Overview
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
WooCommerce refund
Handy e-commerce plugin.
I also use it for the same purpose for another business …
WooCommerce, powerful, flexible, and very customizable.
Love WooCommerce
Makes e-commerce easy for WordPress
WooCommerce - Great option for [a] new eCommerce business, if you know website hosting
WooCommerce for all your online stores
Woocommerce helps me easily book more photography sessions
Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply
WooCommerce is awesome
WooCommerce is great for small-to-medium sized businesses who want to get up and running quickly and want more control over their software.
WooCommerce Provides A Stable Launchpad For Businesses of All Sorts
Free and customisable, but not user friendly or polished.
Easy to implement, most amazing tool with superb features for making anything virtually possible.
Awards
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Popular Features
- Website integration (84)6.969%
- Product catalog & listings (83)6.969%
- Visual customization (81)6.868%
- Product management (84)6.363%
Reviewer Pros & Cons
Pricing
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
24 people also want pricing
Alternatives Pricing
What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
What is BigCommerce?
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
Features
Online Storefront
Features for creating an online storefront with a browse-able product catalog.
- 6.9Product catalog & listings(83) Ratings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
- 6.3Product management(84) Ratings
Product catalog can be easily updated.
- 2Bulk product upload(67) Ratings
Admins can upload products in bulk using spreadsheets.
- 6.9Branding(73) Ratings
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
- 6.2Mobile storefront(77) Ratings
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
- 6.8Product variations(77) Ratings
Products with variations or configurable options are easy to list and easy to browse.
- 6.9Website integration(84) Ratings
Integrates with an existing company website or blog.
- 6.8Visual customization(81) Ratings
Users can customize the look & feel of the storefront; storefront is visually attractive.
- 6.8CMS(63) Ratings
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Online Shopping Cart
Features that facilitate the collection of items so that customers can purchase them as a group.
- 6.8Abandoned cart recovery(52) Ratings
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
- 5.6Checkout user experience(80) Ratings
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Online Payment System
Features related to processing online payment for eCommerce purchases.
- 5.6eCommerce security(75) Ratings
Security measures are in place to prevent a breach of sensitive payment information.
eCommerce Marketing
Features related to marketing for eCommerce websites
- 5.6Promotions & discounts(80) Ratings
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
- 5Personalized recommendations(66) Ratings
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
- 5SEO(72) Ratings
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
eCommerce Business Management
Features related to business management and administration of eCommerce operations
- 1.6Multi-site management(40) Ratings
Administrators can manage multiple storefronts or websites under one umbrella.
- 6.3Order processing(79) Ratings
Includes tools or integrations for order processing.
- 6.8Inventory management(78) Ratings
Includes tools or integrations for managing inventory.
- 2Shipping(73) Ratings
Includes tools or integrations for order fulfillment of physical products.
- 5.7Custom functionality(75) Ratings
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is WooCommerce?
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
WooCommerce Video
WooCommerce Integrations
WooCommerce Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(253)Attribute Ratings
Reviews
(26-50 of 84)E-commerce solution - easy but complete
- Simple to use.
- Free (at least if you use the basic features).
- Well-supported.
- Tons of plugins and addons.
- Seamlessly integrated with most WordPress themes.
- Fast learning path.
- Some plugins are overpriced.
Great tool for your e-commerce store SEO!
- Extensibility.
- Easy of use.
- Access to the source code.
- It could cut back this trend of starting to charge per add-ons on recurring basis.
- Works with existing WordPress sites.
- Can be customized with plugins to fit most use cases.
- Great way to make a store for a side hustle.
- Could be more user friendly and have better internal analytics.
- Would love to be able to do more dynamic customizations without a plugin.
- Leaner code in the front end would be appreciated to improve code-to-text ratio.
- It works out of the box.
- It's easy to set up for beginners.
- It's robust enough to handle large stores.
- There are enough add-ons out there it's hard not to find a prebuilt solution for your needs.
- Without some work it can be slow.
- It should contain membership and subscription features as default.
- Some of the options for adding variations can be tricky or confusing for new users.
It does the job and works great.
- Ease of use.
- Simple setup.
- Tons of extensions and plugins.
- It can have issues with more complex stores.
- It can be heavy on load times.
- Plugins and extensions can be costly.
Extensible e-commerce solution
- Product and inventory management.
- Extensive plugin ecosystem for various extensions to functionality.
- Catalogue or e-commerce sites.
- Multi-brand options.
- Improved basic features.
- Better SEO by default.
- More validation around plugin stability.
WooCommerce to your e-commerce rescue!
- Ease of use.
- Slew of plugins to get anything achieved.
- Great support from the company.
- Can easily build products, either real or virtual, or even subscriptions.
- Sometimes it feels like there are too many options - finding a way to remove unused items would be a great feature.
- Some of the additional plug-ins are very expensive, but yet necessary.
- WooCommerce is easy to use and integrate with any WordPress theme.
- We can integrate any payment gateway to WooCommerce with easy steps.
- WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
- For a startup or small business company WooCommerce is best to use.
- You need a lot of plugins for WooCommerce extra features.
- WooCommerce slows down your page speed.
E-commerce is fun with WooCommerce
- I appreciate its quality features, which allowed me to set up the homepage and menus and my site structure.
- This tool helped to build up my online stores.
