TrustRadius

Adobe Customer Journey Analytics vs. Resonate

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics
Score 8.5 out of 10
N/A
Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.N/A
Resonate
Score 10.0 out of 10
N/A
Resonate in Reston, Virginia offers their data driven marketing analytics platform, emphasizing consumer trends and insights as a source of guidance (which the platform helps you to surface) for marketing campaigns.N/A
Pricing
Adobe Customer Journey AnalyticsResonate
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Customer Journey AnalyticsResonate
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Customer Journey AnalyticsResonate
Top Pros

No answers on this topic

Top Cons

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User Ratings
Adobe Customer Journey AnalyticsResonate
Likelihood to Recommend
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Adobe Customer Journey AnalyticsResonate
Likelihood to Recommend
Adobe
It is a good tool to check on the customer journey. Involving them directly and provision of support. Secondly, it is an analytical tool that will manage all your complex data help in analytics, and create very friendly reports. The user interface is friendly but the features are not that easy to comprehend.
Pramit Sharma | TrustRadius Reviewer
Pramit Sharma
Team Manager
Read full review
Resonate
If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency. Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments
WN
Walker Neill
Associate Account Lead
Read full review
Pros
Adobe
  • Data extraction is done accurately and too fast.
  • Reporting and creation of different segments to solve that.
  • Allowing support in different dashboards is also an added advantage.
Pramit Sharma | TrustRadius Reviewer
Pramit Sharma
Team Manager
Read full review
Resonate
  • Support - the support team at Resonate is incredible
  • Resonate is constantly making updates and communicating these updates to our agency
  • Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws
WN
Walker Neill
Associate Account Lead
Read full review
Cons
Adobe
  • Just a bit complex to comprehend.
Pramit Sharma | TrustRadius Reviewer
Pramit Sharma
Team Manager
Read full review
Resonate
  • The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
  • No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!
WN
Walker Neill
Associate Account Lead
Read full review
Return on Investment
Adobe
  • Making complex data solutions manageable.
  • The solution to email traffic.
  • Linking data with different sources has been made easier.
Pramit Sharma | TrustRadius Reviewer
Pramit Sharma
Team Manager
Read full review
Resonate
  • Allows us to make better informed decisions with who we target
  • Ability to create an additional avenue for profit through Resonate's services
  • Use in new business pitches to get an understanding of who the potential client's audience is without any first party data
WN
Walker Neill
Associate Account Lead
Read full review
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