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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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How PathFactory Differs From Its Competitors

PathFactory Time to Value

Given that this is the 2nd round for me setting up PathFactory went exactly as I expected, with the content upload being the long pole in the process (but not very long since I had minimal content at the time). Definitely worth the effort.
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PathFactory Time to Value

Setting up PathFactory was a little more involved than I originally gave it credit for - it wasn't difficult by any means, but had a lot going on to get all of our content loaded and tagged appropriately. Not that I think there is any way to improve that process - PathFactory shines.
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PathFactory Buyer Enablement

Potential Buyers have the ability to view content journeys that marketing has pre-defined as best-case scenarios that the prospects should view. Having this capability has allowed us to better target our prospective buyers and meet them where they are at in their journeys.
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PathFactory Value Proposition

We are able to use track links in our emails and nurtures that link to multiple pieces of content vs one piece and it allows for customers to become more informed and engaged with our content. It also helps with the nurturing process because the more engaged they become the warmer the lead …
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PathFactory Time to Value

Integration of PathFactory was easy because it works with many software tools we already use. The support team has always been responsive during the setup phase and also since deployment. The tool is very intuitive to use and it has been an easy process to get new employees trained on it.
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PathFactory Buyer Enablement

Before PathFactory we used pdfs, which would create a dead-end for the customer and left them trying to figure out what is next. With PathFactory users are able to keep binging and educating themself on the product and they can familiarize themselves feeling prepared to reach out to our sales team …
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PathFactory Time to Value

It's very quick to setup. This is the second company I've implemented PathFactory at. Installation consists of a few backend web pieces, a few simple website tags, a Salesforce package (if you want that integration), a Marketo webhook if you want to pass data to Marketo. You can be live and …
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PathFactory Buyer Enablement

The ability to string together multiple pieces of related content makes it more likely that visitors will consume more than one asset. Plus, their time-based forms allow you to gate content in more flexible ways than typical landing pages. You can allow people to get started reading your content, …
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PathFactory Buyer Enablement

Potential buyers do have the ability to explore a bit on their own in a more convenient setting than perhaps browsing a large-scale website. As we work with PathFactory more, we'll be able to see what impact this has on our buying cycle and ability generate qualified leads for sales.
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PathFactory Value Proposition

Our organization has definitely benefited from PathFactory as a tool - we have integrated the data with our email distribution platform to create even more personalized journeys to lead nurture our contacts. For example, people who have filled in a gated form, or whose score is above a certain …
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PathFactory Time to Value

PathFactory was easy to set up - the more complicated job was integrating it with the rest of the systems as it took the involvement of a lot of parties, specialists and technicians on our end. Again, [the] PathFactory guys were brilliant. My recommendation is, if you have a lot of systems to …
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PathFactory Buyer Enablement

Definitely a powerful education and awareness tool whereby we either qualify or generate new leads. One of the things I particularly like about PathFactory is the ability to specify the funnel stages - it helps with strategizing the buyer journey stage and helping create more informed marketing …
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PathFactory Value Proposition

When we first started using PathFactory, we saw an immediate improvement in the number of leads. Since the COVID pandemic, our business has suffered and we have not received the amount of leads we had been accustomed to in 2019 and earlier. Therefore, it has been difficult to say if PF is helping …
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PathFactory Time to Value

Yes, not too much of a struggle here. Although it comes with the price tag of a Marketo or similar product, it does not require as much effort to set up as your marketing automation or account based marketing tool. It's relatively easy to get up and running within the first few weeks of having the …
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PathFactory Buyer Enablement

Prior to using PathFactory, I hated that our readers/prospects would hit a dead-end after downloading our content and opening a PDF. Content is so much more educational and useful when it is easy to find related topics and other stories about what you're focused on. This is why our sales team …
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PathFactory Value Proposition

We have seen some early results in increasing the content consumption from our target audience. More and more team members are leveraging PathFactory in their marketing outreach programs. It would take some more time to attributed MQLS and wins to PathFactory activity.
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PathFactory Value Proposition

We have been able to create targeted and customized content tracks that relate to the user or purpose of our individual campaigns or projects. Creating relevant and topic-specific content hubs allows us to speak directly to the use case or industry we are marketing to. This creates a relevant …
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PathFactory Time to Value

I wasn't part of launching PathFactory, however from what I have heard from my colleagues it was a pleasant experience. It has been a bit of a large lift over time transferring our content into the platform, just in terms of switching everything over, however this process is easy (just takes time) …
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PathFactory Buyer Enablement

This has enabled our potential buyers by creating a less confusing and more personalized content experience. Potential buyers who are interested in our solution are able to easily find and consume the content they desire and get the answers they need to make an informed decision. Along with this, …
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PathFactory Buyer Enablement

We have seen an increased binge rate across all of our tracks due to showing the right content at the right time. This along with a proper form gated strategy has helped us get more demo requests and ultimately more SQOs which is the ultimate goal.
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PathFactory Value Proposition

Yes, we believe we've benefited. PathFactory has helped us ensure that we are distributing and showcasing content that is relevant to a specific segment of our audience. When relevance increases, we start to see better funnel analytics and conversions.
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PathFactory Value Proposition

We don't necessarily build our campaigns around PathFactory, but PathFactory is an important part of our campaigns. We utilize content tracks as the "landing" page for a lot of the content we share within the various tactics in a campaign. We have found that the amount of time a prospect …
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PathFactory Time to Value

Getting set up was about exactly as much work as I expected. I think the biggest hurdle was getting my own and the rest of the team's head around what this type of technology can do--and then explaining it and the value to the rest of the commercial team. Technically speaking the setup was …
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PathFactory Buyer Enablement

In our industry, and probably many B2B industries, the buying process for most of our personas is very long. They like to educate themselves before reaching out directly. PathFactory allows us to group related content together and make it "binge-able" for them. Which in turn allows them to more …
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PathFactory Value Proposition

Our marketing campaigns have been taken to the next level. We're able to create landing pages within an hour, upload content easily, and begin promoting the content track right away. We've been gaining speed on our campaigns and are able to accelerate leads to sales.
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PathFactory Time to Value

It was some work at the beginning which should be expected for any new tool. Their teams and customer support are great. They do personal and specialized training and never leave you hanging. Their online learning tool (The Nook) is also super helpful to get your trained up.
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PathFactory Buyer Enablement

Absolutely - buyers are able to consume as much content as they like, at whatever speed they choose, whenever is convenient for them. Gone are the days of drip campaigns. We need real-time nurturing campaigns with tools like Pathfactory that allows our B2C minds to work in a B2B world.
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PathFactory Value Proposition

Our organization has seen more engaging campaigns because we're able to bundle relevant content to our targeted audiences. We can better personalize outreach and that leads to more interaction, increasing our sales pipeline and better brand recognition.
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PathFactory Time to Value

Set up with PathFactory took a bit of time, as we have a large library of content that was being uploaded into the platform. It was definitely worth the effort because we can more effectively distribute content because of it.
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PathFactory Buyer Enablement

As a technology company, it's important to get across the right messaging. PathFactory enables us to curate exactly what message we want to deliver to specific audiences in a really effective way. By incorporating PathFactory into our marketing campaigns, we've seen our buyers get to know our …
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PathFactory Value Proposition

We use PathFactory links and tracks in most of our email outreach, allowing us to engage our prospects with multiple pieces of content instead of just one single asset. This has lead to greater engagement with our brand and campaigns.
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PathFactory Buyer Enablement

By bundling our one-pagers on each specific product, along with case studies and other relevant topics allows our potential buyers to self educate before chatting with us and in between initial conversations and opportunity creation.
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PathFactory Value Proposition

In demand generation we focus too much on form completes and not enough on user experience. PathFactory helps us find a good balance between providing end-users the content they desire, with the data we need.
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PathFactory Time to Value

I was not involved with the initial implementation of PathFactory. But because it was pre-existed it made bringing on VEX extremely simple. While other virtual event tools would have required significant MOPS effort to build integrations to get the data we needed. Those functionalities were …
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PathFactory Buyer Enablement

Building paths allows prospects to consume on demand and provide sales direct insights into what they have been consuming. Data from PathFactory has been used to influence content we are building in future quarters because we can see it resonated.
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PathFactory Value Proposition

We have run Refinery of the future campaign that was very successful as we were able to generate interest.
We are running other campaigns on PathFacotry, having a plan to scale the use of PathFactory this year.
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PathFactory Buyer Enablement

Buyers are well educated and want all information in detail before making any purchase decision, PathFactory plays a significant role in setting an environment where our customers can self-educate, and move on buyers journey.
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PathFactory Value Proposition

We have certainly seen an increase in our marketing results from leveraging the PathFactory platform, and have begun looking for ways to further integrate it with our marketing tech stack, as well as other programs we're looking to run. We have formed stronger leads that close more …
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PathFactory Time to Value

The initial process of learning any new software, PathFactory included, took some time. There are definitely a lot of bells and whistles, and as mentioned, the UI can get a bit busy, but once you know your way around, it's extremely easy to mimic success. Once the team got up to speed, we …
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PathFactory Buyer Enablement

It has absolutely helped us. We tee up relevant content, based on what we know a prospect has converted on, and let them interact with what makes sense to them, both in terms of content type and content topic. We have seen more closed business from newsletters and webinars by leveraging …
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PathFactory Value Proposition

Yes, however, we are in initial stages of really rolling this out campaign wide, so it's tough to analyze the results. That being said, it's solved a lot of question marks in regards to how we can get content quickly to not only our sales team, but for them to distribute onwards to their …
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PathFactory Time to Value

It took a bit longer than expected - we had some org changes on our side that affected this. Once we worked through some of the initial hiccups with the PathFactory team, we set a bi-weekly cadence with our support team and that has proved to be successful in our roll out and implementation.
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PathFactory Buyer Enablement

Our potential buyers feel that they are getting a custom experience and it's a very succinct way for them to consume our assets (vs. going to our website and searching for various resources). It allows our sales team to make very personal follow ups after they've been notified that their prospect …
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PathFactory Value Proposition

PathFactory has already been able to help increase our campaign effectiveness. Simply being able to send an ungated nurture stream of content to prospects increase lead engagement. PathFactory has also already started to indicate what content resonates better with leads; which will help inform our …
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PathFactory Time to Value

It was a little more work than expected. I think between working for a cybersecurity company that has a pretty intense security operations review/requirements, combined with an understaffed marketing op and Eemand Gen team, it took a little longer than expected to set up. I know it is possible to …
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PathFactory Value Proposition

We've benefitted from PathFactory by reducing the friction between our related resources - it's no longer an additional click or multiple clicks away, it's a simple scroll. We've only recently begun using the product but we're already beating time on page benchmarks …
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PathFactory Buyer Enablement

Our potential buyers can now go from a single resource to multiple related resources in a single experience, allowing us to address top of funnel, mid funnel and bottom of funnel sometimes in a single sitting.
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PathFactory Value Proposition

We've seen much better results form Customer Success/Onboarding campaign since using PathFactory but have stayed the same on Demand Gen (lead creation) campaigns when using PathFactory versus campaign lending pages on the website. Net result is that if you have high quality, gated content - on …
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PathFactory Buyer Enablement

As I mentioned before, we haven't seen results that would say our buyers are making purchase decisions any faster than through the campaigns we set up that use campaign landing pages on our website. However, we have seen amazing success with customer onboarding campaigns.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    8.9
    89%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(51-75 of 140)
Companies can't remove reviews or game the system. Here's why
September 22, 2021

Content Marketing's Best Friend

JH
Julie Herd
Sr. Director, Marketing
Yotascale (Information Technology & Services, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
This is the 2nd company where I've used PathFactory to manage all of my customer-facing marketing content for the company (the other was Druva, a SaaS data protection company). Not only do I leverage the tracks to gain insight into where on my website content is being consumed, but it is also used extensively in the campaigns to monitor engagement with content for those campaigns. I've also implemented PathFactory for sales so that the sales team has dedicated tracks for their customer engagement. This ability to easily create tracks for managing content and drive my website content library by exploring pages was why I implemented PathFactory a 2nd time at my current startup.
Pros and Cons
  • Content track management with detailed insights into content consumption
  • Easy to create / use explore pages for creating a website content library
  • Detailed analytics and insights with a variety of views to content, visitors, tracks, etc.
  • Strong customer success team during implementation and ongoing maintenance
  • I would like open access to documentation so that my contractors can see the Nook as well
  • Ability to edit/change the columns in reports to customize it to my needs
Likelihood to Recommend
I've used PathFactory extensively for managing content and creating the web-based content library and embedded tracks for webpages - definite strengths there. I have not implemented some of the newer website features, so I can't comment there.
September 09, 2021

Decent solution but homegrown is better

Verified User
Professional in Marketing
Computer Software Company, 501-1000 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We're using PathFactory to better host & promote content on our website.
Pros and Cons
  • Host content
  • Content management
  • Increase user engagement
  • Reporting
  • Automation of track management
Likelihood to Recommend
Good for getting a content delivery site set up and running quickly. Not great for small teams that do not have time/resources to manage all of the tracks and content there.
July 20, 2021

PathFactory - a content journey dream

RK
Robert Kohnke
Marketing Data Analyst
GitLab Inc (Computer Software, 1001-5000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
The marketing department uses PathFactory to drive asset-based engagement in targeted tracks to our prospects. It allows us to report on engagement from a topic perspective which is extremely helpful in deciding what new and existing content to offer to our prospects and customers.
Pros and Cons
  • Content Track Creation
  • Asset Engagement Improvement
  • PathFactory Reporting
  • Customization of detailed fields
Likelihood to Recommend
The ideal scenario for PathFactory is grouping together a string of content, to provide a seamless journey for the prospect from start to end in a marketing-designed content experience.
July 06, 2021

Users engage more with our content and convert faster!

