AdClarity vs. Comscore Media Metrix Multi-Platform

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers

Incentivized

• Get ideas for new placements
• See creatives of my competitors
• Find new verticals to advertise in
• Completely SAAS

• Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
• The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
• Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Incentivized

• Paid keywords information
• SEO analysis
• Social media analysis

Incentivized

• Overall platform interface.
• Faster reporting.
• More partners need to be added for analysis.

Incentivized

Because it solves all the problems I needed and hardly has any problems.

Very similar product, they have the same purposes and also same features, only difference could be the costs.

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.

Incentivized

• I was able to get more suitable, better converting traffic sources.

• It has allows for us to streamline our partner mix.
• Provides us with easy reporting for clients.
• Gives us one planning tool.

Incentivized