Overview
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…
Pathfactory, the future of customer engagement
Increase content relevance by audience
PathFactory Review
Good for building content-driven user experiences.
PathFactory, almost good!
Ease of use.
Need a content hub that encourages self-education and asset binging - PathFactory is your solution!
Pathfactory helps me to seize every opportunity
PathFactory generates successful customer engagement.
Consistently delivering value to our prospects
PathFactory: The proof is in the pudding
Being plagued …
No-code improvement of user journeys post-conversion for B2B
Great content enhancement tool
Review of PF
Web page link to a specific asset on a Target or Recommend …
How PathFactory Differs From Its Competitors
PathFactory Value Proposition
I would say the greatest benefit is the capacity of the …
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content performance analytics (138)9.292%
- Content hub (132)9.292%
- Embedded CTAs (116)9.292%
- Forms / Gated content (132)8.989%
Reviewer Pros & Cons
Pricing
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
25 people also want pricing
Alternatives Pricing
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by…
Features
Content Publishing
Features related to the organization and distribution of marketing content.
- 9.2Content hub(132) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 8.9Forms / Gated content(132) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 9.2Embedded CTAs(116) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 9Content distribution(9) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 9Content promotion(6) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 9.4Content automation(103) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 9.2Audience profiling and targeting(114) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 9Closed-loop tracking and reporting(109) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 9.2Content performance analytics(138) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8.9Campaign optimization dashboard(8) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is PathFactory?
PathFactory Features
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Page-level engagement analytics
PathFactory Screenshots
PathFactory Video
PathFactory Integrations
- Adobe Marketo Engage
- Oracle Marketing
- Salesforce Marketing Cloud
- HubSpot Marketing Hub
- Microsoft Dynamics 365
- 6sense
- Demandbase One
- G2 for Buyers
- Google Workspace
- OneLogin by One Identity
- Google Tag Manager
- Tealium Customer Data Hub
- YouTube Live
- Vimeo
- Vidyard
- Brightcove
- Wistia
- Drift
- Adobe Analytics
- Google Analytics
- WordPress
- Drupal
- Adobe Experience Manager
- Terminus ABM Platform
PathFactory Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian |
PathFactory Downloadables
- PathFactory removes friction from B2B marketing and sales by fuelling intelligent content across the customer journey.
- PathFactory Content Platform provides a 360-degree view of an organization’s content and its attributes, which can be used to inform content strategy and enable the best content experiences possible.
- Campaign Tools are used to bundle together several content pieces in any format—including blogs, PDFs, webpages, videos, 3rd party content—into a bingeable experience, allowing visitors to explore content freely.
- PathFactory Website Tools is a content intelligence solution to deliver micro-personalized experiences to website visitors based on their unique behaviors.
- PathFactory for Sales offers a way to uncover the content consumption of leads, contacts, accounts, and opportunities inside the CRM. This can be enabled by a Salesforce Visualforce app.
- Build engaging virtual events and gain access to attendees’ digital behavior.
- PathFactory accelerates B2B revenue by enabling marketers to serve intelligent, scalable, omni-channel marketing content experiences moving the target audience journey forward.
- With insightful Content Intelligence and scalable Content Activation, PathFactory helps B2B marketers and salespeople to work smarter, not harder, at scale.
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(234)Attribute Ratings
- 9.2Likelihood to Renew7 ratings
- 9.8Availability8 ratings
- 10Performance8 ratings
- 9.3Usability3 ratings
- 9.1Support Rating4 ratings
- 10Online Training7 ratings
- 8.2In-Person Training1 rating
- 10Implementation Rating7 ratings
- 9Configurability2 ratings
- 8.6Product Scalability2 ratings
- 9.3Ease of integration2 ratings
- 9Vendor pre-sale2 ratings
- 9.3Vendor post-sale2 ratings
Reviews
(1-25 of 78)- Allows you to easily group interactive content (lookbooks) in the same place
- Allows you to track use and performance of content
- Allows you to replay webinars
- Binge functionality
- Sometimes the webinar replay integration bugs out
- there is no room to influence their product roadmap
You can get insights into topic interests to support your product teams with roadmap direction.
You can compare Desktop vs Mobile
Pathfactory, the future of customer engagement
We are able to personalize contents based on our market needs, create layouts and designs that are compliant, and launch effective campaigns.
- Customer journey made easier
- Integration with other apps/software
- Customer service/client assistance is superb
- In depth analytics
PathFactory Review
- User journey
- Content mapping
- Data Analysis
- Data reporting
- User experience
Good for building content-driven user experiences.
- PathFactory has advanced in-platform analytics.
- PathFactory has the capacity to house a vast amount of content from different uploaders.
- PathFactory provides detailed fields for searching for and filtering through content.
- PathFactory can sometimes be slow to load, especially when you are searching for offers.
- PathFactory does not flag when files render in an odd way in content tracks.
- PathFactory can no longer house webpages from my company's site.
PathFactory, almost good!
- Provides great recommendations.
- Improves engagement.
- Provides additional flexibility to the user journey.
- We need to perform more QA on the solutions and tools.
- The speed of asset processing is not enough, but it is definitely worth improving.
- Develop fail-safe mechanisms.
Ease of use.
- Ease of use.
- Friendly & helpful support team.
- The ability to create a truly custom page still lacks.
Need a content hub that encourages self-education and asset binging - PathFactory is your solution!
