Ahrefs vs. Moz Pro vs. Semrush

Ahrefs

395 Reviews and Ratings

Moz Pro

372 Reviews and Ratings

Semrush

777 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Ahrefs	Score 8.7 out of 10	N/A	Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”	$99 per month
Moz Pro	Score 7.8 out of 10	N/A	MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…	$99 per month
Semrush	Score 8.6 out of 10	N/A	Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…	$139.95 per month

Pricing

Ahrefs

Moz Pro

Semrush

Editions & Modules

Lite: $99.00
per month
Standard: $179.00
per month
Advanced: $399.00
per month
Agency: $999.00
per month

Standard: $99
per month
Medium: $179
per month
Large: $299
per month
Premium: $599
per month

Pro: $139.95
per month
Guru: $249.95
per month
Business: $499.95
per month

Offerings

Pricing Offerings
Ahrefs	Moz Pro	Semrush
Free Trial
No	Yes	Yes
Free/Freemium Version
Yes	No	Yes
Premium Consulting/Integration Services
No	No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

Discount available for annual billing.

17% discount for annual pricing.

More Pricing Information

Community Pulse
	Ahrefs	Moz Pro	Semrush
Considered Multiple Products	Ahrefs CH Chad Hadley SEO Strategist Chose Ahrefs Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to Semrush. I wouldn't say that it's worse than Semrush as each is focused on … Incentivized Helpful? Mike Blumenthal Author - Understanding Google Places and Local Search Chose Ahrefs [Semrush and Ahrefs] serve different functions Incentivized Helpful? Mike Koolwijk Online marketing Chose Ahrefs Sadly we are coming [to] terms that even trough there are more and more options that Ahrefs has they are still incomplete or not working good enough. And the most important options (like frequent updates on rankings) are behind the most expensive membership. Right now we mainly … Incentivized Helpful? Verified User Director Chose Ahrefs In my opinion, Ahrefs is the best backlink tool out there. Moz and SEMRush are also great tools for SEO, but if you strictly want to research your own backlinks and see what your competitors have in terms of backlinks, Ahrefs is the best way to do that. It's an easy platform to … Incentivized Helpful? SA Saif Ali Assistant Director Chose Ahrefs In my organizaion we are also using Semrush, but prefer Ahrefs as Semrush sometimes doesn't show keywords where there are low search rates. Incentivized Helpful? Verified User Manager Chose Ahrefs In my experience, Ahrefs and Semrush are both powerful tools for improving SEO and content marketing efforts. However, I chose to use Ahrefs over Semrush for a few reasons. Firstly, Ahrefs has a stronger focus on backlink analysis and identifying potential link building … Helpful? Verified User Partner Chose Ahrefs It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS … Incentivized Helpful? Alex Panagiotopoulos Co-Founder Chose Ahrefs Semrush and BuzzSumo are also good tools. Semrush is hardcore and technical; if you outgrew Ahrefs as an SEO practitioner and were doing intense work for one big client, I'd highly recommend it. BuzzSumo is more for a social media manager; it provides huge shortcuts for … Incentivized Helpful? Jon Baldwin Senior SEO Content Manager Chose Ahrefs The User Interface and usability of the tool makes it very pleasant experience to use on a regular basis. Keyword research and topical clustering on the fly is really easy with SERP overviews and competitor keywords/traffic insights. Semrush is a little less user friendly and … Incentivized Helpful? Kyle Börner Owner, Cofounder, and Chief Creative Marketer and Strategist Chose Ahrefs Ahrefs is easier to use, their features deliver understandable and logical recommendations, and in my opinion and most importantly — they list parent topics, which is huge when designing/redesigning a website. Incentivized Helpful? Chris Kirksey Founder, CEO Chose Ahrefs Ahrefs Site Explorer seems to crawl in more depth and has more features. Incentivized Helpful? Imtiaz khan Internet Marketing Manager Chose Ahrefs We found the user interface of Ahrefs slightly better than the rest. Also, the details involved in the outputs we more informative. For example, once an audit is done, the steps that are involved in fixing that issue are well explained in Ahrefs. Also, I found Ahrefs backlink … Helpful? ML Matt Lenicki CEO (Chief Executive Officer) Chose Ahrefs I got recommendations from my coworkers Helpful? Verified User Director Chose Ahrefs With the digital initiatives we have currently underway, both are really valuable so we keep them both. The digital ecosystem changes so rapidly that only relying on one SEO tool is, in my opinion, not a great idea, as each has its own strengths and weaknesses. And the cost is … Incentivized Helpful? Verified User Employee Chose Ahrefs Ahref has more comprehensive functionality and it offers lots of online resources to train you on how to use their tools which is VERY helpful. Incentivized Helpful? Katie Goh SEM/SEO Analyst Chose Ahrefs It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords. The link section of the tool is also very useful. Ahrefs is able to clean up the … Incentivized