Coginiti (formerly Aginity)

Aginity is a leading customer intelligence company combining experience in big data, big math and marketing sciences to build and deploy customer analytic solutions that enable customer intimacy at scale. We help our clients build meaningful relationships with their customers and take profitable action based on deep customer insight. Aginity’s solutions are generally constructed on MPP (massively parallel processing) platforms, allowing rapid data manipulation and calculation. Our proprietary data model collates all aspects of customer data into a single view enabling a team of expert analytical professionals and consultants to blend strategy, advanced analytics, technology integration, and marketing effectiveness to achieve a single mission: enable superior customer understanding and anticipation of customer needs through advanced data management and analytic tools and techniques. Aginity’s flagship offering is the Customer Intelligence Appliance (CIA), an integrated set of adaptable software, hardware and embedded analytics that create a multi-channel view of customers – deployed in a matter of weeks. This holistic customer view, integrated with embedded, client-customized models, produces customer insights that directly connect into operational systems, making our clients’ interactions more real-time, relevant and personalized. The Aginity CIA is a leading edge solution built on the IBM Netezza Analytic Appliance platform.