Feng Gui

Feng-GUI, a pioneer in measuring visual effectiveness offer designers, advertisers and creatives, a pre-testing and copy-testing tool that predicts performance of an image and video, by analyzing levels of attention, brand effectiveness and placement. Feng-GUI simulates human vision and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at. Our mission statement is: "Create Technologies and Services that empower designers and advertisers to effectively analyze Attention and Attraction in visuals." Feng-GUI attention service have served over 3.5 million images for over 1,500 customers and 30,000 professionals.