Adobe Customer Journey Analytics vs. Oracle Moat Measurement

It is a good tool to check on the customer journey. Involving them directly and provision of support. Secondly, it is an analytical tool that will manage all your complex data help in analytics, and create very friendly reports. The user interface is friendly but the features are not that easy to comprehend.

Incentivized

Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.

Incentivized

• Data extraction is done accurately and too fast.
• Reporting and creation of different segments to solve that.
• Allowing support in different dashboards is also an added advantage.

Incentivized

• Breaks down how well each creative has done in a campaign.
• Allows us to see the progress of a campaign through its time live.
• Can easily be organized to pull the data you're looking for.
• Can export into an excel doc to then dig deeper and format and look at data outside of Moat.

Incentivized

• Just a bit complex to comprehend.

Incentivized

• I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
• You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
• Video and display are in separate interfaces so you have to export separately and then consolidate into one report.

Incentivized

Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.

Incentivized

• Making complex data solutions manageable.
• The solution to email traffic.
• Linking data with different sources has been made easier.

Incentivized

• It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
• Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
• Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.

Incentivized