Item: Salesforce Marketing Cloud
Rating: 9
Author: Karen Yetter

Overall Satisfaction with Pardot

Use Cases and Deployment Scope

We use Pardot Marketing Automation in the marketing department. We have it integrated with our SugarCRM which gives our sales team access to insight into activities.

Pros and Cons

Pros

Good integration with other tools - such as WebEx, Wistia, CRMs, etc.
Ability to set up some powerful rules for automation - such as adding someone to a list if they click on a link, or segmenting lists based on tags.
Reasonable price for a good product.

Cons

The social piece needs to be expanded a bit. They have just recently added in the ability to post to LinkedIn Company pages. But they still need to add in Google+.
The reporting section is limited. They could expand it with the ability to build your own custom reports, similar to what ExactTarget has.

Return on Investment

Quicker response to leads.
Boosted efficiency for the marketing team as things get automated.
Better reach to prospects through drip campaigns, etc.

After reviewing all three products, we felt that Pardot offered the most robust product for the price. We have been extremely pleased with our choice. And the customer service and account management has been terrific.

Number of Contacts (List Size)

10,000 to 25,000

Using Salesforce Marketing Cloud for B2C or B2B marketing

B2B

Likelihood to Recommend

I think it needs to have a person who has some experience with marketing tools to effectively use it. Pardot Marketing Automation may not be well suited for extremely small companies unless that company has brought someone in with a lot of previous experience.

Using Pardot

Likelihood to Renew

We are very satisfied with Pardot Marketing Automation. It does exactly what we expected and more.

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