report to be used by multiple roles and levels
  • Mobile functionality
  • More visualizations- when your user base is comfortable with the charts in Excel not being able to replicate them causes reduced user adoption
It is well suited for an environment where interactivity and scalability are important or where there is a need for mobile reporting.
Read Laura Lewis's full review
Toreyan Clarke profile photo
November 16, 2013

MicroStrategy Analytics: "MicroStrategy Review (Version 9)"

Score 5 out of 10
Vetted Review
Verified User
Review Source
  • MicroStrategy was a helpful tool for providing daily, monthly, and quarterly reporting due to the ability to build automated reports that can be sent to large groups of people using distribution lists.
  • I found MicroStrategy very helpful when putting together monthly performance reviews using the visual reporting tools. The ease with which I was able to switch from data tables to charts as a better way to tell stories about complicated data sets was particularly useful.
  • When we needed to pull user information for targeted marketing campaigns, MicroStrategy dramatically reduced the amount of time we spent tying User IDs to user activity within our DMP. In turn, we were able to leverage the data to create user segments which helped us focus our marketing spend more effectively for marketing campaigns.
  • Perhaps it was the nature of the size of the company I previously worked for, but the amount of time it took for changes and upgrades to be implemented was a bit frustrating at times.
  • It would be incredibly helpful if users had the ability to make changes to metrics and attributes without having to rely to heavily on MicroStrategy developers, it would make the product a great deal more useful.
  • Being able to distribute rich MicroStrategy reports without sending enormous emails was problematic at times. If there was a way to let data rich reports being distributed via email live in a web environment would be a big plus for the platform.
  • Being unable to view reports on smartphones was a bit of a pain at times as well, particularly when you need to send reports to colleagues working off-site without a laptop or desktop computer available.
I would say MicroStrategy is useful for someone who is 100% dedicated to manipulating data as their day-to-day responsibility. It is also important to set expectations with individuals who will be using your work in MicroStrategy to be aware of the fact that it takes time for the main users to become familiar with the platform. Additionally, you must be willing to constantly inform your team of any issues arising with reporting for the platform.
Read Toreyan Clarke's full review
Toni (Snyder) Neff profile photo
November 10, 2013

MicroStrategy Analytics: "Micromanage your Business with Microstrategy"

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Proficient data management for a multitude of attributes- this allows for a bank of knowledge for report building and analysis.
  • User friendly making it a relevant partner in my day to day job.
  • Web based function allowing for flexibility and ease of access from varying locations.
  • Restraints on data exports by column and row can be constraining.
  • Some user frustration due to time constraints at different levels of data.
  • At beginning, hard to determine difference in metrics and attributes to aid in report creation.
Be patient when first learning the system as it can be frustrating to pick up and understand the lingo for execution. Give examples of how you would utilize the data warehouse and ask for examples of building reports as well as output. Be sure to ask what technical support would be offered in the honeymoon period while you are getting acclimated to the product.
Read Toni (Snyder) Neff's full review
Sid Haas profile photo
November 06, 2013

MicroStrategy Analytics Review: "Reporting and Analysis for the Non-Techie"

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Drag and drop analysis for users that don't need any database knowledge or programming experience.
  • Beautiful dashboards that load quickly and provide instant snapshots and/or trends over time.
  • Ability to extend from desktop to mobile with relative ease.
  • Microstrategy Web and Microstrategy Desktop work slightly differently. There are still some functions that need to be completed in the Desktop software that are not available through a browser.
  • Web-based dashboards still utilize Flash. I expect to hear about a transition to HTML5 or something similar, but have not yet heard about this. Microstrategy Mobile solutions do not require Flash.
  • Product licensing is difficult to understand.
Success with Microstrategy (or any BI tool) begins with your data. Spend the time and effort it takes to clean up your data and develop bullet-proof ETL (Extract - Transform - Load) procedures and scripts to keep that data clean at all times. Ensure that you have excellent performance from your database server(s) and plenty of memory available for Microstrategy's tremendous caching engines.
Read Sid Haas's full review
Matt Silvy profile photo
November 05, 2013

