Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Conductor
Score 9.3 out of 10
N/A
Conductor is an enterprise AEO platform that provides unified AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor states its current customers include global brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.
N/A
Moz Pro
Score 7.8 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz…
$99
per month
Pricing
Ahrefs
Conductor
Moz Pro
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
No answers on this topic
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
Ahrefs
Conductor
Moz Pro
Free Trial
No
Yes
Yes
Free/Freemium Version
Yes
No
No
Premium Consulting/Integration Services
No
Yes
No
Entry-level Setup Fee
No setup fee
Optional
No setup fee
Additional Details
—
—
Discount available for annual billing.
More Pricing Information
Community Pulse
Ahrefs
Conductor
Moz Pro
Considered Multiple Products
Ahrefs
Verified User
Partner
Chose Ahrefs
It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS …
In my opinion, Ahrefs is the best backlink tool out there. Moz and SEMRush are also great tools for SEO, but if you strictly want to research your own backlinks and see what your competitors have in terms of backlinks, Ahrefs is the best way to do that. It's an easy platform to …
It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords.
The link section of the tool is also very useful. Ahrefs is able to clean up the …
At the time, Ahrefs had the most robust link index. Majesitc was a close second, and Moz lagged far behind. Since then, Moz promoted a major update and expansion of their link index, and it now bears further research to determine which product would be better for our …
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.
Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated …
Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to Semrush. I wouldn't say that it's worse than Semrush as each is focused on …
I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This …
Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters. Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs.
Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing
Chose Ahrefs
Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for …
The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google.
Moz's backlink, at least a few years ago, PALED in comparison. It was very unthorough and lacking in many backlinks that Aherfs Site Explorer would pull up. Aherfs Site Explorer would pull up way more. It also has way more info than Moz backlink tool did a few years ago - …
I feel like Ahrefs Site Explorer is the best in class for this type of tool. Moz has made great strides recently with their keyword research and backlink tool. It's come a long way, but I still feel Ahrefs Site Explorer is better at looking at sites, giving actionable insights, …
You can dip deeper with Ahrefs Site Explorer's data. It is great for crawling websites, doing website audits too. For deep analysis and research, Ahrefs is a step ahead of its competitors. Ahrefs has many tools like site & keyword explorer, content explorer, rank tracker, site …
As stated previously, Ahrefa Site Explorer is the best to have an array of tools in your pocket when researching websites and practicing SEO. I would recommend using multiple tools intermittently to cover a variety of searches related to your project. Some platforms may be …
I've used Moz in the past, and while it's simpler and easier to use for an unseasoned SEO person, it's also not as powerful as Ahrefs. If you already had a good idea of what you're doing, you're going to find that Ahrefs is much more useful than Moz. Moz is somewhat more …
Ahrefs is the best tool I've used for link building reporting; however, other tools are better suited for things like keyword position tracking, keyword research, etc.
Having used most of the industry's SEO suites, I chose Ahrefs because of its crawl depth and massive suite of tools. Most of the other suites have similar tools, but Ahrefs beats them in both accuracy and speed. These things are important for any SEO professional who …
It is the best tool available on the internet according to me. It has got some great tools and features which other tools and services does not have. It is more accurate as compared to others. It tell all the things for on-page seo and off-page seo about the competitor's website.
I like these other softwares too. If you work in an agency you will likely have uses for many different platforms. I do like the way that ahrefs indexes and tracks links more than anything else I have used though. I think it is very effective with competitive research as well.
Ahrefs is the oldest of the tools and its index is gigantic in comparison. It also distinguishes between live and historical links which is important for determening the current value of a website.
Some of the main tools we have evaluated in addition and/or in lieu of Conductor include Semrush, for its keyword and content features, Ahrefs for its backlinking features, and ContentKing for its content performance and insight features. [I believe] using tools like Ahrefs …
I've used BrightEdge, Ahrefs, Semrush, Siteimprove, and a few others I can't think of the name right now. We didn't move from one to the other, this was always the tool I have used with this company.
I have used many SEO campaign platforms like Conductor. Conductor UX leads to a good SEO workflow for me. I don't really even understand why. I have used Semrush a lot, Ahrefs an awful lot, and BrightEdge a little, and I love doing SEO analysis in Conductor and spend way more …
Verified User
Manager
Chose Conductor
Our company has only used Conductor for the past 2 years.
Our entire team tested the above and some others I can't recall at this time. They all had their pros and cons. We preferred to go with Conductor because of its ease of use, ease of deployment, and lowered costs.
I have been in SEO for over a decade, and in that time, I have used just about every tool on the market. Conductor is the tool we get the most useful insights from in the easiest way. The support and help we get from the Conductor team are one of the main reasons we ignore the …
We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large …
We moved to Conductor because the functionality matched what we were looking for. Price was not as much of a factor, thankfully, because Conductor is expensive.
