Item: Quid
Rating: 7
Author: Mariah Arnold

Overall Satisfaction with NetBase

Use Cases and Deployment Scope

NetBase is currently used by a single department within the company, roughly 8-10 employees have access. For our company, it segregates each brand to track social media activity, brand sentiment, conversation, and trend analysis for long and short term issues. We used NetBase to track "viral" brand issues, and use its data to judge when to implement crisis management.

Pros and Cons

Pros

Ability to customize dashboards and topics for each user, and share community dashboards for consistency when tracking.
Many filter options for researching options, and gaining specific data as needed from applying said filters.
Measuring monitored activity by social media users by both potential impressions and clout by user.

Cons

When measuring sentiment, NetBase does not always read correctly. Sentiment is also not read on each piece of conversation.
Facebook is not implemented in the data.
Previously applied filters automatically apply themselves the next time you log in, instead of clearing themselves from topics. This can be confusing for new users.

Users and Roles

Crisis management, social media, reputation management, public affairs/relations, international monitoring, communications.

Return on Investment

Faster crisis management response systems.
Brand reputation bounce-back faster due to faster crisis response.
Better global communication, instead of just American Market monitoring.

Alternatives Considered

None

I have no previous experience with any analytics base such as NetBase, but I am blown away by the benefits NetBase provides for users and their company.

Likelihood to Renew

Although I do not have the authority to make the "renewing" call, I will happily encourage our company to do so.

Likelihood to Recommend

Are you willing to dedicate at least one full-time employee to learning and mastering this tool? - This is not a software that one should tack onto their current position within a company, this program is all consuming, and should have an employee dedicate themselves fully to this initiative.
Is crisis management vital to the success of your company? - NetBase is a fairly expensive, high-stakes piece of technology that isn't for small companies. NetBase is too big of a resource for a small business, it seems built for corporate giants.

Quid Feature Ratings

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