- I am very much satisfied from its quality services.
- It is limited to the integrations with other similar tools.
- There is no feature for the detailed history of a particular customer, which is usually helpful in targeting the right audience over and over.
A better E Commerce Solution
- It gives someone with limited web design experience the ability to easily sell products and services.
- It easily integrates with Wordpress.
- It is free to start and get set up.
- It would be nice to have more access to tutorials on how to set up some of the more complicated features.
- The shopping cart page itself would be a little challenging for a beginner to set up.
- A larger variety of display options would be helpful.
Build-a-store with WooCommerce
- Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
- Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
- The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
- Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
- There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
Woohoo! Great ecommerce platform for smaller businesses
- Simple product listing
- Lots of payment options
- Easy to use
- Too many updates - Seems like there is always a pending update
- Better image management
- I wish it had more native shipment management functionality
WooCommerce and WordPress - a winner's combo
- Shopping cart.
- Payment gateways.
- Email and bulk email.
- Multiple store inventories.
- Works with all WP Themes.
- WordPress seamless integration.
- Ease of use and maintain.
- Scalability.
- Localization.
- Growing number of plugins.
- Fast.
- Different dashboards.
- Back end analytics.
- Marketing features.
- Customization.
- The GUI can be improved.
- Better image handling.
- Additional check out add ons.
- Ability to customize geolocation.
- The widgets are sometimes not performing.
- It's easy to get started.
- The plugin ecosystem is well developed.
- There is quite a bit of customization the front-end needs to work with most sites.
- Most plugins provide just enough functionality before you have to pay.
Great WordPress eCommerce Solution
- Manage products in a WordPress site.
- Handle digital downloads.
- Extensions can get costly.
- Some third party integrations are buggy.
Wocommerce Makes eCommerce Easy and Affordable
- WooCommerce is the most customizable option for self-hosted WordPress sites. It offers nearly unlimited customization options. From dozens of payment gateways to multiple shipping methods, WooCommerce has a customization for any situation.
- WooCommerce is the easiest way to process payments online from a self-hosted WordPress site. The core plugin is free and the paid extensions are affordable and full-featured.
- WooCommerce has actually come a long way recently in the areas that were previously lacking. They have recently added integrations for the Divi Theme along with a Chat-based support system that I love.
- WooCommerce has shown that they are committed to continually developing integrations and functionality in order to remain number one in the world of online commerce.
The Cost Effective eCommerce Plugin for the Tech Savvy Startup
- Provides a free plugin that integrates well with other plugins that improve the managing of your online store.
- Allows you to sell not just digital products but physical items which means that your business is allowed to change direction or scale up without having to change your store management system.
- For newbies that are not digital savvy WooCommerce has a massive learning curve even with the guides and many many YouTube videos providing tips and how-to tutorials.
- Although it is a FREE plugin, to get the very best features and integrations for your store you many need a number of other premium plugins that in the long run can add up.
- Easy to use.
- Extremely flexible.
- Tons of available extensions.
- Connects to third-party services.
- Annual subscriptions can be expensive for small stores.
Without WooCommerce there, no eCommerce happens
- Extendability!
- Free to start!
- Themeing
- Cart/Checkout blocks (Gutenberg )
WooCommerce is the way to go
- Lots of options.
- It's easy to use.
- No great shipping options out of the box.
- It can be complicated to use.
Use WooCommerce and you're ready to sell.
- Simple
- Robust
- Easy to use
- For the Italian market, we need some field for "Partita iva" & "Codice Fiscale" that are used for our invoices
The king of Wordpress-based e-commerce
- Quick and easy e-commerce website for companies of any size.
- Scalability and integration, being part of WordPress make adding new functions to your page a breeze.
- Easy integration with translation plugins, making a multi-language website easy to build.
- Some updates break the multilingual website, its necessary to rebuild permalinks after each major update.
- Speed, when having many categories/products your performance can suffer.
- Could include better multi-currency support out of the box.
- We should be able to manually order taxonomies
- Should include a way to hide prices and ask for a quote instead.
WooCommerce an easy, free way to start selling online
- WooCommerce is a flexible e-commerce platform that allows for many types of products/goods to be sold. In a previous role, I have used it for products and digital downloads. Now, I use it to sell travel, more of an event-type product.
- It is a free plugin for WordPress and is easy to install. Of course, there are paid upgrades and customization that you can do, but it is a really affordable way to get started in e-commerce.
- When you install the program, it installs/creates the necessary cart and check out pages if you don't already have them.
- There are a lot of features. If you are not using them, attributes, for example, you'll see them on every product backend page. A toggle in the setting would be nice to see.
- It is widely used. If you don't customize your theme a lot of shops will look like yours.
Most versatile web shop that you can build in-house
- Professional presentation
- Automated processes
- Expandable
- Translatable
- Improve integration with front end builders
- Can get complex and expensive pretty quickly if you have to rely on multiple plugins
Simply the best e-commerce CMS that I have used.
- It is the most customizable of all the e-commerce CMS that I have tried.
- It is constantly updated to further increase the security of the site.
- The code is very well optimized and has a good SEO, in fact, the sites that I have developed in WooCommerce are among the first places of the main search engines.
- The installation is very simple and has few steps, so in a matter of minutes you can set up a whole WooCommerce site.