ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$180
per year (single user)
iContact
Score 6.8 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Turbify
Score 6.6 out of 10
N/A
Turbify, formerly Yahoo Small Business, and now an Infinite Computer Solutions brand, is a website hosting solution for small businesses and retailers, supporting business email, basic or managed web hosting, a well as Wordpress and "Business Maker" web services.
We have used all of the above platforms previously over the past decade, migrating from Constant Contact to iContact, then to Emma and finally GreenRope before migrating to ActiveCampaign, where we have stayed for the past 4 years. All of the previous email platforms had some …
For the price, ActiveCampaign is streets ahead. I probably use about 60% of the platform's functionality with a further 20% that I could benefit from using and intend to explore in the next 12 months. This compares to only about 25% usage with some other platforms or having to …
ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers.
However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They …
In my opinion, Mailchimp is the top contender to iContact and really gives them a run for their money. Mailchimp offers users more features, and costs less. Of course, they both have their advantages and disadvantages. Overall, it is a tough decision to make between the two, …
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
I would tell a colleague to stay clear of Yahoo Web Hosting/Yahoo Small Business. Our business has been with Yahoo due to the fact that there was nothing else around at the time of our signing up with them. Since then there are much better alternatives as the fact that Yahoo has virtually no third party support really hurts it, and the fact that it is so barebones and hard to customize and work in the back end makes it so that you have to find one of the few expensive developers that specialize in Yahoo. This is another huge hurdle if you plan to build a good website.
Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
Super easy to use email creation that is aesthetically pleasing and user friendly
Easy email sequences and user classification from a large range of opt in trigger options
Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
Yahoo Web Hosting is at the very least customizable but everything beyond just running a simple store requires custom work that you will have to pay an expensive developer to fix for you.
Yahoo Web Hosting is a complete mess in terms of branding and policies. In the span of our last year with them, they went from Yahoo to Yahoo small business to Aabaco and then back to Yahoo and each time were assigned a different account manager.
Abysmal customer service, every time we had to open a ticket we had a customer service agent in India that could not fix our issue and we were eventually assigned an account manager after numerous complaints.
Barely any apps or app eco system on Yahoo.
Frequent down times caused by Yahoo Web Hosting cost our business lots of lost revenue.
So antiquated and backwards, they were one of the last companies that I know of to switch over to https, we reached out to them several times to switch our website to https and it took an agonizing amount of time for Yahoo to implement it for all their customers.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
The customer support for Yahoo Web hosting is a complete disaster. Every call is transferred to a technical support department that is in India which usually isn't an issue as that is the norm for a lot of businesses, however, this technical support team in Yahoo does not know how to diagnose issues or offer support. Every issue we had some, some critical like why is our website down were met with clueless customer support agents that would get back to us in 48 hours minimum. Eventually, we were given an account manager that actually did his best and was able to get to the right people at times for critical issues but it still was a complete hassle and waste of time every time we had any issue with Yahoo Web hosting.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
After we departed Yahoo Web hosting we found out that there are numerous much better web hosting platforms, the main we focused on were Shopify, GoDaddy, BigCommerce, and WordPress. Between either is a much better alternative than Yahoo Web hosting as they all have much better third party support, more familiarity in the platforms which means more developers that are familiar with the platforms. Above all else, all three of these companies have stood the test of time and haven't rebranded themselves into different company names like Yahoo did with Aabaco and back and are much better for any small business.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Yahoo Web Hosting impacted our business in a very negative way with all the time we wasted and revenue we lost.
Our biggest loss of revenue was deciding to stay longer than we had to with Yahoo Web Hosting as the cost of moving to another platform was high but we had no choice.
Yahoo Web Hosting constantly interfered with our workflow with its lack of third party support and poor customer service and constant downtimes.
For instance when we wanted to find an inventory system for our business virtually NO ONE supported Yahoo.
