April 23, 2013
Sysomos MAP used for advertising agency
In-Person Training
10
TrustRadius
https://media.trustradius.com/product-logos/XB/0D/IXT3THL75J0H.JPEGSysomosSysomos MAP used for advertising agency2013-04-23T19:05:40.861ZIdentifies key social conversations around a brand across social media, blogs and traditional news sites
Helps to calculate estimated impressions for Twitter campaigns
Shows buzz around keywords for up to 2 years (only 1 year for Twitter),Less information is available for Facebook (only up to 6 weeks) though this is due in part to Facebook's restrictions
Would like historical data for longer periods of time,The ability to access impressions on Twitter allows us to quantify earned media more effectively than with other agency tools.
Overall buzz and impression numbers help to quantify earned media overall.,8,9,10,Ad hoc keyword searches
Blogger identification
Key hashtag identification
Twitter campaign impression calculations
Consumer behavior research
Quarterly Social Media conversation analysis
Campaign buzz research,,,Don't know,9,Online training
In-person training,10,8,No,10,8,8,9,,We did not necessarily negotiate specialized terms but had in the past been able to communicate our budget and work towards a solution to fit within it. These were not the final terms agreed upon (as our budget changed), but Sysomos was very willing to discuss possible options to work around budget constraints. My best advice is to communicate any shortcomings that may prevent the contract and see how much they are willing to work together to get around them. The team is very good at working with agencies and clients across the spectrum of industries.Verified UserBoolean logic powerful but tricky to learn.2013-03-19T21:50:05.665ZUsing Boolean syntax, we are able to tap into what conversations are happening around the search set. Searches are keywords-based, but the Boolean capabilities allow us to filter the data set to drill down to precisely what we want.,Although Boolean logic is a powerful way to filter large data sets, the syntax can be tricky to learn.
For full-on sentiment analysis capability, Sysomos Heartbeat might be a better choice. In Hearbeat you can see what people are saying specifically. You can also alter sentiment (e.g. from negative to neutral). In MAP you cannot manipulate the data in this way.,We are able to harvest competitive insights on behalf of our clients.,6,8,10,0,Reporting for social media reports, consumer insights, competitive reporting.
The principal use case is collection of data for our clients competitors to help with campaign messaging and design.,,,Implemented in-house,7,Online training
In-person training
Self-taught,9,8,Somewhat better to dive in and play with the system yourself. Geeting in to the tool was better than the training classes. This might be a reflection of the way I prefer to learn things.,The only customization we did was creating a folder-based organizational system so that individual client histories are easy to locate by team members. It's easy to create folders and organize search history by client.,No,7,8,7,7,No,,N/AVerified User
Unspecified
Sysomos MAP
42 Ratings
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