D&B Hoovers vs. PersistIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.7 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
PersistIQ
Score 4.1 out of 10
N/A
PersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
Pricing
D&B HooversPersistIQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversPersistIQ
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversPersistIQ
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B HooversPersistIQ
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.1
87 Ratings
7% above category average
PersistIQ
1.7
12 Ratings
127% below category average
Advanced search8.183 Ratings1.08 Ratings
Identification of new leads7.878 Ratings1.06 Ratings
List quality8.084 Ratings1.06 Ratings
List upload/download8.577 Ratings5.012 Ratings
Ideal customer targeting7.875 Ratings1.05 Ratings
Load time/data access8.383 Ratings1.010 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.0
86 Ratings
6% above category average
PersistIQ
1.0
5 Ratings
153% below category average
Contact information6.978 Ratings1.05 Ratings
Company information8.785 Ratings1.05 Ratings
Industry information8.384 Ratings1.05 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.0
83 Ratings
8% above category average
PersistIQ
1.9
12 Ratings
118% below category average
Lead qualification process7.455 Ratings1.05 Ratings
Smart lists and recommendations7.564 Ratings1.04 Ratings
Salesforce integration8.243 Ratings9.04 Ratings
Company/business profiles8.677 Ratings1.04 Ratings
Alerts and reminders7.957 Ratings1.011 Ratings
Data hygiene7.867 Ratings1.06 Ratings
Automatic data refresh7.658 Ratings1.06 Ratings
Tags8.448 Ratings1.09 Ratings
Filters and segmentation8.565 Ratings1.09 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.2
36 Ratings
20% above category average
PersistIQ
3.0
12 Ratings
86% below category average
Sales email templates10.07 Ratings3.011 Ratings
Append emails to records8.436 Ratings3.09 Ratings
Best Alternatives
D&B HooversPersistIQ
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversPersistIQ
Likelihood to Recommend
8.9
(92 ratings)
2.8
(12 ratings)
Likelihood to Renew
9.1
(8 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(6 ratings)
1.0
(1 ratings)
Implementation Rating
7.7
(3 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversPersistIQ
Likelihood to Recommend
Dun & Bradstreet
I recently was asked by my boss to try to drum up some business with a certain 500 million annual revenue company. When I searched for Contacts, a list of over 800 employees popped up. I was able to filter by department, and this pared the list down To a much more manageable 15 names with associated contact information. I was then able to sort further and select the names of all the employees that had an email or phone number listed.
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PersistIQ
PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
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Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
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PersistIQ
  • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
  • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
  • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
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Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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PersistIQ
  • I wish there was a way to send more than 1,000 emails per day.
  • If it had more integrations with data scrapers or ways to add new leads it would be much better.
  • I'd like a way to go deeper into a lot of my stats on various emails.
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Likelihood to Renew
Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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PersistIQ
No answers on this topic
Usability
Dun & Bradstreet
Because it's easy to use
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PersistIQ
No answers on this topic
Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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PersistIQ
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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PersistIQ
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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PersistIQ
Terrible; non-existent. Weeks without replies, and no improvements in 4 months.
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Implementation Rating
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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PersistIQ
No answers on this topic
Alternatives Considered
Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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PersistIQ
We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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PersistIQ
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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PersistIQ
  • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
  • We're able to understand message performance more rapidly and readily having used PersistIQ.
  • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence