Magento Open Source vs. WooCommerce

WooCommerce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Magento Open Source	Score 8.7 out of 10	N/A	Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.	N/A
WooCommerce	Score 8.1 out of 10	N/A	WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.	$0

Pricing

Magento Open Source

WooCommerce

Editions & Modules

No answers on this topic

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Offerings

Pricing Offerings
Magento Open Source	WooCommerce
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

Additional Details

Pricing for Magento will vary greatly depending on outsourcing support and maintenance services.

WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.

More Pricing Information

Community Pulse
	Magento Open Source	WooCommerce
Considered Both Products	Magento Open Source Max J. Jennings Inbound Marketing Specialist Chose Magento Open Source Magento is definitely built for developers by developers and in my opinion is best suited for large-scale e-commerce stores. When you need to create a large store or require advance customization Magento is really the only way to go. We have tried using platforms like WooCommerc… Incentivized Helpful? Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Chose Magento Open Source In a few words: WooCommerce: easy to setup, huge community and easy to customize. Hard to scale, but can be done. PrestaShop: poor brother of WooCommerce. Less community, less customization... not sure why anybody would use it. Incentivized Helpful? Lynn Thames Owner Chose Magento Open Source Magento is hands down better than any hosted platform (i.e., BC), but only if you have a good development team. Hosted platforms are very limiting as to what you can accomplish "outside the box." Magento is much better than WooCommerce in its user friendliness and its … Incentivized Helpful? Brendon Brown Business Software Manager / IT Consultant Chose Magento Open Source WooCommerce, when fully "plugged-in" required server resources which drowned our host. We hit a wall with growth due to these resources and researched redevelopment on Woo or migration to a new platform. We chose the latter. Shopify and BigCommerce were limited to their closed … Incentivized Helpful? Verified User Executive Chose Magento Open Source Magento is excellent for large shops, with large quantities of products and makes scaling as the shop grows easy and quick. But it does truly require a dedicated server and an experienced developer to get things up and going. I prefer WooCommerce for smaller shops as its quick … Incentivized Helpful? Brian Halstrom Director, Digital Marketing Chose Magento Open Source When compared to WooCommerce, we used Magento as we're able to have more control over our product listings, category listings, and shipping options. Incentivized Helpful? Shahed Nasser Senior eCommerce Developer Chose Magento Open Source Magento vs PrestaShop Magento is good for big-scale projects that require a lot of features or a lot of custom development. PrestaShop is a good, lightweight platform that can handle most e-commerce use cases. When it comes to which is easier to use, especially for non-tech … Incentivized Helpful? Ramon Khan Freelance Marketing Consultant Chose Magento Open Source While Magento does have higher development cost overall, it is a much better platform for ecommerce and it does not a take a fee from your sales which is nice. Incentivized Helpful? IQ IGNACE QUAGHEBEUR ICT Manager Chose Magento Open Source the shopping extentions for WordPress (whoocommerce) didn't seem to be the best fit. Drupal was too complex to start with. We found a good partner that had experience with Magento development and we felt that they + Magento Open Source were a good fit for our needs. especially … Incentivized