Qualaroo

We like it because we can use a single tool to achieve different goals within and outside the organization.

We use Qualaroo across the whole organization in different departments. We use it to run internal surveys as well as marketing and customer feedback surveys. Our business development team sends surveys to clients to get insights about how well our products and services are performing and what needs to improve.

Our Human Resources team uses it to run internal surveys to collect employee feedback on various aspects of our organization. Qualaroo solves the problems associated with personal interviews, such as biased feedback, or reluctance by bringing anonymity to collect reliable employee feedback.

Qualaroo makes it easier for our different groups to collaborate. Across our company, over a dozen teams have access to the tool as part of their workflows. These teams continually use the data they receive from customers to shape their thinking and prioritize what they test. The simplicity and ease of this approach to information-gathering are especially important to us because we ship new features as quickly as we can.

When we first onboard new team members to Qualaroo, we immediately hear many different ways they want to use its surveying features – and they often start running these within the week. As an organization, we follow the ‘small teams’ model in order to move quickly and deliver at least one new functionality every week. Using insight-gathering platforms that every team can use helps us stay coordinated despite how quickly we’re aiming to deliver these new features.

Research is a part of every team member’s role at our company. It is unfeasible, however, to take part in regular field visits or take hundreds of calls. Our client servicing teams need to be available to support our clients’ growth plans, both in cities where we have established offices and in new cities. We use Qualaroo to gather feedback from our clients all over the world and analyze them for insights that can help more of our clients, and help us get new clients, too.

Qualaroo is a straightforward tool that is accessible to everyone at the company. New hires can easily access data to assess patterns in customer behavior. On a daily basis, we deploy Qualaroo questionnaires that reach thousands of people. Team members run ongoing insights studies to pinpoint where and how to invest valuable time and resources. We specifically examine our client onboarding process, when new users install our app or register on our site.