Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$127
per month
Moz Pro
Score7.9 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz…
$99
per month
Semrush
Score8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can…
Senior SEO Content Manager in Marketing at Rover (Consumer Services, 201-500 employees)
Chose Ahrefs
The User Interface and usability of the tool makes it very pleasant experience to use on a regular basis. Keyword research and topical clustering on the fly is really easy with SERP overviews and competitor keywords/traffic insights. Semrush is a little less user friendly and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Ahrefs
It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Ahrefs
In my experience, Ahrefs and Semrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over Semrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Strategist in Marketing at Power Digital Marketing (Marketing & Advertising, 201-500 employees)
Chose Ahrefs
Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to Semrush. I wouldn't say that it's worse than Semrush as each is focused on …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Online marketing in Marketing at Monkey Vision (Marketing & Advertising, 1-10 employees)
Chose Ahrefs
Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Co-Founder in Marketing at Kingston Creative (Marketing and Advertising, 1-10 employees)
Chose Ahrefs
Semrush and BuzzSumo are also good tools. Semrush is hardcore and technical; if you outgrew Ahrefs as an SEO practitioner and were doing intense work for one big client, I'd highly recommend it. BuzzSumo is more for a social media manager; it provides huge shortcuts for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Ahrefs
The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Ahrefs
As a backlink management tool, Ahrefs Site Explorer is the best out there. Being able to look into backlinks and check for any that may be harming our sites is a process that the Ahrefs Site Explorer makes possible. While it does offer keyword tracking as well, I've found the SE…
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner, Cofounder, and Chief Creative Marketer and Strategist in Marketing at White Buffalo Creative (Marketing & Advertising, 1-10 employees)
Chose Ahrefs
Ahrefs is easier to use, their features deliver understandable and logical recommendations, and in my opinion and most importantly — they list parent topics, which is huge when designing/redesigning a website.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Internet Marketing Manager in Marketing at NetArt (Marketing & Advertising, 51-200 employees)
Chose Ahrefs
We found the user interface of Ahrefs slightly better than the rest. Also, the details involved in the outputs we more informative. For example, once an audit is done, the steps that are involved in fixing that issue are well explained in Ahrefs. Also, I found Ahrefs backlink …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Ahrefs
With the digital initiatives we have currently underway, both are really valuable so we keep them both. The digital ecosystem changes so rapidly that only relying on one SEO tool is, in my opinion, not a great idea, as each has its own strengths and weaknesses. And the cost is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Ahrefs
Ahrefs provides more accurate and important data compared to other services. It has become a very trusted service among the SEO community and collected tremendous amount of data over the years of operation. Ahrefs is designed to meet the needs of a very demanding SEO expert, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Growth Marketing Manager, HubSpot for Startups in Marketing at HubSpot (Internet, 1001-5000 employees)
Chose Ahrefs
Ahrefs is more flexible for a large organization and overall has more features than competitors packed within a single tool. Other tools just don't have as much ability as the Ahrefs tool does. We also found the UI to be overall better on Ahrefs and easier to understand than …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director & Co-Founder in Marketing at Altosight (Internet, 1-10 employees)
Chose Ahrefs
Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Content Marketer in Marketing at ConvertFlow (Computer Software, 1-10 employees)
Chose Ahrefs
I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder in Corporate at Luhhu (Computer Software, 1-10 employees)
Chose Ahrefs
Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters. Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing in Marketing at Ascension Marketing (Marketing and Advertising, 11-50 employees)
Chose Ahrefs
Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEM Analyst in Marketing at Vizergy (Marketing & Advertising, 51-200 employees)
Chose Ahrefs
Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Ahrefs
Moz's backlink, at least a few years ago, PALED in comparison. It was very unthorough and lacking in many backlinks that Aherfs Site Explorer would pull up. Aherfs Site Explorer would pull up way more. It also has way more info than Moz backlink tool did a few years ago - …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Engine Optimization Manager in Marketing at BambooHR (Marketing and Advertising, 201-500 employees)
Chose Ahrefs
I feel like Ahrefs Site Explorer is the best in class for this type of tool. Moz has made great strides recently with their keyword research and backlink tool. It's come a long way, but I still feel Ahrefs Site Explorer is better at looking at sites, giving actionable insights, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
iContact
Verified User
Chose Moz Pro
Moz Pro fit our needs and offered competitive features to Semrush. Semrush may be more fit for larger businesses or those looking for multi domain support. Moz offers multiple domain support, but may not be as intuitive as Semrush. Ultimately Moz affords us all of the tools we …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner in Marketing at Medium Blue Search Engine Marketing (Marketing & Advertising, 11-50 employees)
Chose Moz Pro
Moz Pro and Ahrefs each have their own strengths, and we use both. There is a lot of overlap between the two, but I find that there are certain things that each does better. For keyword research, backlink analysis, and site crawls, we generally gravitate toward Moz Pro because …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social Media Executive & Content Editor at Dealsshutter (Information Services, 11-50 employees)
Chose Moz Pro
A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
We looked at Semrush, and while it looks like a more advanced platform, it was just too much for our needs and where our team was starting at. We needed something with a learning curve that wasn't nearly as steep. If we did more with paid search, though, I might take another …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket.
Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
Personally I think Moz is one of the top tools being used in the market for search engine optimization. It provides great insights, is easy to use and is easy to read and understand with their simple and comprehensive dashboard. I personally choose to use SEMRush above all …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Analytics Director in Marketing at TLo Ventures (Marketing and Advertising, 1-10 employees)
Chose Moz Pro
SEMRush is a great competitor tool but is a bit weak on the "SEO Campaign" side of things, where you can track specific rankings and onsite issues, etc. Their "Projects" section comes close though, and I probably just need to spend more time with SEMRush to discover everything …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
Moz is simple to use. It lacks the depth in backlinks database compared to Ahrefs, and Ahrefs perhaps does a little better in automatically figuring what keywords you rank for compared to MoZ. But overall Moz has some other strengths that make it an all-round package. It is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
E-Commerce Director in Marketing at Miami County Live (Marketing and Advertising, 201-500 employees)
Chose Moz Pro
I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Copperbelt Manager in Marketing at Dotcom Zambia (Consumer Services, 11-50 employees)
Chose Moz Pro
MOZ is a great beginner tool but there are more advanced tools out there like Ahrefs that allow you to do even more and have live crawl indexes for making decisions in almost real time. When you compare the crawl depth of other tools to MOZ, you can see where MOZ is lagging …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Contributor in Marketing at WPSerbia (Internet, 1-10 employees)
Chose Moz Pro
Moz is an all-in-one SEO tool, just like Ahrefs, Serpstat or SE Ranking, which I've used. I'd say that it needs a better/more uniform UI to compete with Ahrefs and Serpstat, but it does a lot better than SE Ranking, which in my opinion is the weakest of them all. What I would …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
While I prefer to use SEMRush for a more robust competitor analysis, Moz has keyword tracking down to an art. The ability to track keywords and see changes over time eliminate the tedious need to manually track changes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Consultant in Marketing at Retrofit (Marketing and Advertising, 11-50 employees)
Chose Moz Pro
I prefer Ahrefs Site Explorer to Moz's Open Site Explorer. It has much more data on current and historical backlinks, as well as useful charts. The UI is easy to navigate and there are options for exporting the data, which I find useful as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Director in Marketing at Just Like You Films (Marketing and Advertising, 51-200 employees)
Chose Moz Pro
We still use Ahrefs periodically to fill in any gaps that Moz's data might have, or to see that data from a different angle. We always come back to Moz because they have a larger suite of tools in a single package. They provide the best value for the price. And because of the …
Verified User
Chose Moz Pro
Moz Pro feels more user-friendly as the interface is very intuitive. There are also lots of user guides and content about SEO strategy.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Marketing Manager in Marketing at Primacy (Marketing & Advertising, 51-200 employees)
Chose Moz Pro
Moz tends to be more consistent with their data/metrics. Their crawler is also pretty powerful and able to pick up large sets of pages where some other tools may fall short.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Manager of Search in Marketing at CTP Advertising (Marketing and Advertising, 11-50 employees)
Chose Moz Pro
Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Specialist in Marketing at busybusy (Construction, 51-200 employees)
Chose Moz Pro
I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Associate Search Director in Marketing at SapientNitro (Marketing and Advertising, 5001-10,000 employees)
Chose Moz Pro
I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Manager in Marketing at Deltak (Education Management, 201-500 employees)
Chose Moz Pro
Moz is a good alternative but my current team leverages a variety of tools in order to support our external and internal customers. Moz has benefits for certain uses--it's strengths are easy, intuitive control systems, well rounded reporting functionality and decent backlink …
Verified User
Chose Moz Pro
I consider Moz the most accurate service in terms of rankings, links, and authority metrics. More often than not, Moz's information reflects what we see on the search engines while other products have a much larger margin of error.
Search Engine Optimization Specialist in Information Technology at WEBO Digital (Information Technology & Services, 11-50 employees)
Chose Semrush
Semrush overall UI is much better than Ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of Ahrefs is a bit more expensive then semrush in my opinion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Account Supervisor at Bolt PR (Marketing & Advertising, 11-50 employees)
Chose Semrush
Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Manager in Marketing at StudioHawk (Marketing & Advertising, 11-50 employees)
Chose Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Engine Optimization Specialist in Marketing at Scooters 'N Chairs (Market Research, 11-50 employees)
Chose Semrush
Moz isn't very powerful and better suited to beginners. Ahrefs is on par with Semrush, just a personal preference. Rank Ranger has inaccurate data and a terrible user interface.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Content Marketing Lead in Marketing at CTI Digital (Marketing & Advertising, 51-200 employees)
Chose Semrush
I have some experience using Ahrefs and Moz, but I find the interface to be more user-friendly in Semrush. This is particularly useful when we show clients the tool or take screenshots directly from Semrush for client-facing documents.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of SEO in Marketing at Catena Media (Gambling & Casinos, 501-1000 employees)
Chose Semrush
For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Semrush
Semrush is a little pricey; it works very well and is very useful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Technical Project Manager in Product Management at Megantic (Marketing & Advertising, 51-200 employees)
Chose Semrush
Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
President - Web Strategist and SEO Consultant in Corporate at Steve Scott SEO (Marketing & Advertising, 1-10 employees)
Chose Semrush
Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Semrush
Semrush has integrated all in one and easy to navegate around its dashboard
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
It provides us the detailed keyword research with volume, CPC, and other information.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