Helpful? Chris Putnam Senior Web Developer Chose Magento Open Source Magento is the heaviest by far, in a few senses of the word. It has the steepest learning curve both for administrators and programmers, but it also has the highest potential to run a high traffic, high volume ecommerce store. Other products will get you up and running faster … Incentivized Helpful? David Bryan Managing Director Chose Magento Open Source In our experience, Magento is more robust but also more complex for users to maintain. Helpful? Verified User Executive Chose Magento Open Source I have worked with Shopify, osCommerce, and WooCommerce. Incentivized Helpful? Nick Jastrebski Business Analyst Chose Magento Open Source In the past, I've used Shopify, WordPress + Woocommerce and Drupal + Drupal Commerce. Magento CE is much easier to use since it's open source and it's bundled together in one package. It's built specifically with e-commerce in mind so there are no worries about … Incentivized Helpful?	WooCommerce DH dewansh hate Digital marketing executive Chose WooCommerce Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like Shopify that give us alot of customisation but it comes with a price...but woo commerce is … Incentivized Helpful? Verified User Project Manager Chose WooCommerce We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy … Incentivized Helpful? Luis Escoffié Especialista en Marketing Digital y Comercio Electrónico Chose WooCommerce I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. … Incentivized Helpful? Kaushik Somaiya Owner Chose WooCommerce Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce … Incentivized Helpful? Ramakant Rout Digital Marketing Profession Chose WooCommerce WooCommerce is easy to use and maintain the order of users. While comparing with Shopify, WooCommerce is free software but Shopify is a paid software. You need to purchase the hosting plan for Shopify. WooCommerce is a free platform to integrate the payment gateway. You'll get … Incentivized Helpful? Eugenio Chessa Software and Web Developer Chose WooCommerce When creating an e-commerce site, it is important that its management interface is simple even for those who are not very familiar with the web. WooCommerce, in this case, is the master. Incentivized Helpful? Franklin Wells Senior Developer Chose WooCommerce I love WooCommerce, the ease of use, installation and configuration place this far above the competition. The performance is exceptional. I really recommend it to all the people who want to make a virtual store. Its competitors are good, but they do not offer the simplicity of … Incentivized Helpful? Joshua Burcham Designer & Owner Chose WooCommerce WooCommerce sits in a nice sweet spot between hosted e-commerce solutions where you have to give up some control in exchange for easy-of-use (like Shopify, Squarespace) and larger more enterprise solutions that are endlessly customizable but too complex for most merchatns needs … Incentivized Helpful? Shehan Marasinghe Founder Chose WooCommerce WooCommerce is an open source platform; therefore people like it more than other e-commerce platforms. WooCommerce has a wider audience and a community that develops plugins to enhance the store features and solve problems. WooCommerce integrates almost every payment gateway … Incentivized Helpful? Santiago Valdés Cofundador Chose WooCommerce PrestaShop: It's Woocommerce poorer brother, without the CMS, the community, the devs and designers. It's the worst of both worlds. Shopify: For us, it wasn't possible to use because of our scale. It depends on how many products you will be managing and how much you want to … Incentivized Helpful? Verified User Employee Chose WooCommerce WooCommerce is much easier to learn and develop than Magento. Also, the plugins make life easy. Incentivized Helpful?