Verified User
Contributor in Marketing
Telecommunications Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory throughout the entire organization as a way to disseminate content about our products and track user engagement. It allows for users to binge content in a seamless way about specific topics that will be interesting to them in one spot. We are also able to analyze what content is most relevant to users.
Pros and Cons
  • Utm tracking
  • binge content abilities with tracks
  • nurture leads into contacts in a seamless way
  • matching branding of the organization
  • when a piece has an expiration date you can put a reminder but there is notification and you as the user have to remember to pull it off instead of pathfactory deactivating it
  • organizing the content can be tedious
Likelihood to Recommend
I would say it's best suited when you have many pieces of content that you want to expose to your audience. It is extremely helpful to understand an estimate of how long a user might take to read a piece and then be able to adjust the timing of when a form should pop up. It is also nice to have suggested tracks based on users' past readings.
June 18, 2021

Create engaging B2B website experiences quickly, without being dependent on a web developer

AE
Ari Echt
Director of Growth Marketing
HG Insights (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory for our marketing team. The PathFactory content platform allows us to quickly create customized content hubs, combining different forms of media including Marketo landing pages, Wordpress site pages, slide decks, videos, surveys, etc into one content experience.

We create these content hubs for a range of use cases including webinars, nurturing, account-specific and industry specific, as well as internal company communications.
Pros and Cons
  • String together multiple content assets to deliver a cohesive content experience from different media types.
  • Their UI is very easy to use, particularly for non-web developers.
  • Their analytics allow you see engagement in a much more granular way than with Google Analytics.
  • Their support team is very helpful, and responsive.
  • They are very responsive to product feedback.
  • I'll say there isn't much I don't like about PathFactory.
Likelihood to Recommend
PathFactory is great if you value being able to deliver a positive customer experience.

It works particularly well in a Salesforce/Marketo environment as they have great integrations with those two platforms, allowing marketing to actions on behavior, and allowing reps to see engagement within Salesforce.

The fuel for PathFactory is great content. So it's less appropriate when you don't have a lot of different content pieces.
June 18, 2021

A PathFactory Up-and-Comer

Lenore Brown | TrustRadius Reviewer
Lenore Brown
Marketing Content Specialist
Plex Systems, Inc. (Computer Software, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used primarily by our Demand Generation and Marketing Operations teams in the Marketing department. As part of Creative Services, I am in it as well uploading and managing content where needed. It addresses the problem of not having insight into content performance as well as providing another way for consumers to binge multiple pieces of content in a pattern that we develop.
Pros and Cons
  • Tagging capabilities for content are robust.
  • Customizable forms to allow for a unique experience.
  • Insights and metrics to see where programs can be improved.
  • When content is updated, its thumbnail isn't automatically updated with it so you need to manually upload a new thumbnail.
  • A brand inconsistency tool would be helpful, to note which areas of the tool you haven't yet customized to your own brand.
Likelihood to Recommend
PathFactory is well suited for short-form, snackable content, but not for longer, flagship pieces. If you lead a PathFactory track with a flagship piece, often consumers won't even get to the next piece of content, and certainly not any below it.
June 18, 2021

Drive and qualify leads with intelligent content experiences from PathFactory

SV
Seth Valchev
Marketing Specialist
Refinitiv (Financial Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory as a micro-personalized content platform to inform, educate, and find solutions for our customers across their journeys. Major use cases include email nurturing, account-based marketing, and post-event/webinar round-up. It is a very powerful tool for both inbound and outbound marketing, to qualify leads, enable sales, and understand our customer needs in more detail. We later re-use those learnings to create powerful new marketing tactics. My personal favorite [thing] about PathFactory is how the content is presented and labelled, the ability to allow contacts to binge over and over via recommend tracks while constantly engaging them.

