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A Powerful Program with a Learning Curve
June 08, 2018

A Powerful Program with a Learning Curve

Richard Angeloni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We use Oracle's Eloqua to produce electronic newsletters and communications to consumers. As we are a B to B to C company, our efforts to communicate with consumers have been pretty limited. We are looking at using Eloqua as a first step for more comprehensive communications.
  • Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
  • Since the product is so popular, there are lots of user groups and companies helping with the implementation process
  • The software has an extensive help section.
  • The program can be a little overwhelming for novice or first time users.
  • There are almost too many bells and whistles and features. Someone who is new to marketing automation may not know where to start.
  • A more friendly user interface, specifically for starting a new campaign, would be helpful.
  • Providing templates for new users so they can get their feet wet would be useful.
The program has great potential for scalability, as we plan using this system for all outbound communications to our various audiences. That being said, since are currently short staffed we have not had the opportunity to test how scalable the program is, or to use it on a more frequent basis. Because the program is so powerful, a new or non experienced user can be intimidated by the program.
  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
iContact and Vertical Response are email automation or email marketing programs for smaller companies or companies just getting started in email marketing automation. These programs actually provide many useful features, but a program like Oracle's Eloqua is many times more powerful, and, in addition to doing all of the things iContact and Vertical Response can do, Eloqua can help measure and track user web journeys, create comprehensive campaigns, interact with a master marketing database to track customers, etc.
Eloqua is very well suited for the experienced marketer, as the software has many options and is very comprehensive. It is not well suited for people who have less experience, who may initially be better off with a program like Vertical Response, iContact, Constant Contact, etc. The learning curve for inexperienced users might be too steep and the program might scare people away.

Oracle Marketing Feature Ratings

8.1
WYSIWYG email editor
3
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
4
Triggered drip sequences
8
8.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
Not Rated
9.5
Calendaring
10
Event/webinar marketing
9
10.0
Social sharing and campaigns
10
Social profile integration
10
9.7
Dashboards
10
Standard reports
9
Custom reports
10
8.5
API
8
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Oracle Eloqua

Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
ProsCons
Well integrated
Unnecessarily complex
Requires technical support
Slow to learn
Lots to learn
  • Adding content and posting it to the website and social media sites
  • The dashboard and analytics are easy to use.
  • It does not have a wysiwyg content editor, and it can be confusing to understand how to start a campaign.
  • There are almost too many bells and whistles, and it can be overwhelming