AT Internet - Analyzer III - Review
Updated May 30, 2014

AT Internet - Analyzer III - Review

Benjamin Mercier | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Analyzer III

Overall Satisfaction with AT Internet

AT Internet Analyzer III is a powerful and scalable Digital Analytics solution. It works on a simple tag for implementation an has an intuitive and comprehensive user interface. In my opinion it has one of the most flexible multi-channel attribution module and would be a "must consider" option for publishers and media industry players. Given the size of the company there is a close proximity between the clients challenges and the product development which is always very comfortable. The professional services team is very knowledgeable and responsive.
  • Client services
  • Multi-channel attribution
  • Real time
  • Rich media
  • Segmentation (adding visitor and hit segmentation scopes).
  • MV testing (with an integrating module managing serving and personalisation).
  • Reports could be based on non pre-processed raw data to add flexibility on mixing external data set and drill down dimensions .
  • Reduce drop off
  • Increase conversion rate
  • More efficient management of the marketing campaigns
AT Internet is a new vendor within the mass market industry, they go step by step on their product development and try to be a leader on innovation.
The solution doesn't work yet as a Big Data analytics environment such as Adobe Insight or comScore (Dax) but it is easy to use, powerful and comes with a high quality customer support. The only issue would be on partnership with email marketers, MVT solutions etc... which I assume can be fixed easily.
If you are a publisher ask for a demo of: - The Rich media. - The self-promotion module - The segmentation. Any other industry should investigate: - the API - The user interface. - The support - 3rd party data integration - Partnerships