If you are looking to improve your content marketing, user experience, and lead generation, PathFactory can elevate your strategy to the next level.
Pros and Cons
  • Micro-personalized content recommendations.
  • Perfect for enabling and enhancing sales pipeline.
  • Pretty easy to use and roll out.
  • Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
  • Great for Inbound and Outbound Marketing.
  • I would like to see more customizable features become available on the target tracks and explore pages without having to involve the PathFactory team or knowing how to code (e.g. adding CTA's in different places, dropping in headers and footers, etc.).
Likelihood to Recommend
Like I said before, PathFactory is particularly useful for enhancing the sales pipeline, content marketing strategy, and enriching the user experience across the cycle. We use PathFactory mainly for account-based marketing, email nurturing, and post event round-ups. We recently started using it for training and retention campaigns as it can be a useful tool for presentations and one stop shop for showcasing apps on different propositions.
June 16, 2021

Useful platform with great service

Valerie Carboni Castillo | TrustRadius Reviewer
Valerie Carboni Castillo
Freelance Writer
TrustYou (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used and managed by our marketing department, but it is also a great resource for our sales department as well. From the marketing side, we use it to host our content, which is then organized in the content hub of our website. It's been a great resource for post-webinar campaigns, where we can send the recording, presentation slides, and other reading materials all in one package. Our sales team uses the Explore pages and the PathFactory for Sales Gmail plug-in to provide customer-facing materials and help educate our buyers during the sales process.
Pros and Cons
  • Easy to use.
  • Great service & support.
  • New, innovative features are regularly added to the platform.
  • Analytics & reporting.
  • Price.
  • Customization.
Likelihood to Recommend
I think Pathfactory is perfect for a team that is reliant on content marketing, specifically in the B2B space. But unless you are regularly producing content and need it for lead generation, it is quite expensive. Therefore, I'd say it wouldn't be worth it unless you are feeding good content into the platform on a regular basis.
June 16, 2021

Great to get your content binged by prospects

Jordan Decker (he/him) | TrustRadius Reviewer
Jordan Decker (he/him)
Senior Director, Demand Generation
PatientPop Inc. (Internet, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is primarily used by Marketing. It's been a huge help in our efforts to try to get leads to engage with more of our content early on in their discovery period. With PathFactory, we can encourage leads to binge in more content and get their familiarity with industry problems and how we solve them before sales reaches out.
Pros and Cons
  • Great for email marketing, surfacing further reading for prospects.
  • Allow us to be strategic about what content to gate without have to dedicate engineering or ops resources.
  • Some of the custom look and feel we want to do requires some engineering involvement on some of the pages.
Likelihood to Recommend
It's fantastic for driving better engagement with content - helps with lead conversion getting them more engaged in advance. Also launching microsites and content experience with very little help needed from an engineer or ops person on your team. You can launch and go so much faster with PathFactory.
June 15, 2021

A great content marketing tool for all level/type of organizations

Verified User
Manager in Marketing
Electrical & Electronic Manufacturing Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used to host our marketing and customer-facing collateral, all in one place making it easy for content consumption by our customers and other stakeholders. We have been using PathFactory content track links in marketing promotions and campaigns.
Pros and Cons
  • Acts as a central location for customer facing collateral.
  • Easy of use and access.
  • Powered by analytics.
  • More integration with MarTech stack tools.
  • Could improvise on the kind of metrics available for marketers for decision making.
Likelihood to Recommend
Best to use in integrated marketing communications campaigns where the aim is to provide customers with a one-stop-shop solution for all collateral for a product or solution.
June 15, 2021

PathFactory has us our content on just the right path!

Verified User
Employee in Marketing
Professional Training & Coaching Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is mainly being used in our marketing department, however sales also leverages it for use of assets. It supports our content management and the ease with which we are able to share our content.
Pros and Cons
  • Easy to use thanks to the streamlined UI. I find the headings and categories that house the sections of the platform to be very clear and comprehensive.
  • Makes it very easy to manage content. I can filter by type, topic, date, etc and find what I need very simply. Changing details and information about a piece of content after it's been uploaded is easy to find and simple to do.
  • Integrations with other platforms that we use has been seamless. It's very easy to update a PDF that is housed in another software for example, if we have small tweaks to a file that have been changed, since the link within PathFactory to the file stays consistent.
  • This is a feature I've yet to completely dive into, but I appreciate the detailed analytics and features around this. It's great to get an overview or in-depth view of how our content is performing.
  • I'd love to see the Exit Intent pop up on content tracks be more customizable. It would be great to add a form, for example instead of a content asset.
  • I love the target track feature. I'd love to see more features added to this piece of the platform, such as different types of promoters and CTAs to get users engaging even further with the content.
Likelihood to Recommend
PathFactory works well for content management, and for housing a comprehensive content library. It works great to integrate into a resources page or Explore page to display a large amount of content for users, or a more curated view. The target tracks feature is great for encouraging binging of content by users, I especially enjoy using this feature for creating themed content tracks that have a host of content on a related topic and then a relevant CTA to drive engagement. PathFactory works great in our marketing department, as well as for sales to leverage the platform for sharing assets. I think these are the best use cases for our company. We also leveraged the VEX part of the platform recently for an online event, which could be used in multiple areas of a business. I would say that this platform works best for companies who want to improve their content management and create a stronger content leveraging strategy to retain and attract users. I would say it may not work well for a company that doesn't really make use of online content or has no use for online events.
April 07, 2021

Best intelligent content platform in the market!!

