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We want to continue to grow
April 15, 2019

We want to continue to grow

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketing Solutions by Criteo

We use Criteo for our e-commerce projects. We have active remarketing campaigns and the Criteo tool is useful for finding new customers. It is used for e-commerce in the beauty and fashion sector. The results are particularly positive in the beauty sector. In the fashion (shoes) sector the results are mixed.
  • Easy to use
  • Automatically optimized campaigns
  • It's easy to increase results
  • Creativity is not customizable
  • The election of display placements
  • Identification of audience segments
  • Very expensive when it fails to optimize campaigns
In a catalog of 30,000 products it is always difficult to choose the product lines to be promoted and the best time to offer it to customers. Criteo is able to automatically optimize the campaigns with the products to be promoted and independently reaches the best customers. In my opinion, it is not suitable for e-commerce with only a few customers and a few products.

Criteo Feature Ratings