Magento Open Source vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magento Open Source
Score 8.2 out of 10
N/A
Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.N/A
WooCommerce
Score 8.1 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.N/A
Pricing
Magento Open SourceWooCommerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Magento Open SourceWooCommerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact sales team for pricing
More Pricing Information
Community Pulse
Magento Open SourceWooCommerce
Considered Both Products
Magento Open Source
Chose Magento Open Source
Magento is definitely built for developers by developers and in my opinion is best suited for large-scale e-commerce stores. When you need to create a large store or require advance customization Magento is really the only way to go. We have tried using platforms like WooCommerc…
Chose Magento Open Source
In a few words:
  • WooCommerce: easy to setup, huge community and easy to customize. Hard to scale, but can be done.
  • PrestaShop: poor brother of WooCommerce. Less community, less customization... not sure why anybody would use it.
Chose Magento Open Source
Magento is hands down better than any hosted platform (i.e., BC), but only if you have a good development team. Hosted platforms are very limiting as to what you can accomplish "outside the box." Magento is much better than WooCommerce in its user friendliness and its …
Chose Magento Open Source
WooCommerce, when fully "plugged-in" required server resources which drowned our host. We hit a wall with growth due to these resources and researched redevelopment on Woo or migration to a new platform. We chose the latter.
Shopify and BigCommerce were limited to their closed …
Chose Magento Open Source
Magento is excellent for large shops, with large quantities of products and makes scaling as the shop grows easy and quick. But it does truly require a dedicated server and an experienced developer to get things up and going.

I prefer WooCommerce for smaller shops as its quick …
Chose Magento Open Source
When compared to WooCommerce, we used Magento as we're able to have more control over our product listings, category listings, and shipping options.
Chose Magento Open Source
Magento vs PrestaShop
Magento is good for big-scale projects that require a lot of features or a lot of custom development. PrestaShop is a good, lightweight platform that can handle most e-commerce use cases. When it comes to which is easier to use, especially for non-tech …
Chose Magento Open Source
While Magento does have higher development cost overall, it is a much better platform for ecommerce and it does not a take a fee from your sales which is nice.
Chose Magento Open Source
the shopping extentions for WordPress (whoocommerce) didn't seem to be the best fit. Drupal was too complex to start with.
We found a good partner that had experience with Magento development and we felt that they + Magento Open Source were a good fit for our needs.
especially …
Chose Magento Open Source
Magento is the heaviest by far, in a few senses of the word. It has the steepest learning curve both for administrators and programmers, but it also has the highest potential to run a high traffic, high volume ecommerce store. Other products will get you up and running faster …
Chose Magento Open Source
In our experience, Magento is more robust but also more complex for users to maintain.
Chose Magento Open Source
I have worked with Shopify, osCommerce, and WooCommerce.
Chose Magento Open Source
In the past, I've used Shopify, WordPress + Woocommerce and Drupal + Drupal Commerce. Magento CE is much easier to use since it's open source and it's bundled together in one package. It's built specifically with e-commerce in mind so there are no worries about …
WooCommerce
Chose WooCommerce
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Chose WooCommerce
Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce …
Chose WooCommerce
WooCommerce is easy to use and maintain the order of users. While comparing with Shopify, WooCommerce is free software but Shopify is a paid software. You need to purchase the hosting plan for Shopify.

WooCommerce is a free platform to integrate the payment gateway. You'll get …
Chose WooCommerce
When creating an e-commerce site, it is important that its management interface is simple even for those who are not very familiar with the web. WooCommerce, in this case, is the master.
