Quick, fast and meaningful metrics
April 03, 2020
Quick, fast and meaningful metrics
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with AT Internet
I am using ATI to track how owned and paid media inventory is driving time spent on our various platforms, and more broadly how platforms and content are performing overall.
- Accurately monitor how consumption is being driven by owned and paid inventory.
- Top-level view of our platform performance as well as at a granular level i.e. by show, then by episode.
- It gives me useful metrics such as time spent within our online products, as well as time spent watching AV content.
- I don't think the bounce rates are correct but I believe this to be an internal issue we are looking to address.
- I'm not a heavy user and it gives me the level of detail I require.
- Gives me insight I've struggled to obtain previously.
Easier and quicker to use than Comscore.