Pursue Prospects with Pardot
Updated August 17, 2015

Pursue Prospects with Pardot

Karen Yetter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Pardot

We use Pardot Marketing Automation in the marketing department. We have it integrated with our SugarCRM which gives our sales team access to insight into activities.
  • Good integration with other tools - such as WebEx, Wistia, CRMs, etc.
  • Ability to set up some powerful rules for automation - such as adding someone to a list if they click on a link, or segmenting lists based on tags.
  • Reasonable price for a good product.
  • The social piece needs to be expanded a bit. They have just recently added in the ability to post to LinkedIn Company pages. But they still need to add in Google+.
  • The reporting section is limited. They could expand it with the ability to build your own custom reports, similar to what ExactTarget has.
  • Quicker response to leads.
  • Boosted efficiency for the marketing team as things get automated.
  • Better reach to prospects through drip campaigns, etc.
  • Hubspot,Act-On
After reviewing all three products, we felt that Pardot offered the most robust product for the price. We have been extremely pleased with our choice. And the customer service and account management has been terrific.
I think it needs to have a person who has some experience with marketing tools to effectively use it. Pardot Marketing Automation may not be well suited for extremely small companies unless that company has brought someone in with a lot of previous experience.

Using Pardot

We are very satisfied with Pardot Marketing Automation. It does exactly what we expected and more.