We used Moz to introduce SEO to the organization. Once we had executive buy-in, the natural next step was to move to an advanced enterprise platform. Conductor offers an easier interface and more options in terms of competitor analysis, reporting, support, research, content …
We switched from BrightEdge mainly due to my recommendation based on my past experience with Conductor. The main reason was the advancements in technology that Conductor had demonstrated during our initial conversations. We were certain that the tool simply had more to offer …
We switched to Conductor for several reasons: Explorer is a feature that other tools do not have. It is very helpful to be able to see how your website is working as a whole vs. just the keywords you are tracking. Content research was something that was missing from our …
Conductor gives the ability to view thousands of keywords across multiple pages. SEMRush does not allow you to categorize keywords or competitors - it is very basic tracking. When you are tracking hundreds of pages, you need a platform that will show you details of performance …
We did not switch from any platforms to Conductor. Instead, we eliminated the need to use multiple platforms since each tool had its own specialty, but we did not find one that was a combination of all the tools we needed. We still continue to use Bing Webmasters since Bing is …
We were looking for an SEO tool that could support us across all our 38 markets we operate in. Based on that requirement most tools already dropped off, except for BrightEdge and Searchmetrics. Searchmetrics and Conductor both provided insights for SEO and SEA, so therefore it …
I have used a lot of search platforms I just add a quick selection of a few. Although Conductor has replaced most of the tools I have used in the past quite adequately (Conductor is on par with Majestic in most respects), I do occasionally use Ahrefs (mainly for backlink …
We found Conductor to be a more user-friendly tool than BrightEdge with a more comprehensive platform. In comparison to Moz, there are many more robust options. Conductor is more expensive, but I feel like you get what you pay for.
We previously used Moz. It was a good initial tool (and a much lower price point) - but doesn't automate the same way that Conductor does and requires a lot of manual work to get to similar answers. I do prefer Moz's backlinking tool - as Conductor only provides minor …
We still use Ahrefs periodically to fill in any gaps that Moz's data might have, or to see that data from a different angle. We always come back to Moz because they have a larger suite of tools in a single package. They provide the best value for the price. And because of the …
I prefer Ahrefs Site Explorer to Moz's Open Site Explorer. It has much more data on current and historical backlinks, as well as useful charts. The UI is easy to navigate and there are options for exporting the data, which I find useful as well.
Moz is an all-in-one SEO tool, just like Ahrefs, Serpstat or SE Ranking, which I've used. I'd say that it needs a better/more uniform UI to compete with Ahrefs and Serpstat, but it does a lot better than SE Ranking, which in my opinion is the weakest of them all. What I would …
MOZ is a great beginner tool but there are more advanced tools out there like Ahrefs that allow you to do even more and have live crawl indexes for making decisions in almost real time. When you compare the crawl depth of other tools to MOZ, you can see where MOZ is lagging …
I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two …
Moz is simple to use. It lacks the depth in backlinks database compared to Ahrefs, and Ahrefs perhaps does a little better in automatically figuring what keywords you rank for compared to MoZ. But overall Moz has some other strengths that make it an all-round package. It is …
The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket.
Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference …
Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in …
Moz Pro and Ahrefs each have their own strengths, and we use both. There is a lot of overlap between the two, but I find that there are certain things that each does better. For keyword research, backlink analysis, and site crawls, we generally gravitate toward Moz Pro because …
A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price.
Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a …
I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it …
Moz had all the features that I was looking for to help us scale our in-house SEO and content marketing strategy. We had previously reviewed several other vendors but the price point and the features offered did not match up to our needs. The ease of use and the time to …
Moz was fair priced and though it didn't have as much functionality as some of the others, it served our purpose and was easy to get up and running with it. We didn't look too much into other vendors as this wasn't a decision that was crucial and we found Moz pretty easily.
Moz is a good alternative but my current team leverages a variety of tools in order to support our external and internal customers. Moz has benefits for certain uses--it's strengths are easy, intuitive control systems, well rounded reporting functionality and decent backlink …
Verified User
Manager
Chose Moz Pro
I consider Moz the most accurate service in terms of rankings, links, and authority metrics. More often than not, Moz's information reflects what we see on the search engines while other products have a much larger margin of error.
My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more …
We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools. SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has …
Features
Ahrefs
Conductor
Moz Pro
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
8.1
72 Ratings
6% above category average
Conductor
8.7
282 Ratings
13% above category average
Moz Pro
7.3
41 Ratings
5% below category average
Keyword analysis
9.769 Ratings
9.5267 Ratings
8.141 Ratings
Backlink management
9.270 Ratings
8.394 Ratings
7.036 Ratings
SERP ranking tracking
8.768 Ratings
8.9252 Ratings
7.141 Ratings
Page grader
6.862 Ratings
9.3133 Ratings
8.140 Ratings
Competitive analysis
9.270 Ratings
8.1268 Ratings
8.040 Ratings
Site audit / diagnostics
7.465 Ratings
9.7253 Ratings
7.139 Ratings
Site recommendations
7.061 Ratings
7.7265 Ratings
7.037 Ratings
Task management
7.033 Ratings
8.1102 Ratings
6.022 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
6.7
63 Ratings
12% below category average
Conductor
8.8
249 Ratings
16% above category average
Moz Pro
5.9
32 Ratings
24% below category average
Local SEO
7.051 Ratings
9.0200 Ratings
5.327 Ratings
Social SEO
6.048 Ratings
7.935 Ratings
5.323 Ratings
Mobile SEO
6.047 Ratings
9.8217 Ratings
6.225 Ratings
Global SEO
7.657 Ratings
8.4210 Ratings
6.827 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
Conductor is a great tool to use when we're planning and optimizing content around specific trends. It also helps us track our on-going performance as well, which is great to help us improve. Conductor is less ideal for content that has a quick turnaround time or pieces where SEO isn't a priority, also if you're looking to manage content publishing directly. It's more useful when it comes to strategy and optimization for in-depth pieces.
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
It provides us the detailed keyword research with volume, CPC, and other information.
When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
A content guidance tool that is unmatched by any other product available in the market.
Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
The Conductor support team is excellent, especially our Customer Success manager. Our monthly calls to review our wins, losses, and key takeaways for the next steps are incredibly helpful, and Conductor's platform provides not only an organic search tool for our company but also a learning resource via our Customer Success calls.
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large enterprises
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
All this extra traffic, gave us more leads, therefore more sales!
Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.