Qualtrics gets my stamp of approval...
November 14, 2017
Qualtrics gets my stamp of approval...
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Research Suite
Overall Satisfaction with Qualtrics
Qualtrics is currently being used by a client of mine to conduct two research communities. One consisting of existing clients, the other a competitive community of non-clients. The client uses it across the research department and the goal is to quickly take a pulse on user expectations and reactions. It's been successfully utilized for both discovery, concept testing, and product refinement.
- Survey tool is incredible - there really isn't anything else as sophisticated on the market.
- Speed of generating surveys is amazing, it's definitely built by someone that cares about user experience design.
- Flexibility and complexity of surveys are brilliant.
- Target audience point redemption process isn't an ideal experience for the user. They should be allowed to redeem rewards at their discretion - save 100 points and get $50. Not push a $10 reward every so often, which they then have to find in their email?!?!
- Target audience point redemption process isn't business savvy. We experience a ~15-30% burn rate, meaning not all points awarded get redeemed. Community members lose interest and don't redeem, that's a big financial saving for our client. If we adopted the manual redemption push then our client would have lost that saving.
- We are trying to interface with Tango to provide a more sophisticated reward redemption offering, it's been an uphill battle. We needed a dedicated IT person to help us from spinning our wheels from Day 1. We finally received someone, but it should have been done from day 1.
- Qualtrics is able to cut our community spending in half - this solution literally costs half of another vendor we were using.
I didn't select Qualtrics, it was a tool that was selected by the client. Survey generation and complexity is amazing.
One other area that I'd like to see improved is the report generation area.
-want to be able to see completes at a glance - not people that take a survey and get disqualified, but the number of people that successfully complete the survey
-life would be a lot easier if we could cross-tab two different survey responses
One other area that I'd like to see improved is the report generation area.
-want to be able to see completes at a glance - not people that take a survey and get disqualified, but the number of people that successfully complete the survey
-life would be a lot easier if we could cross-tab two different survey responses