What users are saying about

ActiveCampaign

Top Rated
59 Ratings

iContact

66 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

iContact

66 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

iContact

Its great for people just getting started with email. The builder and templates make it easy to ensure emails look great and are optimized. The coaching and assistance provided by the iContact team is unparalleled. If you need someone to help you understand email better, or take your messages to the next level, this team can do it. They even review your current messaging and provide guidance on how to improve everything from design to the subject lines.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
iContact
8.5
WYSIWYG email editor
ActiveCampaign
7.7
iContact
8.0
Dynamic content
ActiveCampaign
7.4
iContact
8.5
Ability to test dynamic content
ActiveCampaign
7.5
iContact
7.7
Landing pages
ActiveCampaign
6.7
iContact
8.0
A/B testing
ActiveCampaign
7.2
iContact
9.7
Mobile optimization
ActiveCampaign
7.7
iContact
9.4
Email deliverability
ActiveCampaign
8.3
iContact
9.4
List management
ActiveCampaign
8.1
iContact
8.8
Triggered drip sequences
ActiveCampaign
9.3
iContact
7.3

Reporting & Analytics

ActiveCampaign
7.0
iContact
9.3
Dashboards
ActiveCampaign
7.1
iContact
8.8
Standard reports
ActiveCampaign
7.3
iContact
9.0
Custom reports
ActiveCampaign
6.7
iContact
10.0

Pros

  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
Viktor Nagornyy profile photo
  • Easy to use UI makes building your emails a breeze!
  • The list import and building process is click and go.
  • The Spam check is one of the simple and most accurate that I have ever used.
  • If you are like me and prefer to build your own HTML and self-host then iContact is the best here. Nothing strange happens to the code when you import; click and go!
David A Taylor profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • I would really like a way to put captions under any image at any time. Sometimes they work, sometimes they don't.
  • All of my previous e-newsletters do not show under the Messages tab. They do show up under "Email-Re-use." It may be that I am reusing my previous message each time to keep the template in order.
  • A separate archive folder would be handy, a la Constant Contact.
Kevin Fritz profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
iContact3.4
Based on 19 answers
I have moved to a new company, where until now there has been no electronic use of company communication in the form of direct email campaigns. I have been promoting iContact as a viable and valuable tool, and I hope that we will soon be implementing it here as well.
Sage Bronzino profile photo

Usability

No score
No answers yet
No answers on this topic
iContact8.0
Based on 6 answers
Very user friendly.
Nicholas Blumenberg profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
iContact9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff profile photo

Support

No score
No answers yet
No answers on this topic
iContact9.0
Based on 8 answers
Every question has been answered fully and promptly.
Nicholas Blumenberg profile photo

Implementation

No score
No answers yet
No answers on this topic
iContact8.5
Based on 2 answers
The program was implemented before I began with the company, but the renewal process was rather simple.
Zeenath Haniff profile photo

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Malarie Knox profile photo

Scalability

No score
No answers yet
No answers on this topic
iContact7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff profile photo

Return on Investment

  • ActiveCampaign couldn't be mapped to any specific ROI partially due to the clunky reporting interface. We couldn't backtrack into any specific objectives like purchase decisions or course signups because it was too difficult to map those website actions to the specific campaigns.
  • The biggest value AC delivered was in terms of time saved creating specific drip campaigns. Cloning funnels, making edits, adding new branches was fast and easy and allowed us to iterate and move on to other things.
J.P. VanderLinden profile photo
  • iContact had a positive impact on the company. We were able to communicate to a wide audience with greater efficiency, saving time and money.
  • The professional look and feel of the iContact messages we created supported our brand, and lead to increased presence and trust among our client base.
  • For the rare people who chose to opt out, the ease by which they could do so and our ability to remove them from our master contact list quickly meant we were able to manage our master list with a quicker and more effective level of responsiveness.
Sage Bronzino profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

iContact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details