MicroStrategy Analytics Review: "Need a BI tool? MSTR is for you!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Nice front end for complex SQL reports.
  • Display of the data in the MSTR UI.
  • If you know Excel, then MSTR is easy to use from an end user perspective. It is stable and runs cross platform/browser.
  • The UI is kinda dated and not very polished. An engineer designed it - there was no UI designer nor workflow optimization expert. There are many screens which should be optimized, and the UI could be more polished.
  • The system requires significant hardware investment. If you are looking for a system which is responsive, then you should spring for the extra RAM and CPU power as the MSTR stores things in memory. It would be nice if it could summarize the data in a way to make it run faster.
  • Exporting data could be better - MSTR uses the same path to display data to the UI as it does to export it (writing to a file).
  • Even though MSTR says it is DB agnostic, it is not. We tested MS SQL and it was significantly slower and harder to work with than the native MSTR DB.
1. How much data do you have?
2. How large of a server farm do you have? Is there a large budget for hardware (MSTR like to have lots of RAM, CPU, and disk space).
3. Do you have a dedicated MSTR developers or contractors? It can take a while for this to be developed, and not everyone can "find out easily" where to go to do things. Documentation is not a strong point... so you need someone who already knows MSTR.
Read Matt Silvy's full review
Alex Uher profile photo
November 18, 2013

MicroStrategy Analytics: "Solid enterprise level reporting & BI with a cost (difficult to integrate new data sets)"

Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Navigate large sets of data with ease.
  • Process data quickly.
  • Build templated reports that are useful to senior management.
  • Limited flexibility to edit data connections / data behind application on the fly.
  • Not the most user-friendly GUI.
  • Locked down application without some of the "open" benefits of an application like Tableau.
I would really try to understand what the colleague is looking to gain out of the tool. For example - things I'd suggest they ask themselves first and then their prospective vendors would include:

  • Do you want to be able to bring in data on the fly, easily, or do you want to be limited to what lives in your data warehouse

  • Do you want to be able to develop quick ad-hoc reports & insights, or are pre-built reports more important to you

  • Is cost a main concern? Do you need to tie ROI to this tool in order to get funding?
Read Alex Uher's full review
Srini Veerapaneni profile photo
November 09, 2013

MicroStrategy Analytics: "Srini's MSTR review"

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Data segmentation is a real strength. I used it extensively to pull data based on geographic and customer demographic lenses
  • Speed. Especially with the basic builders which housed most of the reports I needed, the performance was outstanding. The datamart is huge.
  • Visualization is a strength as well. I felt this was an underrated feature but MSTR produced great graphs.
  • While performance was a strength of basic builders, advanced buiders were lacking in performance.
  • Same with visualization. Graphs weren't easy for everyone and you needed bit more technical expertise. Tableau is a great example of how easy it should be for everyone to visualize graphs.
Ask yourself what's most important for you needs? Speed, accuracy, pretty reports. Then compare the leading players out there and weigh each of them along those three dimensions. While all the leading vendors do a good job of BI, they each excel in a different area and it will be obvious to you once you do the analysis as to which one firts best for your needs.
Read Srini Veerapaneni's full review
No photo available
June 23, 2016

MicroStrategy Analytics: "MicroStrategy is a great product for medium to large size companies."

Score 9 out of 10
Vetted Review
Verified User
Review Source
MicroStrategy Analytics is currently being used by Accounting, Finance, and Audit. It is being used to pull policy level detail reports, month end summary reporting for making entries to the general ledger, and MTD as well as YTD/ITD reporting with various views to support month end variance analysis. It is also used to perform SOX audit testing on an annual basis.
  • Automated reporting
  • Interactive dashboards
  • Large amounts of data
  • Formatting of reports
  • Moving data around on a report at the user level
  • Creating applications
It supports the web very well. It also supports desktop interfaces as well as mobile interfaces. It is well suited for on site staff as well as remote users. It is well suited for new users and well as experienced users. You can set up reporting to be like canned reporting or with variables that need to be changed from time to time.
Read this authenticated review
No photo available
January 29, 2016

