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WooCommerce

WooCommerce

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

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Recent Reviews

WooCommerce refund

1 out of 10
November 04, 2022
We tried to learn all the documentation as we were very limited in what we can do with woocommerce. After studying documentation, we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Website integration (84)
    6.9
    69%
  • Product catalog & listings (83)
    6.9
    69%
  • Visual customization (81)
    6.8
    68%
  • Product management (84)
    6.3
    63%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

6.2
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

6.2
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

5.6
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.2
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

4.5
Avg 7.8
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Product Details

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Product catalog & listings and Branding and Website integration highest, with a score of 6.9.

The most common users of WooCommerce are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(253)

Attribute Ratings

Reviews

(26-50 of 84)
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Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Works with existing WordPress sites.
  • Can be customized with plugins to fit most use cases.
  • Great way to make a store for a side hustle.
  • Could be more user friendly and have better internal analytics.
  • Would love to be able to do more dynamic customizations without a plugin.
  • Leaner code in the front end would be appreciated to improve code-to-text ratio.
Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It works out of the box.
  • It's easy to set up for beginners.
  • It's robust enough to handle large stores.
  • There are enough add-ons out there it's hard not to find a prebuilt solution for your needs.
  • Without some work it can be slow.
  • It should contain membership and subscription features as default.
  • Some of the options for adding variations can be tricky or confusing for new users.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Product and inventory management.
  • Extensive plugin ecosystem for various extensions to functionality.
  • Catalogue or e-commerce sites.
  • Multi-brand options.
  • Improved basic features.
  • Better SEO by default.
  • More validation around plugin stability.
Justin Esgar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use.
  • Slew of plugins to get anything achieved.
  • Great support from the company.
  • Can easily build products, either real or virtual, or even subscriptions.
  • Sometimes it feels like there are too many options - finding a way to remove unused items would be a great feature.
  • Some of the additional plug-ins are very expensive, but yet necessary.
Ramakant Rout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • WooCommerce is easy to use and integrate with any WordPress theme.
  • We can integrate any payment gateway to WooCommerce with easy steps.
  • WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
  • For a startup or small business company WooCommerce is best to use.
  • You need a lot of plugins for WooCommerce extra features.
  • WooCommerce slows down your page speed.
Megan Bond | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • I appreciate its quality features, which allowed me to set up the homepage and menus and my site structure.
  • This tool helped to build up my online stores.
  • I am very much satisfied from its quality services.
  • It is limited to the integrations with other similar tools.
  • There is no feature for the detailed history of a particular customer, which is usually helpful in targeting the right audience over and over.
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It gives someone with limited web design experience the ability to easily sell products and services.
  • It easily integrates with Wordpress.
  • It is free to start and get set up.
  • It would be nice to have more access to tutorials on how to set up some of the more complicated features.
  • The shopping cart page itself would be a little challenging for a beginner to set up.
  • A larger variety of display options would be helpful.
Ruby Javaid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
  • Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
  • WordPress integration is great (particularly with an Avada theme) and you really don't have to do much to get your site up and running to start selling. The user interface is pretty intuitive if you have experience with WordPress and it's not all that different from configuring any other plugin.
  • The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
  • Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
  • There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
Rick Fitzgerald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Shopping cart.
  • Payment gateways.
  • Email and bulk email.
  • Multiple store inventories.
  • Works with all WP Themes.
  • WordPress seamless integration.
  • Ease of use and maintain.
  • Scalability.
  • Localization.
  • Growing number of plugins.
  • Fast.
  • Different dashboards.
  • Back end analytics.
  • Marketing features.
  • Customization.
  • The GUI can be improved.
  • Better image handling.
  • Additional check out add ons.
  • Ability to customize geolocation.
  • The widgets are sometimes not performing.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • It's easy to get started.
  • The plugin ecosystem is well developed.
  • There is quite a bit of customization the front-end needs to work with most sites.
  • Most plugins provide just enough functionality before you have to pay.
Greg Dungan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
  • WooCommerce is the most customizable option for self-hosted WordPress sites. It offers nearly unlimited customization options. From dozens of payment gateways to multiple shipping methods, WooCommerce has a customization for any situation.
  • WooCommerce is the easiest way to process payments online from a self-hosted WordPress site. The core plugin is free and the paid extensions are affordable and full-featured.
  • WooCommerce has actually come a long way recently in the areas that were previously lacking. They have recently added integrations for the Divi Theme along with a Chat-based support system that I love.
  • WooCommerce has shown that they are committed to continually developing integrations and functionality in order to remain number one in the world of online commerce.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Provides a free plugin that integrates well with other plugins that improve the managing of your online store.
  • Allows you to sell not just digital products but physical items which means that your business is allowed to change direction or scale up without having to change your store management system.
  • For newbies that are not digital savvy WooCommerce has a massive learning curve even with the guides and many many YouTube videos providing tips and how-to tutorials.
  • Although it is a FREE plugin, to get the very best features and integrations for your store you many need a number of other premium plugins that in the long run can add up.
Igor Neumann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Quick and easy e-commerce website for companies of any size.
  • Scalability and integration, being part of WordPress make adding new functions to your page a breeze.
  • Easy integration with translation plugins, making a multi-language website easy to build.
  • Some updates break the multilingual website, its necessary to rebuild permalinks after each major update.
  • Speed, when having many categories/products your performance can suffer.
  • Could include better multi-currency support out of the box.
  • We should be able to manually order taxonomies
  • Should include a way to hide prices and ask for a quote instead.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • WooCommerce is a flexible e-commerce platform that allows for many types of products/goods to be sold. In a previous role, I have used it for products and digital downloads. Now, I use it to sell travel, more of an event-type product.
  • It is a free plugin for WordPress and is easy to install. Of course, there are paid upgrades and customization that you can do, but it is a really affordable way to get started in e-commerce.
  • When you install the program, it installs/creates the necessary cart and check out pages if you don't already have them.
  • There are a lot of features. If you are not using them, attributes, for example, you'll see them on every product backend page. A toggle in the setting would be nice to see.
  • It is widely used. If you don't customize your theme a lot of shops will look like yours.
Franklin Wells | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It is the most customizable of all the e-commerce CMS that I have tried.
  • It is constantly updated to further increase the security of the site.
  • The code is very well optimized and has a good SEO, in fact, the sites that I have developed in WooCommerce are among the first places of the main search engines.
  • The installation is very simple and has few steps, so in a matter of minutes you can set up a whole WooCommerce site.
  • To use WooCommerce you must have previous knowledge of WordPress.
  • It is a WordPress plugin so it does not work independently.
  • Many themes are paid, especially those that are very attractive visually and adaptable to any mobile device.
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