Item: Wrike
Rating: 10
Author: Caitlin Jascewsky

Overall Satisfaction with Wrike

Use Cases and Deployment Scope

We use Wrike to manage our marketing team's tasking, plan our content calendar, and edit creative. It is great because we can invite collaborative users to review pieces as needed without them needing to be full system users.

Pros and Cons

Pros

Supports a virtual team during COVID-19.
Facilitates a collaborative editing process when designing creative pieces.
Manages an organized approval workflow.
Visually demonstrates workloads and task priorities.

Cons

I wish it was a bit faster when downloading large files for editing.

Most Important Features

Proofing Marketing Content
Revision Management
Calendar View of Tasks
Approval Workflow

Return on Investment

Team efficiency.

Alternatives Considered

CoSchedule

Wrike integrated editing as well, which is why we chose Wrike.

Key Insights

Do you think Wrike delivers good value for the price?

Yes

Are you happy with Wrike's feature set?

Yes

Did Wrike live up to sales and marketing promises?

Yes

Did implementation of Wrike go as expected?

Yes

Would you buy Wrike again?

Yes

Other Software Used

Sugar Sell (SugarCRM), HubSpot Marketing Hub

Likelihood to Recommend

Wrike has been a lifesaver during the pandemic. It was excellent while we worked in our office, but since shifting to work from home temporarily, it has been foundational. Also, the comparative view for side-by-side editing is a great new addition!

Wrike Feature Ratings

Wrike Implementation

Implementation Rating

Ensure you schedule time with your dedicated resource in addition to reviewing their training materials to maximize success.

Implementation Details / Implementation Partner

Implemented in-house

Implementation Phases

Change Management Lessons

Change management was a small part of the implementation and was well-handled - That a digital platform is something we should have adopted years ago. It saved us during the pandemic. I was resistant saying our excel did the trick, but realized I have more time to focus on planning and execution with this tool.

Implementation Issues

Our resource wasn't as hands on as I would have liked until I requested more help.
Lots of terminology and layers of organization, which is beneficial, just a learning curve.
Minimize the cut over time of running two calendars is good advice.

Reviewing Marketing Materials
Managing Daily Tasks
Scheduling Our Marketing Calendar

Innovative Uses

Reporting on Performance

Future Planned Uses

I would like other departments to use for task management.

Likelihood to Renew

It is exactly what we need.

Evaluating Wrike and Competitors

Products Replaced

Key Differentiators

Price
Product Features
Product Usability

We wanted an all-in-one solution for task management, calendars, and proofing.

Evaluation Lessons Learned

I wouldnt change the process. We are very happy with our selection.

Wrike Support

Support Rating

Support has been used sparingly but they are always helpful and responsive.

Wrike Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Problems get solved No escalation required Immediate help available Support understands my problem Quick Initial Response	None

Using Wrike

Usability

Wrike is very user-friendly and the team was great for onboarding as well.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using	None