Pardot does the trick ...
February 09, 2016

Pardot does the trick ...

Geoffrey Jon Dalman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Pardot

Pardot has helped to solve a major 'inquiry volume increase' and lead-capture and reply-time bottleneck after successfully implementing our Salesforce SalesCloud CRM solution. The added visibility it gives our company when reviewing upper-funnel visitor and prospect activity has empowered smarter management decision making and improved marketing related business intelligence for our enterprise.
  • Pardot helps us reply and connect with our online customers much quicker than previously.
  • Pardot enables us to accommodate numerous custom sales and marketing dialogues through its flexible automation features.
  • Pardot's integration with our CRM system helps ensure tighter sales and marketing alignment through well tested integration points and proven best practices baked right in!
  • Pardot quickly proves its value if implemented correctly and this success drives rapid new service requests which swamped our marketing IT staff, so plan and be ready for increased support requests utilizing a successful Pardot implementation.
  • Pardot should strongly consider increasing the native SEM related management reporting abilities and business intelligence features in support of the increased demand for services that a successful Pardot implementation generally leads to.
  • Faster lead conversion.
  • More accountability, alignment and attribution throughout the sales funnel and marketing process.
Pardot is well suited for SMB businesses that already have SalesForce and want a MAP solution to manage and improve conversion rates at the upper-end of the sales funnel.

Pardot Feature Ratings

WYSIWYG email editor
1
Dynamic content
7
Ability to test dynamic content
6
Landing pages
7
A/B testing
7
Mobile optimization
6
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
6
Dashboards
7
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
8