What users are saying about

AdStage

5 Ratings

Simpli.fi

4 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Simpli.fi

4 Ratings
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Simpli.fi

Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.
Jared Frank profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Simpli.fi
6.7
Data Transfer
AdStage
9.0
Simpli.fi
5.4
DSP integration
AdStage
9.0
Simpli.fi
8.0

Ad Campaigns

AdStage
7.8
Simpli.fi
Ad campaign creation
AdStage
8.0
Simpli.fi
Ad deployment
AdStage
8.0
Simpli.fi
Display advertising
AdStage
7.0
Simpli.fi
Ad display and retargeting segmentation
AdStage
7.0
Simpli.fi
Sequence targeting
AdStage
9.0
Simpli.fi

Ad Reporting & Analytics

AdStage
7.8
Simpli.fi
Ad dashboards
AdStage
9.0
Simpli.fi
Ad performance reports
AdStage
9.0
Simpli.fi
Ad conversion tracking
AdStage
9.0
Simpli.fi
Ad attribution reporting
AdStage
6.0
Simpli.fi
Cross-channel ad management
AdStage
8.0
Simpli.fi
Ad forecasting and optimization
AdStage
6.0
Simpli.fi

Data Collection

AdStage
Simpli.fi
7.8
Collection of first-party data
AdStage
Simpli.fi
7.5
Collection of third-party data
AdStage
Simpli.fi
8.0
Access to Third-party Data Providers
AdStage
Simpli.fi
8.0

Data Classification

AdStage
Simpli.fi
7.5
Audience taxonomy
AdStage
Simpli.fi
7.5
Tag Management
AdStage
Simpli.fi
8.5
Data Analysis Dashboard
AdStage
Simpli.fi
6.5

DMP Analytics

AdStage
Simpli.fi
7.8
Campaign Analytics
AdStage
Simpli.fi
8.1
Audience Analytics
AdStage
Simpli.fi
7.5

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
  • When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.
Jared Frank profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Simpli.fi's programmatic ad tools cater very well to SMBs. We chose Simpli.fi due to the ease of use, low minimum spending requirements, along with advancements in data management, including the use of unstructured data. Furthermore, their development of granular level geo-fencing tools have given them the edge over many competitors.
Jared Frank profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
Jared Frank profile photo

Screenshots

AdStage
Simpli.fi

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Simpli.fi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details