- Organized view of content assets
- Ability to promote similar content for users to continue their journey
- Great tracking on time users spend in particular content sets
- easier ways to share both static documents/PDF and videos or webinars on-demand
- get details on usage but would appreciate more filtering capabilities by organization and users
Pathfactory helps me to seize every opportunity
- Recommended Tracks
- Microsites
- Tracks
- Interactive assets
Consistently delivering value to our prospects
- Tracking/reporting
- Ease of use
- customization
- Organization (sometimes hard to navigate between folders)
- Restrictions (it would be nice to be able to "lock" a track so that others can't use it)
- Automatic notifications of broken pieces of content (should notify you if a link leads to a 404 error)
Not as great for paid media - contacts get confused when they land on the PathFactory url and not our website's url
PathFactory: The proof is in the pudding
Being plagued with having to see, understand, and visualize the performance of our diverse content marketing activities in an easy to understand and present way to top level management, we decided to try out PathFactory and it's been a gamechanger.
- Create Visually appealing performance report
- Give more in-depth information about performance metrics than most alternatives
- Ability to track performance over time and compare this performance across time periods
- Provide and send auto-run reports to top level management based on predefined criteria and timeframes
- PathFactory can do better in providing a more easier accessed user guide to using the platform
- The interface can be made a little more colorful to help bring immediate focus to important details
- User journey enhancement
- Quick setup once installed
- Conversions easy to track on Google Analytics
- Overall design of after-conversion pages could be enhanced
- URL paths of after-conversion pages are a bit awkward
- Better mobile experience
Great content enhancement tool
- Reporting
- Ease of use
- Design flexability
- Localization features
In my opinion, PathFactory is not a website replacement tool but rather a content empowerment tool. The experiences you're able to create don't lend themselves to the type of exploring you'd get on a typical website.
Review of PF
Web page link to a specific asset on a Target or Recommend track link to an Explore page or a PF microsite (driving traffic to a landing page rather than a single asset in track)
Paid advertising - retarget people and drive them to a topical track (e.g. all about AVA Energy) a set of assets of the same content type (e.g. a case study track or use cases, etc)
funnel stage-specific track (e.g. MOFU or BOFU assets only for the solution/selection stage)
Content syndication - instead of serving PDFs, if the vendor can syndicate links, you can put a selection of assets in front of them
Webinars, virtual event resource section during event post-event followup with link to track relevant content
Partner activities
ABM activities
- Tracks account data via IP and cookies
- flexible in creating tracks
- different ways to create tracks
- sync with Google Analytics
- integration with other tools
- better personalization: e.g. machine learning or AI that tracks user behaviour and suggest content to them
Improvement areas: as described in the previous question.
PathFactory's #1 fan
- Content engagement insights for Sales. Time spent enables them to prioritize their follow-up with high-intent leads who have increased time spent on content. Content journey insights allow the Sales team to see what content actually resonated with a prospect, enabling more personalized conversations throughout the sales cycle.
- Content insights for Marketing. By analyzing PathFactory's insights on content, we are able to make smarter, more strategic decisions on the future content pieces we should produce based on what we know will resonate with our audience and what they will actually spend time reading.
- Ease of use. Many members of our team are able to utilize the tool, uploading content and creating tracks in an easy and intuitive way.
- Smart and supportive team. From the first sales cycle to our regular check-ins as customers, we have enjoyed every step of working with everyone we have come across on the PathFactory team.
- Support team. The support team has specifically been so helpful in dealing with any bugs and even working with us to come up with new custom solutions to fit certain use cases in our go to market strategy.
- Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
- GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
- Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
An Excellent Marketing Tool to Add to your Arsenal.
- Constant upgrades and improvement.
- Fast resolution of issues or recommendations.
- Easy interface.
- Many integrations.
- Can't think of anything at the moment.
Pathfactory - the future of content management software
- Content hosting.
- Reporting.
- API Feeds via its webhooks.
- Support.
- Can do attitude.
- More details around form capture.
- I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
Great platform for Content Marketing and Consumption
Better Content experience for users
Binge content at scale
Organic & Paid media amplification
- Organic & Paid media amplification
- Buyer insights
- Content deep dive on a particular topic
- Track experience for users
- More design options
- Enablement sessions
Good asset management tool, whether intended to be or not
- Easy viewing experience as a consumer of PathFactory content that is published
- Once understand some of nuances how to use it, it's pretty simple to use
- Document maintenance
- Ease of use for replacing content and maintaining same URL
- Sales intel email notifications would be a plus
- For content hubs, better design options
Pathfactory are on Track!
- Streamlines the audiences experience by providing digestible content
- Enables us to create multiple streams to tailor the content further
- Enables us to make a video the first thing a prospect sees- most landing pages don't do this.
- Data and tracking
- The UI could be a little nicer
The only Path worth going down on
- Integration
- Reporting
- Usability
- Social-sharing
I can't think of one, where it would not be appropriate.
Amazing!
- Efficiency
- Software
- Easy to use
- Accuracy
- Easier to use for the older generations
- Faster responses
Useful for sales
- Track users
- Create categories
- What does the time of opening exactly means (active scrolling ? Open in a tab?)
Game changer for B2B engagement`
- It acts as an amazing asset repository.
- The journey creation feature helps you tap some key personas.
- It simplifies account based marketing.
- It is beneficial in cases of segmented targeting.
- In the asset repository, it should have tagging options.
- Can be little more user friendly in the channel view.
- The real time analytics feature can be improved as well, from measurement perspective.
PathFactory with other MarTech/Customer Relationship Management software such as Salesforce and more.
Excellent intuitive tool to grab the wins
- Engagement
- Data Insights
- Relevance
- User Interface
- Optimization of data
- Online Assistance
- Automated feature to switch from live event to on-demand gated event
Pathfactory Review
- tracking engagement
- promoting content binging
- content library management
- form manager
- tagging manager
- analytics viewer