Silver Standard For Social Media Management, Gold For Paid Users
Updated August 28, 2023
Silver Standard For Social Media Management, Gold For Paid Users
Score 9 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Free
Overall Satisfaction with Hootsuite
We use it for social media management. 1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with 2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)
- productive, centralized social media management
- Centralized social media campaign planning
- Centralized and productive social media performance tracking
- Efficient compliance to individual social media platform policies
- Social media tracking could still be deeper (entire funnel journey - down to specific, customizable conversion goals)
- ROI tracking of high detail should be available in free trial so that one can map customer journey before investing further
- Social media campaign efficiency is the #1 Benefit
- Social media campaign planning (content scheduling, complaince to individual platform policies, integrated content/marketing collateral management)
- Tracking accuracy (paid versions)
1. It has enabled superior brand consistency across the top 3 social media we use
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.
- Buffer
Given the (A) specific, early-stage social media strategy and (B) recommendation from an seasoned social media expert, we choose Hootsuite Directly without any further advanced analyses. For an advanced user, we recommend testing atleast 2-3 more competitors and assessing their data tracking features in depth
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
Yes
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes
Hootsuite Feature Ratings
Hootsuite ROI and Support
1. It provides a single point of management for multiple social media platforms thus saving repetitive marketing operations and associated (increasingly expensive) manpower 2. Ease of social media campaigning thus 3. Single point of social media ROAS accountability measurement
Given the current scale of operations, we have not yet had to use customer support directly. However the help files have been comprehensive enough to support our current tasks.
- Online Training
- No Training
Using Hootsuite
7 - Operations, pre-sales, Sales and marketing
1 - 1. Creativity (recommend mass media graduates for such roles)
2. Comfort with using software and a needed left-brained ROAS orientation /training
2. Comfort with using software and a needed left-brained ROAS orientation /training
- Social media management/integration
- Marketing operations synergy
- Limited Technical constraints
- Viewing all social channels together made it easy to craft content in a much more productive way
- For Social media ROAS tracking
- For Campaign planning , design and possibility creation/articulation as well
Evaluating Hootsuite and Competitors
- Cloud Solutions
- Scalability
- Ease of Use
It can well recommended by a leading practitioner who handles very high volumes of social media campaigns (digital marketing agency). The trial met our needs immediately and we looked no further
Consider other alternatives for testing - especially cost, free trial options and tracking features
Hootsuite Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Support understands my problem Support cares about my success Quick Initial Response | Not kept informed |
No. We currently use the free version
Using Hootsuite
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Setup of campaigns and content
- scheduling campaigns
- Click tracking is quite complex as yet
Yes, but I don't use it