MicroStrategy Analytics Review: "A full single sourced, enterprise BI Solution"

Score 9 out of 10
Vetted Review
Verified User
Review Source
MicroStrategy Analytics is being used as a full BI enterprise solution. We use MicroStrategy's full set of products, sourcing from an array of database technologies, but mostly from Microsoft SQL Server, Hadoop, Spark, and Storm. MicroStrategy Analytics solves the business problem of company wide data silos. In conjunction with an enterprise data warehouse, we can create a single source solution.
  • MicroStrategy Analytics has the best mobile BI on the market right now. The level of efforts (LOE) is very low for this type of development.
  • MicroStrategy Analytics's self-serve BI is very valuable to our business users and can cut development for BI developers by enabling business users to find business answers themselves.
  • The caching of Intelligence Cubes in MicroStrategy Analytics is a game changer. I have I-cubes with billions of rows stored in memory, ready at any moment.
  • The developer desktop product could use some UI enhancements. It's been the same for many years.
  • The world would be a better place if custom groups and consolidation were supported in Visual Insight and I-Cubes.
  • A more simplify licensing model.
  • It's expensive.
MicroStrategy Analytics can pull in just about any data source and answer meaningful business questions. I also believe MicroStrategy Analytics is the leader in providing a big data solution for BI. Tableau would not be able to handle the loads of data I throw at it. I do not think MicroStrategy Analytics is recommended for any small scale solution, but rather a large one.
Read this authenticated review
No photo available
February 10, 2016

MicroStrategy Analytics: "MicroStrategy - sexy reporting, if you can afford it.."

Score 8 out of 10
Vetted Review
Verified User
Review Source
We created a new tool from scratch for our clients to be able to view their spend across all regions. MicroStrategy Analytics was brought on to help power the analytics portion of the tool.
  • Dashboards - MicroStrategy creates some very nice and visually appealing dashboards.
  • Data - The amount and volume of data that MicroStrategy can crunch is impressive, and it's a flexible tool to be configured and used how we want.
  • Speed - Despite the massive amount of data collected, it runs quite quickly.
  • Cost to implement - since they use partner firms to do many of their implementations (perhaps all, not sure?), the implementation is quite pricey if you want a full featured product.
MicroStrategy Analytics is well suited for companies on a budget.
Read this authenticated review
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March 13, 2015

MicroStrategy Analytics Review: "May not be suitable for all audience!"

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Designing of the Architecture
  • Ability to create highly interactive dashboards
  • Handle large amounts of data
  • Compatible with most of the data sources
  • The development environment (Desktop) can be a little bit more intuitive. The UI is still more like 90s
  • Ease of use for the end user to analyze data (ability to add comments/annotate) and share
  • Include more informative and visually appealing visuals as well as widgets.
MSTR may not for any business types or it may not be a one size fits all kind of solution. There are other BI tools out in the market that are available for relatively less or even free to meet your needs. So an extensive vendor analysis to meet your specific needs is essential.
Read this authenticated review
No photo available
December 09, 2014

MicroStrategy Analytics Review: "Empower your Sales Teams and boost ROI!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Ease of creating Advertiser Based Playbooks that empowered sellers during their sales call.
  • Flexible to update, modify, and uniformly deploy.
  • At times more set templates were restrictive and not adjusting to accommodate more data points.
  • Refreshes of certain data points prevented daily frequency.
  • Formatting at times would reset to defaults.
I would recommend understanding the needs of the end user and having the full scope available so that the proper project can be scaled in the timeline defined. Phasing may need to happen as you problem solve for elements that require modification in order to fit into the analytics tool/cube.

