Pardot is the market leading Marketing Automation solution
February 16, 2016

Pardot is the market leading Marketing Automation solution

Paul Fischer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Ultimate

Overall Satisfaction with Pardot

We use Pardot both internally, and also consult and implement Pardot on behalf of our clients. Internally we use Pardot for automated drip campaigns, luncheon events, and trade shows. As a professional services organization we use Pardot to reengage clients who have previously completed a project with us and educate them about our additional offers such as our managed service packages and other product line offerings.

Pros

  • Automated Drip Campaigns: Its drag and drop drip campaign builder is intuitive to use.
  • General automation: Between utilizing "segmentation rules", "automation rules", "page actions", and "completion actions" our entire marketing journey for prospects and retained clients is entirely automated. In that vein, the split testing and reporting has enabled us to increase our conversion rate for prospects and extend our average life significantly.
  • CRM Integration: The integration with Salesforce is the best. The Campaign ROI reporting pulls data back from Salesforce Opportunities so we can see what is working and what isn't. As a result we have been able to marginally increase our spend and assess the value that each additional dollar of spend brings.
  • Google Adwords connector is great! Helps us with bid management for our paid ads.

Cons

  • Text messaging capabilities.
  • Landing page and email builder have a bit of a learning curve.
  • Increase conversions among prospects with little to no effort from our sales team until they are sales ready!
  • Increased cross sells among existing customer base.
HubSpot: Pardot wins (by a huger margin) on both product and customer service.

Eloqua/Marketo/Silverpop - have used all three of these. They are solid solutions but integration with Salesforce is not as tight or reliable. In addition I found clients have a longer time to implement and time to value of the solution. The user interface and setup of Pardot is more intuitive.
100,000 to 250,000
B2B
Pardot is well suited in B2B environments, but also great for B2C and we have many clients that use it in that scenario, or a blended B2B-B2C environment as well. It works well across industry verticals. It is great for small businesses to enterprise level. It is definitely an enterprise class solution with capabilities, but is also affordable for small businesses. If you are considering HubSpot or a similar solution I would highly recommend using Pardot instead. You will save yourself so many headaches.

Salesforce Marketing Cloud Feature Ratings

9.8
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10

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