Why MailChimp is probably the best allrounder newsletter tool on the market right now
Fabian Kuhn | TrustRadius Reviewer
Updated January 10, 2020

Why MailChimp is probably the best allrounder newsletter tool on the market right now

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

MailChimp is used by our B2B business department as well as our PR and design team. We're using it as newsletter tool for all of our contact lists in those areas. Additionally, we're even sending an internal employee newsletter once per month via MailChimp.

Due to the fact that we're communicating to customers in multiple languages, the segmentation features of MC also help us a great deal.
  • Easy and fun to use UI which makes newsletter creation a matter of minutes.
  • Mighty segmentation features which make it possible to have one big list of subscribers which you then simply split via segments (e.g. for language, location, interests, gender, ...)
  • Good user management with different roles to make sure that e.g. a lot of people can create new campaigns but only a few can send them.
  • The categorization of campaigns is a little bit confusing. This often causes small problems because users don't know which campaign is meant for which segment / customer group.
  • Bounce rate is still a little bit high for some clients.
  • Responsive layouts don't always work out perfectly yet (especially on smartphones).
  • MailChimp enabled us to build up our newsletter marketing channels from the ground which definitely had a big effect on our sales.
  • Newsletter2Go and Rapidmail
MailChimp definitely is among the more mature tools which offers you a lot of features and all of them are quite easy to use which is important for non-designers who're working on newsletter campaigns. Also, e-mail deliverability has gotten pretty strong over the last few years so you get really little bounces.
UI and UX is great across the board. MailChimp updates their website on a regular basis and most updates bring useful new features, tracking tools and other stuff. Compared to other tools I tested, it's just dead easy and really fun to create and send campaigns im MailChimp and it's no problem to have non designers create content.
We didn't have to ressources yet to link our Online marketing metrics with MailChimp, hence I can't give proper information on this topic unfortunately.
We were able to grow our newsletter subscriber basis permanently with MailChimp over the course of years. Also, we were able to do some pretty successful sales offerings with MailChimp newsletter (which, in times, even converted better than actual letters to our customers). Besides that, we're able to have non-designers create an send campaigns which is very efficient.
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Well suited scenarios:
  • General newsletter tool for sending out a lot of campaigns to a lot of different customer groups.
  • Managing newsletters in multiple languages.
  • Have insights about the ROI of your campaigns after sending (connection to google analytics required).

Less appropriate for:
  • Sending single e-mails or e-mails with a very small recipient count. It also works of course but the effort for creating campaigns would simply be too big for that.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability
8
List management
10
Triggered drip sequences
Not Rated
Dashboards
9
Standard reports
8
Custom reports
Not Rated

Using Mailchimp

6 - Creative Director, Senior Designers, Designer, Head of Corporate Communications, Head of Reseller Support
  • Sending of regular newsletters to our subscriber basis
  • Communication with our B2B partners
  • Activating existing customers to rate our company on several rating platforms
  • Communicating to press and influencers
  • A/B testing campaigns with newsletters
  • Creation of simple landing pages for campaigns directly in MailChimp
As stated in several other sections of this review, MailChimp, in my opinion, is simply the most mature tool in the newsletter tool landscape and also, the support is absolutely great.

Evaluating Mailchimp and Competitors

  • Price
  • Product Features
  • Product Usability
  • Analyst Reports
Usability (in detail, the possibility for non designers to create and send campaigns) was definitely the most important factor in our decision to go for MailChimp. We're not a huge company and therefore it's way more efficient if stakeholders from different departments are able to handle their newsletters on their own instead of having to rely on a designer each time.
Would probably do it the same way again: Take your time to have a look at at least 3 or 4 tools with a good reputation, use them for a few days and then decide which fits your requirements best.

Mailchimp Implementation

Implementation in our case was really easy because we're currently only using the newsletter functionality of MailChimp. Can't really say anything about how difficult the connection of online marketing values with MailChimp might be.
Change management was minimal - Thanks to the fact that we started our newsletter marketing with MailChimp right at the beginning, it hasn't been required to import data from another system.
  • None, wen't pretty smooth all in all

Mailchimp Training

As long as you have basic experience with newsletter marketing, MailChimp is really easy to learn. Also, if you have any questions the support is absolutely great.

Configuring Mailchimp

Configurability is just fine for our purposes.
Hard to say because it depends on what functions you want to use.
No - there is no facility to customize the interface
No - we have not done any custom code
Segmentation works pretty great so you don't need to create a lot of different audiences.

Mailchimp Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Almost every single time. Apart from the fact that their live chat isn't always open during German working hours (which is totally understandable because they're based in the states), you could always be sure to get a response in a matter of minutes and all of the customer support agents have a really good technical understanding of the tool. Even if I had a more complicated question about advanced segmentation, I always got a qualified answer.

Using Mailchimp

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • UX / UI in general
  • WYSIWYG editor
  • Organisation and categorisation of campaigns
Yes - Mobile interface is available as mobile website as well as an app and both are pretty easy to use.

Mailchimp Reliability

Our newsletter marketing is still pretty small so for us, it's very easy to scale it up over time because MailChimp is optimized for bigger audiences anyways.
Almost no downtimes and if there are any, they're communicated a few days before so you can make sure to get everything done before the downtime.
Speed is absolutely great. This applies to the loading times of the tool itself but also to the time it takes to important a bunch of new contacts or to export a report.

Integrating Mailchimp

  • Magento
  • Wordpress
Basic implementation of newsletter subscription forms and hence, very easy to do.
  • File import/export
As long as you only want to use the newsletter functionalities, it's all really easy. Can't give advice on the implementation of other tools so far.

Relationship with Mailchimp

Subscribed online after I got some missing information from the chat support.
As mentioned several times, support is among the best that I've ever experiences. Hence, after sales experience is perfect.
None, we stuck to the subscription which they offered on their website.

Upgrading Mailchimp

  • Audience management was simplified quite a bit
  • Management of campaigns and their categories could be a bit easier.