360 Campaigner vs. Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.

Incentivized

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.

Incentivized

• 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
• 360 Campaigner supports email marketing and delivery tracking.
• Mobile optimization is another marketing solution.

Incentivized

• Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
• We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
• Customization is great. You can really make all your emails look exactly like they're pictured in your head.

• No mobile application for 360 Campaigner.
• Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
• Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.

Incentivized

• Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
• Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
• Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.

Incentivized

I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.

Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.

Incentivized

Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.

Incentivized

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.

Incentivized

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.

Incentivized

• Email marketing brings more clients on board, making us have huge sales.
• Lead management increases the customer loyalty and the brand reputation.
• The sales volume exceeds the cost of installing 360 Campaigner.

Incentivized

• We are able to sell Campaigner as a premium feature
• The plans can be a bit pricey
• We do cover cost by using their flexible "bucket" model.

Incentivized