Vivek Tiwari | TrustRadius Reviewer
Vivek Tiwari
Marketing Operations Lead
Vena Solutions (Financial Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is currently used to provide intelligent content for all inbound users coming on our domains for hyper-personalization. It is currently being used by marketing. It has helped us:

  • Improved contact engagement and tracking through better analytics.

  • Unified cookie system to make content consumption seamless..

  • Better HubSpot integration with more in-depth data availability

  • Getting rid of a more traditional resource center with a more organic discovery and journey mapping

  • Ultimate Goal: For prospects to binge consume our content.

Pros and Cons
  • Love the tracking and in-built reports.
  • Better HubSpot and CRM integration with more in-depth data availability.
  • Getting rid of a more traditional resource center with a more organic discovery and journey mapping.
  • Love the target tracks!
  • Amazing customer on-boarding team!
  • Bug fixes.
  • Web promoters can be improved (automatic drop-down on mobile devices).
  • Tracking of content without adding to a specific track.
Likelihood to Recommend
Well suited for:
1. Content journey mapping on your website.
2. Improving binging and content consumption rate.
3. Moving prospects down the funnel.

Less appropriate for:
1. Sales team, due to limited licenses (if you work in a bigger org with over 100+ sales team).
April 06, 2021

Helping us to distribute content that is most relevant to our segments of buyers

Verified User
Manager in Marketing
Computer Software Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to help create a better content experience for our users. Our goal is to surface the most relevant and insightful content to our users and guide them down a path where they can continue to learn more and educate themselves. PathFactory helps us to organize our content and facilitate this process.
Pros and Cons
  • Content analytics to help understand what is working.
  • Created intentional and personalized content tracks or journeys.
  • Content organization.
  • Making it more easy and seamless to integrate PathFactory into our website's design, CSS, navigation and more. We don't want users thinking they are going to a new platform. It should look and feel all like one experience.
Likelihood to Recommend
PathFactory is well suited for Marketing teams that want to invest in their content and believe that content is a foundational resource to educating their audience. Creating the content is one hurdle, but the distribution is arguably more important. PathFactory helps with distribution.
April 06, 2021

PathFactory has made our content "binge-able"

Natasha Wetten | TrustRadius Reviewer
Natasha Wetten
Associate Director, Marketing Programs
CALYX (Pharmaceuticals, 1001-5000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are using PathFactory within the marketing department.
The problem we had prior to PathFactory was that for digital marketing, campaigns, events, sales outreach, etc., we would send prospects to a landing page or a resource, but then their experience would stop there and we'd have to custom-build a "next step" for them to move on to. PathFactory is a way for us to simply guide prospects to a next piece of content.
Pros and Cons
  • The software is fast and intuitive.
  • The support and implementation process was very thorough and helpful.
  • They truly allow you to make your content "binge-able."
  • There are so many customization options that sometimes it can be overwhelming.
  • Some may find the software to visually feel outdated.
Likelihood to Recommend
PathFactory is well suited if:
  • You are trying to improve the average amount of time a prospect or customer stays on your website/consumes your content.
  • You have a lot of related content on your "resources" page of your website and you are hoping to run targeted outbound campaigns specific to those groups of content--and you want it to be easy for the prospect to consume it all back-to-back ("binge" it).
  • You are finding that your lead quality from gated content isn't as strong as you'd like it to be and you want to try out ungating some of your content.
March 31, 2021

PathFactory makes marketing campaigns easy!

Verified User
Manager in Marketing
Mechanical Or Industrial Engineering Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is leveraged to educate potential customers and further nurture them as qualified prospects. We gain high visibility into what they're interested in and how our sales team can assist them. It's being used on a small scale within our organization currently with hopes to grow into other divisions long term.
Pros and Cons
  • Lead generation - providing detailed engagement analytics.
  • Lead nurturing - providing content that surrounds the user.
  • Content marketing - aligning with the topics and trends they're interested in.
  • Microsite functionality is great but has more room to grow.
  • Implementing a pitch tool to send to customers (similar to highspot).
  • None - the tool is really great.
Likelihood to Recommend
Any marketing team that is looking for assistance in generating high value leads would benefit greatly from PathFactory. The marketing team is able to pass qualified leads with a high level of engagement data to sales to help them prioritize which accounts to go after. It's been a lifesaver for us.
March 30, 2021

PathFactory allows us to increase our engagement with buyers by delivering a seamless and curated experience.

Verified User
Manager in Marketing
Information Technology & Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to house our content, create curated content experiences, and create more engaging marketing campaigns. It's currently being used by our Marketing and Sales team.

It solves the issue of delivering relevant content to the right audience in an engaging way by providing a seamless user experience.
Pros and Cons
  • Explore pages are a really simple way to create resource hubs, post-webinar landing pages and other interactive pages to continue engaging our prospects.
  • I would love to see more tags and attributions built out when uploading content. Recently, personas have been added so more additions like that would be great for personalized content experiences.
Likelihood to Recommend
PathFactory is great for anyone who has a lot of content and looking for more creative and engaging ways to deliver that content to their audience. It offers the opportunity to bundle content and create a more seamless experience for the user.

It would be less appropriate for an organization that isn't looking to share content with prospects or customers.
March 29, 2021

An awesome content bingeing tool for B2B marketing!

Verified User
Manager in Marketing
Marketing & Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used at my organization to create bingeable content experiences for our prospects and customers. My organization has a TON of content on various topics and PathFactory has been a great tool to allow us to organize this content in relevant and personalized ways. It is also great to be able to view the analytics on all of our Tracks and Explore Pages in order to make appropriate adjustments to them.
Pros and Cons
  • Creating bingeable content experiences.
  • Account executives are very responsive and helpful.
  • Great personalization capabilities.
  • Some difficulty with accurate "known-visitor" tracking.
Likelihood to Recommend
PathFactory is a great tool to create personalized content experiences for different industries, personas, and topics.
March 27, 2021

PathFactory gives prospects the content they want and the data marketing needs

Verified User
Program Manager in Marketing
Internet Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory has become an invaluable tool in my virtual events strategy. It has helped me significantly increase my MQL's during and post virtual tradeshow sponsorships by providing key insights into prospect interest and allowing prospects to binge on content. It has also allowed me to capture key data from sponsored tradeshow booths, in real-time.
I have also used VEX for our own brand events. Unlike other virtual event tools that require significant MOPS effort, user training, and provide poor data, VEX has been easy to use. It is already built into our infrastructure so setting up individual events is a breeze and data flows for both live and on demand viewers. The platform makes it easy for participants to view and download additional related content.
Pros and Cons
  • Allows prospects to binge on content and surface qualified leads.
  • Simple, intuitive user interface that requires limited initial training.
  • Pull data directly into Salesforce where reps can act on the data.
  • VEX is a work in progress, it is amazing for content consumption, but limited audience interactivity.
Likelihood to Recommend
Target tracks are great tools for email follow up campaigns for virtual events. Simple to provide attendees with a copy of the deck, a recording of the session, and additional content. Attendees love receiving slide decks and it leads to high binge rates.

Embedding PathFactory document links in platforms like ON24 for sponsored events and tradeshows provides real-time data on engagement for both live and on demand sessions, data vendors don't necessarily provide directly. You also remove delays for receiving lists or mops uploads and people consume content and complete forms directly.
March 24, 2021

Enable self education by Path Factory.

Verified User
Executive in Marketing
Oil & Energy Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is being used in Honewell PMT by Customer Marketing in AM/UOP/HPS business unit, it helps us track what content our customers are interested in and how much they are engaged with our content. We are unable to capture their info with Marketo form and later nurture them with right connect track.
Pros and Cons
  • PathFactory is easy to use and quite intuitive, it has integration with major marketing automation tools like Marketo and Salesforce.
  • It helps us track customer engagement and assign leads to Sales.
  • Reporting is also interesting.
  • If this could also track video content that would be great!
Likelihood to Recommend
It is an amazing tool to get your content to work for you, you can check how much your reader is spending time on content, what they like and you can improve your content on the basis of engagement, it has capability to integrate with other MAPs for better tracking of Lead to revenue.
March 24, 2021

PathFactory has helped us shift Demand Gen and Nurture strategy for the better

Verified User
Manager in Marketing
Computer Software Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are currently using PathFactory for a number of our Nurture campaigns, like weekly newsletters and webinar promotions. Our main area of use is in Demand Gen. It is addressing our need to educate prospects in a more localized, contextual way.
Pros and Cons
  • Quick to spin up new content tracks and experiences.
  • Helps keep prospects engaged with our content for longer.
  • Accelerates the nurture process to warm leads to a buying stage.
  • The UI is a bit busy.
  • Reporting on performance is a bit tough to find.
Likelihood to Recommend
PathFactory has transformed how we approach a traditional nurture experience. We are much more able to promote a number of contextual pieces of content, based on the interest that a prospect has shown, and get warmer leads to sales. It's given us a medium to cross-promote various forms of high-performing content.
March 24, 2021