Update Dec-14, this continues to be a game changer for our decision making and ability to flex with the changing media landscape.
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No photo available
July 09, 2014

MicroStrategy Analytics Review: "Disruptive Analytics"

Score 10 out of 10
Vetted Review
Reseller
Review Source
We are using it for prototyping, demoing to customers, analyzing functionality, implementing it, and advising customers in how to implement and use it.
  • Security
  • Simplicty
  • Functionality
  • Pricing structure
  • Product bundling
  • Graph refreshment (redesign)
It is well suited for a complex environment, complex analytics, and large volumes of data.
Read this authenticated review
No photo available
March 31, 2014

MicroStrategy Analytics Review: "Classroom and business experience from a college student"

Score 4 out of 10
Vetted Review
Verified User
Review Source
  • Viewing results in different ways.
  • Using filters is easy on MicroStrategy.
  • Training is very helpful and clear.
  • The icons of the tools.
  • The layout of the tools.
  • Higher definition in general
MicroStrategy is not for every person or every marketing analysis / sales company or classroom. There are some great tools and management techniques within MicroStrategy. It is very easy to use and easy to teach non-experienced analysis users the basics. There are quality filters to form reports to specific goals and business needs.
Read this authenticated review
No photo available
November 12, 2013

MicroStrategy Analytics: "MicroStrategy- Easy to learn and use"

Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Having the ability to "Subscribe" or schedule queries is a nice convenience.
  • Easy for non-technical people to learn.
  • Ability to export data into Excel, TXT, PDF.
  • Pivot functionality.
  • There is no ability to build your own queries. You're only able to select from pre-prompted measures and dimensions (groupings).
  • Charting capabilities are basic.
  • Most of the time I use MicrosStrategy to extract the data and manipulate it in Excel to get it to the desired state.
Which is more important: an easy to learn tool, or greater querying capabilities? If the latter, go with another tool other than MicroStrategy.
Read this authenticated review

Feature Scorecard Summary

Pixel Perfect reports (17)
6.1
Customizable dashboards (16)
6.7
Report Formatting Templates (17)
6.1
Drill-down analysis (16)
8.6
Formatting capabilities (17)
7.6
Integration with R or other statistical packages (11)
5.9
Report sharing and collaboration (16)
8.7
Publish to Web (16)
7.8
Publish to PDF (16)
8.0
Report Versioning (13)
6.9
Report Delivery Scheduling (16)
7.8
Delivery to Remote Servers (1)
7
Pre-built visualization formats (heatmaps, scatter plots etc.) (14)
7.6
Location Analytics / Geographic Visualization (14)
7.2
Predictive Analytics (13)
7.3
Multi-User Support (named login) (13)
8.0
Role-Based Security Model (13)
8.1
Multiple Access Permission Levels (Create, Read, Delete) (13)
8.9
Single Sign-On (SSO) (2)
8.4
Responsive Design for Web Access (14)
7.6
Dedicated iOS Application (11)
8.0
Dedicated Android Application (9)
8.1
Dashboard / Report / Visualization Interactivity on Mobile (14)
7.2
REST API (1)
8
Javascript API (2)
6.6
iFrames (1)
8
Java API (1)
8
Themeable User Interface (UI) (1)
8
Customizable Platform (Open Source) (2)
7.5

About MicroStrategy Analytics

The MicroStrategy platform differs somewhat from competing platforms in that it does not include a data warehouse.

The platform integrates with a wide range of third-party data warehouses however. MicroStrategy also built a free discovery/visualization tool called MicroStrategy Analytics Desktop, which is not completely integrated with the rest of the platform. MicroStrategy has strong mobile and cloud capabilities which are differentiators for the platform. MicroStrategy's cloud offerings are unique in that they host the software in their own data centers and allow customers to keep their data on-premise to alleviate security concerns. Analytics is a platform for Business Intelligence (BI) and self-service analytics. It enables organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions.

MicroStrategy currently has 3 versions:

  • MicroStrategy Analytics Enterprise: Enterprise-grade business intelligence
  • MicroStrategy Analytics Desktop: Free self-service visual analytics
  • MicroStrategy Analytics Express: Free cloud-based self-service visual analytics

MicroStrategy Analytics Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No
On-premise EditionPricing DetailsTerms
Desktop$600per named user
SaaS EditionPricing DetailsTerms
Web$600per named user
Web$300,000per CPU core
Mobile$600per named user
Mobile$300,000per CPU core

MicroStrategy Analytics Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Mac
Mobile Application:No