Features

Magento Open Source

WooCommerce

Online Storefront

Comparison of Online Storefront features of Product A and Product B
	Magento Open Source 7.7 28 Ratings 1% below category average	WooCommerce 7.9 94 Ratings 2% above category average
Product catalog & listings	9.728 Ratings	8.293 Ratings
Product management	9.028 Ratings	7.994 Ratings
Bulk product upload	9.026 Ratings	7.576 Ratings
Branding	7.726 Ratings	7.381 Ratings
Mobile storefront	4.028 Ratings	9.186 Ratings
Product variations	9.726 Ratings	7.186 Ratings
Website integration	7.325 Ratings	9.294 Ratings
Visual customization	6.027 Ratings	6.990 Ratings
CMS	6.626 Ratings	7.872 Ratings

Online Shopping Cart

Comparison of Online Shopping Cart features of Product A and Product B
	Magento Open Source 8.9 28 Ratings 16% above category average	WooCommerce 7.2 89 Ratings 6% below category average
Abandoned cart recovery	8.023 Ratings	7.057 Ratings
Checkout user experience	9.728 Ratings	7.489 Ratings

Online Payment System

Comparison of Online Payment System features of Product A and Product B
	Magento Open Source 7.7 26 Ratings 7% below category average	WooCommerce 8.7 83 Ratings 5% above category average
eCommerce security	7.726 Ratings	8.783 Ratings

eCommerce Marketing

Comparison of eCommerce Marketing features of Product A and Product B
	Magento Open Source 3.8 28 Ratings 67% below category average	WooCommerce 6.2 92 Ratings 21% below category average
Promotions & discounts	7.428 Ratings	7.389 Ratings
Personalized recommendations	2.022 Ratings	4.772 Ratings
SEO	2.024 Ratings	6.681 Ratings

eCommerce Business Management

Comparison of eCommerce Business Management features of Product A and Product B
	Magento Open Source 9.4 28 Ratings 17% above category average	WooCommerce 7.7 91 Ratings 3% below category average
Multi-site management	9.725 Ratings	7.345 Ratings
Order processing	9.727 Ratings	8.389 Ratings
Inventory management	9.725 Ratings	8.188 Ratings
Shipping	9.024 Ratings	8.082 Ratings
Custom functionality	9.026 Ratings	6.984 Ratings

Best Alternatives
	Magento Open Source	WooCommerce
Small Businesses	Ecwid by Lightspeed Score 10.0 out of 10	Ecwid by Lightspeed Score 10.0 out of 10
Medium-sized Companies	Shopify Plus Score 9.1 out of 10	Shopify Plus Score 9.1 out of 10
Enterprises	IBM Digital Commerce Score 9.0 out of 10	IBM Digital Commerce Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Magento Open Source	WooCommerce
Likelihood to Recommend	8.3 (29 ratings)	8.0 (92 ratings)
Likelihood to Renew	10.0 (1 ratings)	7.0 (4 ratings)
Usability	- (0 ratings)	7.8 (7 ratings)
Support Rating	- (0 ratings)	5.0 (1 ratings)

User Testimonials
	Magento Open Source	WooCommerce
Likelihood to Recommend	Adobe It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers. Incentivized Verified User Anonymous Read full review	Automattic WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress. Incentivized Verified User Anonymous Read full review
Pros	Adobe Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution. Magento allows us to customize its open-source code to create additional features and functionality. Magento saves small businesses time and money if they only need a simple solution. Incentivized .Kim Murphy Owner Read full review	Automattic Free base package means I can use it when I need to and not pay for it when I'm not using it I can customize the e-commerce options and integrate the calendar booking Payment processing is quick and easy and I can choose my provider Incentivized Verified User Anonymous Read full review
Cons	Adobe Not the simplest of solutions to use or maintain from an end-user perspective Other platforms are better with regards to SEO in our experience Fairly sluggish and slow compared to other platforms without the correct server specification and performance optimization work. David Bryan Managing Director Read full review	Automattic Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites. More out-of-the-box options would be nice within the base software. Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Adobe It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time. Bret Williams E-Commerce Strategits Read full review	Automattic Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules. Incentivized Rick Fitzgerald Owner/CEO Read full review
Usability	Adobe Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face. Incentivized Verified User Anonymous Read full review	Automattic WooCommerce is highly customizable, feature rich, matured, ever evolving, and regularly updated plugin for WordPress. Since it is already extremely popular, you can find online tutorials to help you get started. Even if you face a problem, you can quickly get a solution from a helpful online community. You can use most of the popular payment gateways with WooCommerce. Besides that you have a full control over your website/shop. Incentivized Prashant Chaudhari Strategic Brand & Marketing Consultant Read full review
Support Rating	Adobe No answers on this topic	Automattic not muh support Verified User Anonymous Read full review
Alternatives Considered	Adobe In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very different) than Magento 1. Shopify Plus was attractive, but the cost factor for two sites led us back to Magento 2. Incentivized JB Joe Blattert Consultant Read full review	Automattic We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients). Incentivized Verified User Anonymous Read full review
Return on Investment	Adobe Delays in development leads to missed timelines and opportunity loss. High cost of development and maintenance may currently outweigh the growth. Better handling of customer and order information makes for better customer service. Excellent API has been a boon for integration with our ERP Incentivized Brendon Brown Business Software Manager / IT Consultant Read full review	Automattic Positive: low cost to start up, and allowed us to start selling right away. Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it. Positive: easily integrates with PayPal and Stripe. Incentivized Justin Esgar CEO/President - 360° IT Consulting, Server Management, IT Security Read full review
ScreenShots		WooCommerce Screenshots