PathFactory Marketing Review

DD
Darya DeMaso
Field Marketing Manager
ServiceMax (Computer Software, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is currently being used by the Marketing Team. The goal of acquiring the platform was to create custom, curated content for our sales team, whom we work directly with. With a push to focus on a named set of accounts, we want our prospective customers to have a custom experience that is designed with their business case and needs in mind.
Pros and Cons
  • Ease of uploading multiple content pieces at once.
  • Speed at which you can create a track.
  • Extent of customization - as a general user, what you can customize is fairly basic. Would need to loop in creative/design team to implement HTML code to enhance further.
  • No option to bulk delete content.
  • Platform at times seems a little tough to navigate - quite a bit of clicking around to get from page to page.
Likelihood to Recommend
PathFactory is good if you want to quickly create custom, simple, content tracks for sales or your customer facing teams. It's a bit trickier to create what one might call a microsite or customized website using the tool.
March 24, 2021

Great product for more targeted marketing and measurement

Karen Kasik | TrustRadius Reviewer
Karen Kasik
Senior Marketing Communications Manager
Siemens (Industrial Automation, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use it to promote products and solutions. It is currently only being used by one business unit in our operating company, however several others are reviewing it. It helps us promote our content and enables us to target better and gather more specific metrics.
Pros and Cons
  • Provides several pieces of content in one view.
  • Helps nurture prospects through content.
  • Provides metrics on engagement.
  • Somewhat time consuming and tedious to set up.
Likelihood to Recommend
Good for marketing content and nurturing prospects.
January 05, 2021

More Qualified Leads. Better Sales Conversations.

Christopher Mitchell | TrustRadius Reviewer
Christopher Mitchell
Marketing Programs Manager
Carbon Black, Inc. (Computer & Network Security, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
PathFactory is currently only being used by the Marketing department at my company, predominantly managed and used by the Demand Gen team. The primary business problem PathFactory addresses is prospect/customer engagement. Previously the majority of our leads would engage with a single piece of content before communicating with sales or never re-engaging. With PathFactory we are able to encourage content binging, increasing lead engagement, and better educating them on our company. This leads to more qualified leads, better sales conversations, and ultimately more business. All of the data collected further inform what types of content, as well as asset themes, resonate best with customers.
Pros and Cons
  • Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement.
  • Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate.
  • PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.
  • Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...
Likelihood to Recommend
I think anytime a B2B marketing team has a heavy content strategy, PathFactory is a no-brainer. In general, PathFactory creates an all-around better customer experience, helping nurture and educate leads in real-time. PathFactory also leads to a better internal experience, as we are able to generate more qualified leads as well as better sales conversations - keeping both marketing and sales happy.
December 17, 2020

PathFactory is a great addition to your tech stack - if you've got robust content to keep it fed

Verified User
Manager in Marketing
Computer & Network Security Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to customize content paths around our major content releases. We'll augment a marquee resource with related resources like videos, case studies, webinars and white papers, and then deploy the path via Marketo, Outreach or our website.
Pros and Cons
  • PathFactory integrates into Marketo's smart campaign functionality very well
  • The experience for our users of PathFactory content is seamless
  • The analytics available to us in Salesforce have been useful
  • Some of the triggers in Marketo have been giving us false positives on content read
  • The user interface inside the product can be confusing without extensive training
Likelihood to Recommend
PathFactory is excellent for creating guided experiences beyond a single-shot consumption of a written resource. It creates a seamless experience that links content together and encourages more time on-page. We've used it extensively in our demand gen campaigns to drive additional engagement on our content.
December 17, 2020

PathFactory - Great for Customer Success and Onboarding Campaigns!

Verified User
Manager in Product Management
Publishing Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used by three of our business units and, where it's most effective, addresses the business problem of onboarding. It is also being used in awareness and demand gen campaigns. We do not use PathFactory outside of North America.
Pros and Cons
  • Related content that's easy to navigate between.
  • Recommend tracks based off of user's content interest
  • User-friendly navigation between content in the user's preferred order
  • The way PDFs and static documents are displayed
  • The PathFactory track navigation experience when a web page is ingested as content
  • Actual "binging" stats for demand gen content to create leads
Likelihood to Recommend
PathFactory is amazingly well suited for onboarding and training/customer support and renewal use cases. We've seen a lot of increased effectiveness in those areas. However, it hasn't yet delivered on the demand gen/lead promises that they make from people bingeing on content - would love to have more engagement from PathFactory in that area. Additionally, their data is incredibly biased towards a few use cases and scenarios. Would love to see them become more objective in their platform analytics so we can better optimize across all use cases and within specific tracks.
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