Item: AdEspresso by Hootsuite
Rating: 6
Author: Zafer Elcik

Use Cases and Deployment Scope

AdEspresso by Hootsuite was a great product when we were using it. They have a great A/B test and manage features for ad sets. After Hootsuite bought the product, we couldn't see any updates for a long time. At the same time, Facebook Business Manager was getting better and better at testing and budgeting. We switched to Facebook Business Manager, which is free and nearly covers all the features we want.

I can easy say that tool is nice and allows you to do a lot, but it is outdated, in my opinion.

Pros and Cons

A/B testing
Mass advertising
Budget and finance

UI/UX
Better ad management

Return on Investment

Testing too much creative at once was plus

Key Insights

Do you think AdEspresso by Hootsuite delivers good value for the price?

Yes

Are you happy with AdEspresso by Hootsuite's feature set?

Did AdEspresso by Hootsuite live up to sales and marketing promises?

Yes

Did implementation of AdEspresso by Hootsuite go as expected?

Yes

Would you buy AdEspresso by Hootsuite again?

Likelihood to Recommend

The companies with fewer staff to manage ads and that need an all-in-one solution for ad management. It's not for niche companies. If you have a more general purpose company and product, AdEspresso by Hootsuite allows you to easy scale for ads and testing.

Great tool but for general purpose

Overall Satisfaction with AdEspresso by Hootsuite