Chose WooCommerce
I love WooCommerce, the ease of use, installation and configuration place this far above the competition. The performance is exceptional. I really recommend it to all the people who want to make a virtual store. Its competitors are good, but they do not offer the simplicity of …
Chose WooCommerce
WooCommerce sits in a nice sweet spot between hosted e-commerce solutions where you have to give up some control in exchange for easy-of-use (like Shopify, Squarespace) and larger more enterprise solutions that are endlessly customizable but too complex for most merchatns needs …
Chose WooCommerce
WooCommerce is an open source platform; therefore people like it more than other e-commerce platforms. WooCommerce has a wider audience and a community that develops plugins to enhance the store features and solve problems. WooCommerce integrates almost every payment gateway …
Chose WooCommerce
PrestaShop: It's Woocommerce poorer brother, without the CMS, the community, the devs and designers. It's the worst of both worlds.
Shopify: For us, it wasn't possible to use because of our scale. It depends on how many products you will be managing and how much you want to …
Chose WooCommerce
WooCommerce is much easier to learn and develop than Magento. Also, the plugins make life easy.
Top Pros
Top Cons
Features
Magento Open SourceWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magento Open Source
7.7
28 Ratings
0% above category average
WooCommerce
6.2
84 Ratings
21% below category average
Product catalog & listings8.528 Ratings6.983 Ratings
Product management9.528 Ratings6.384 Ratings
Bulk product upload8.026 Ratings2.067 Ratings
Branding6.526 Ratings6.973 Ratings
Mobile storefront4.128 Ratings6.377 Ratings
Product variations9.526 Ratings6.877 Ratings
Website integration8.024 Ratings6.984 Ratings
Visual customization6.527 Ratings6.881 Ratings
CMS8.526 Ratings6.863 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magento Open Source
8.0
28 Ratings
5% above category average
WooCommerce
6.2
80 Ratings
20% below category average
Abandoned cart recovery7.023 Ratings6.852 Ratings
Checkout user experience9.028 Ratings5.680 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magento Open Source
6.5
26 Ratings
25% below category average
WooCommerce
5.6
75 Ratings
39% below category average
eCommerce security6.526 Ratings5.675 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magento Open Source
4.2
28 Ratings
56% below category average
WooCommerce
5.2
83 Ratings
36% below category average
Promotions & discounts5.528 Ratings5.780 Ratings
Personalized recommendations2.122 Ratings5.066 Ratings
SEO5.025 Ratings5.072 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magento Open Source
9.1
28 Ratings
15% above category average
WooCommerce
4.5
81 Ratings
54% below category average
Multi-site management9.525 Ratings1.640 Ratings
Order processing9.527 Ratings6.379 Ratings
Inventory management9.525 Ratings6.978 Ratings
Shipping8.524 Ratings2.073 Ratings
Custom functionality8.526 Ratings5.775 Ratings
Best Alternatives
Magento Open SourceWooCommerce
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Magento Open SourceWooCommerce
Likelihood to Recommend
8.5
(29 ratings)
7.1
(84 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(3 ratings)
Usability
-
(0 ratings)
7.1
(3 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Magento Open SourceWooCommerce
Likelihood to Recommend
Adobe
It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.
Read full review
Automattic
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Read full review
Pros
Adobe
  • Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution.
  • Magento allows us to customize its open-source code to create additional features and functionality.
  • Magento saves small businesses time and money if they only need a simple solution.
Read full review
Automattic
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
Read full review
Cons
Adobe
  • Not the simplest of solutions to use or maintain from an end-user perspective
  • Other platforms are better with regards to SEO in our experience
  • Fairly sluggish and slow compared to other platforms without the correct server specification and performance optimization work.
Read full review
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Read full review
Likelihood to Renew
Adobe
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Read full review
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Read full review
Usability
Adobe
No answers on this topic
Automattic
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
Read full review
Support Rating
Adobe
No answers on this topic
Automattic
not muh support
Read full review
Alternatives Considered
Adobe
In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very different) than Magento 1. Shopify Plus was attractive, but the cost factor for two sites led us back to Magento 2.
Read full review
Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Read full review
Return on Investment
Adobe
  • Delays in development leads to missed timelines and opportunity loss.
  • High cost of development and maintenance may currently outweigh the growth.
  • Better handling of customer and order information makes for better customer service.
  • Excellent API has been a boon for integration with our ERP
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots