What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

iContact

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75 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

iContact

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75 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Patrick Stephens profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
iContact
7.6
WYSIWYG email editor
ActiveCampaign
7.7
iContact
7.1
Dynamic content
ActiveCampaign
7.3
iContact
7.4
Ability to test dynamic content
ActiveCampaign
7.4
iContact
6.7
Landing pages
ActiveCampaign
6.7
iContact
7.0
A/B testing
ActiveCampaign
7.1
iContact
7.5
Mobile optimization
ActiveCampaign
7.7
iContact
8.7
Email deliverability
ActiveCampaign
8.3
iContact
8.9
List management
ActiveCampaign
8.1
iContact
7.9
Triggered drip sequences
ActiveCampaign
9.3
iContact
6.9

Reporting & Analytics

ActiveCampaign
7.0
iContact
7.9
Dashboards
ActiveCampaign
7.0
iContact
7.6
Standard reports
ActiveCampaign
7.2
iContact
8.1
Custom reports
ActiveCampaign
6.8
iContact
8.1

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Kirsten Rodriguez profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • Copying and pasting text can only be done using keyboard functions. The right-click drop-down menu exists but does not work, rendering the menu useless.
  • Readjusting the size of boxes isn't easy and requires manipulating the program to get exactly the right look, which takes up an unnecessary amount of time.
  • Lack of space for image storage reduces efficiency.
Zeenath Haniff profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
iContact3.4
Based on 19 answers
iContact is great for bloggers, events, and micro businesses, but if you are a small business that will be using email marketing extensively, you may want to consider other ESPs.
Malarie Knox profile photo

Usability

No score
No answers yet
No answers on this topic
iContact8.0
Based on 6 answers
Certain aspects could be easier or allow for more creativity when building a message. iContact tries to make it too easy for those who are unable to build their own messages from scratch or customize using more advanced HTML coding.
Zeenath Haniff profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
iContact9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff profile photo

Support

No score
No answers yet
No answers on this topic
iContact9.5
Based on 9 answers
The customer support at iContact is probably the best thing about the entire program. Even if the program were difficult to use, the support staff helps guide the user with clear and precise answers, and the representatives do not rush users who have questions. In fact, representatives continue asking if the user needs help until all questions are thoroughly answered.
Zeenath Haniff profile photo

Implementation

No score
No answers yet
No answers on this topic
iContact8.5
Based on 2 answers
The program was implemented before I began with the company, but the renewal process was rather simple.
Zeenath Haniff profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
We previously used another product, Vertical Response, but ultimately chose iContact because we felt the newsletter editor was more easily adaptable (from a brand perspective we were able to customize the template to fit our brand). Additionally, from a pricing standpoint, iContact was relatively inexpensive and has the products, such as iContact Pro, that we can one day grow into.
Richard Angeloni profile photo

Scalability

No score
No answers yet
No answers on this topic
iContact7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff profile photo

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • A big positive has been the fact that various departments that send communications to our primary audience are now using branded templates.
  • Using iContact also has helped us, and other departments, better manage email lists.
  • We are able to track open rates, change subject lines to increase open rates, and improve our communications to our audiences.
Richard Angeloni profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

iContact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details