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Quick, fast and meaningful metrics
April 03, 2020

Quick, fast and meaningful metrics

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

I am using ATI to track how owned and paid media inventory is driving time spent on our various platforms, and more broadly how platforms and content are performing overall.
  • Accurately monitor how consumption is being driven by owned and paid inventory.
  • Top-level view of our platform performance as well as at a granular level i.e. by show, then by episode.
  • It gives me useful metrics such as time spent within our online products, as well as time spent watching AV content.
  • I don't think the bounce rates are correct but I believe this to be an internal issue we are looking to address.
  • I'm not a heavy user and it gives me the level of detail I require.
  • Gives me insight I've struggled to obtain previously.
I've not had to contact you directly for support. We have an Audiences team and data scientists who I've been able to gain support and training from.
Easier and quicker to use than Comscore.
It's pretty adaptable in terms of the level of detail. It has really helped me when assessing the effectiveness of media inventory and formats in driving time spent.