D&B Hoovers vs. PersistIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.3 out of 10
N/A
Avention delivers sales intelligence data for millions of companies globally.N/A
PersistIQ
Score 7.0 out of 10
N/A
PersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
Pricing
D&B HooversPersistIQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversPersistIQ
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
More Pricing Information
Features
D&B HooversPersistIQ
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.0
60 Ratings
PersistIQ
7.0
11 Ratings
Advanced search8.157 Ratings4.27 Ratings
Identification of new leads7.654 Ratings6.15 Ratings
List quality7.958 Ratings7.05 Ratings
List upload/download8.455 Ratings8.011 Ratings
Ideal customer targeting7.651 Ratings9.04 Ratings
Load time/data access8.257 Ratings8.09 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
7.8
60 Ratings
PersistIQ
8.0
4 Ratings
Contact information6.856 Ratings8.04 Ratings
Company information8.359 Ratings8.04 Ratings
Industry information8.260 Ratings8.04 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
7.5
58 Ratings
PersistIQ
8.3
11 Ratings
Lead qualification process6.539 Ratings9.14 Ratings
Smart lists and recommendations6.646 Ratings8.03 Ratings
Salesforce integration8.334 Ratings9.04 Ratings
Company/business profiles8.654 Ratings8.03 Ratings
Alerts and reminders7.441 Ratings6.710 Ratings
Data hygiene7.446 Ratings9.05 Ratings
Automatic data refresh7.242 Ratings9.05 Ratings
Tags7.635 Ratings8.08 Ratings
Filters and segmentation8.046 Ratings8.08 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
8.8
24 Ratings
PersistIQ
8.2
11 Ratings
Sales email templates10.07 Ratings8.410 Ratings
Append emails to records7.624 Ratings8.08 Ratings
User Ratings
D&B HooversPersistIQ
Likelihood to Recommend
8.3
(64 ratings)
6.0
(11 ratings)
Likelihood to Renew
9.3
(6 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
-
(0 ratings)
Availability
10.0
(3 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(5 ratings)
-
(0 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversPersistIQ
Likelihood to Recommend
Dun & Bradstreet
D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.
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PersistIQ
PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
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Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
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PersistIQ
  • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
  • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
  • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
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Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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PersistIQ
  • I wish there was a way to send more than 1,000 emails per day.
  • If it had more integrations with data scrapers or ways to add new leads it would be much better.
  • I'd like a way to go deeper into a lot of my stats on various emails.
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Likelihood to Renew
Dun & Bradstreet
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
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PersistIQ
No answers on this topic
Usability
Dun & Bradstreet
Because it's easy to use
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PersistIQ
No answers on this topic
Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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PersistIQ
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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PersistIQ
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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PersistIQ
No answers on this topic
Implementation Rating
Dun & Bradstreet
I was not part of the implementation as that stayed with Dev team.
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PersistIQ
No answers on this topic
Alternatives Considered
Dun & Bradstreet
While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.
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PersistIQ
We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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PersistIQ
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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PersistIQ
  • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
  • We're able to understand message performance more rapidly and readily having used PersistIQ.
  • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
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