Helpful? Verified User Consultant Chose Ahrefs Ahrefs provides more accurate and important data compared to other services. It has become a very trusted service among the SEO community and collected tremendous amount of data over the years of operation. Ahrefs is designed to meet the needs of a very demanding SEO expert, … Incentivized Helpful? Ari Roth Senior Account Manager Chose Ahrefs At the time, Ahrefs had the most robust link index. Majesitc was a close second, and Moz lagged far behind. Since then, Moz promoted a major update and expansion of their link index, and it now bears further research to determine which product would be better for our … Incentivized Helpful? Carl Pieri Growth Marketing Manager, HubSpot for Startups Chose Ahrefs Ahrefs is more flexible for a large organization and overall has more features than competitors packed within a single tool. Other tools just don't have as much ability as the Ahrefs tool does. We also found the UI to be overall better on Ahrefs and easier to understand than … Incentivized Helpful? Alex Chaidaroglou Director & Co-Founder Chose Ahrefs Ahrefs has the best backlink data even compared to funded competitors. On top of that, their analysis and tutorials make it possible to get value easily. Monitoring your website, your competitors, and finding SEO opportunities is very easy and there are some sophisticated … Incentivized Helpful? Michael Glover Content Marketer Chose Ahrefs I used to use Moz a lot and it is also a great tool. However, I found the Ahrefs UI was much friendlier and easier to navigate. I also like the specific use cases shown in the Ahrefs blog, which are much easier to follow and implement when using the Ahrefs tool itself. This … Incentivized Helpful? AD Andrew Davison Founder Chose Ahrefs Ahrefs provides a lot more data, in a lot more detail - and tells you exactly why it matters. Moz is a nice tool - the UI is easier to navigate and there are more prompts for new users - but anyone doing serious work will do better with Ahrefs. Incentivized Helpful? Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing Chose Ahrefs Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for … Incentivized Helpful? LE Lauren Ericksen SEM Analyst Chose Ahrefs Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products … Incentivized Helpful?	Moz Pro Kyle Claypool Digital Director Chose Moz Pro We still use Ahrefs periodically to fill in any gaps that Moz's data might have, or to see that data from a different angle. We always come back to Moz because they have a larger suite of tools in a single package. They provide the best value for the price. And because of the … Helpful? Alex Fusman Digital Marketing Consultant Chose Moz Pro I prefer Ahrefs Site Explorer to Moz's Open Site Explorer. It has much more data on current and historical backlinks, as well as useful charts. The UI is easy to navigate and there are options for exporting the data, which I find useful as well. Incentivized Helpful? Verified User C-Level Executive Chose Moz Pro radian6 woorank webceo Incentivized Helpful? Dragan Nikolic Contributor Chose Moz Pro Moz is an all-in-one SEO tool, just like Ahrefs, Serpstat or SE Ranking, which I've used. I'd say that it needs a better/more uniform UI to compete with Ahrefs and Serpstat, but it does a lot better than SE Ranking, which in my opinion is the weakest of them all. What I would … Incentivized Helpful? Nathan Sichilongo Copperbelt Manager Chose Moz Pro MOZ is a great beginner tool but there are more advanced tools out there like Ahrefs that allow you to do even more and have live crawl indexes for making decisions in almost real time. When you compare the crawl depth of other tools to MOZ, you can see where MOZ is lagging … Incentivized Helpful? Rachel Hensley E-Commerce Director Chose Moz Pro I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two … Incentivized Helpful? Verified User Team Lead Chose Moz Pro Moz is simple to use. It lacks the depth in backlinks database compared to Ahrefs, and Ahrefs perhaps does a little better in automatically figuring what keywords you rank for compared to MoZ. But overall Moz has some other strengths that make it an all-round package. It is … Incentivized Helpful? Verified User Contributor Chose Moz Pro Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling … Incentivized Helpful? Verified User Consultant Chose Moz Pro Personally I think Moz is one of the top tools being used in the market for search engine optimization. It provides great insights, is easy to use and is easy to read and understand with their simple and comprehensive dashboard. I personally choose to use SEMRush above all … Incentivized Helpful? Verified User Director Chose Moz Pro The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket. Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference … Incentivized Helpful? Verified User Strategist Chose Moz Pro While I prefer to use SEMRush for a more robust competitor analysis, Moz has keyword tracking down to an art. The ability to track keywords and see changes over time eliminate the tedious need to manually track changes. Incentivized Helpful? Lee L Kennedy Analytics Director Chose Moz Pro SEMRush is a great competitor tool but is a bit weak on the "SEO Campaign" side of things, where you can track specific rankings and onsite issues, etc. Their "Projects" section comes close though, and I probably just need to spend more time with SEMRush to discover everything … Incentivized Helpful? Verified User Program Manager Chose Moz Pro We looked at Semrush, and while it looks like a more advanced platform, it was just too much for our needs and where our team was starting at. We needed something with a learning curve that wasn't nearly as steep. If we did more with paid search, though, I might take another … Incentivized Helpful? Preeti Gautam Social Media Executive & Content Editor Chose Moz Pro A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price. Incentivized Helpful? Scott Buresh Owner Chose Moz Pro Moz Pro and Ahrefs each have their own strengths, and we use both. There is a lot of overlap between the two, but I find that there are certain things that each does better. For keyword research, backlink analysis, and site crawls, we generally gravitate toward Moz Pro because … Incentivized Helpful? Verified User Employee Chose Moz Pro Moz Pro fit our needs and offered competitive features to Semrush. Semrush may be more fit for larger businesses or those looking for multi domain support. Moz offers multiple domain support, but may not be as intuitive as Semrush. Ultimately Moz affords us all of the tools we … Incentivized Helpful? Verified User Manager Chose Moz Pro Moz Pro feels more user-friendly as the interface is very intuitive. There are also lots of user guides and content about SEO strategy. Incentivized Helpful? Verified User Program Manager Chose Moz Pro Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a … Incentivized Helpful? Max Shtefan Search Marketing Manager Chose Moz Pro Moz tends to be more consistent with their data/metrics. Their crawler is also pretty powerful and able to pick up large sets of pages where some other tools may fall short. Helpful? DJ Dustin Junkert Manager of Search Chose Moz Pro Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in … Incentivized Helpful? Jordan Comstock Digital Marketing Specialist Chose Moz Pro I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it … Incentivized Helpful? Verified User Director Chose Moz Pro I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable. Incentivized Helpful? Rodrigo Stockebrand Associate Search Director Chose Moz Pro I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to … Incentivized Helpful? Jesse Landry Marketing Director Chose Moz Pro Not as detailed backlink tracking but far more tools for SEOs and inbound marketers. Helpful? Sergio Mercado ✔ SEO Manager Chose Moz Pro Moz is a good alternative but my current team leverages a variety of tools in order to support our external and internal customers. Moz has benefits for certain uses--it's strengths are easy, intuitive control systems, well rounded reporting functionality and decent backlink … Helpful?	Semrush Joshua Poole SEO Manager Chose Semrush We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the … Incentivized Helpful? Melisha Oakleaf-Wilson Digital Account Supervisor Chose Semrush Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. … Helpful? Chris Giles Owner Chose Semrush We also use Ahrefs, but since upgrading our Semrush account, we have less and less need for it. Helpful? Pemba Tshiring Sherpa Search Engine Optimization Specialist Chose Semrush Semrush overall UI is much better than Ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of Ahrefs is a bit more expensive then semrush in my opinion. Helpful? Billy Heany Organic Search Manager Chose Semrush Our company uses nearly every major SEO tool. Semrush has its advantage in its UI/UX and competitive landscape while others have their advantages in other places like bulk management, backlinks (Ahrefs) and, auditing (SF). Incentivized Helpful? Verified User Director Chose Semrush Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our … Incentivized Helpful? Verified User Vice-President Chose Semrush all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to … Incentivized Helpful? Verified User Manager Chose Semrush Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search … Incentivized Helpful? Verified User Employee Chose Semrush Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option. Incentivized Helpful? Alanna Hawley SEO Specialist Chose Semrush SEMRush has many more features than the other tools, and the workflow, or ways you access the tool, were smoother as well. Incentivized Helpful? Dragan Berak Head of SEO Chose Semrush For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any … Incentivized Helpful? Katie Wojciechowski SEO Copywriter Chose Semrush Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it. Helpful? Verified User Manager Chose Semrush Semrush is a little pricey; it works very well and is very useful. Incentivized Helpful? BT Blake Townsend Senior Technical Project Manager Chose Semrush Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value. Helpful? Abdelaziz Musa Founder Chose Semrush It's a close call, but ultimately SEMRush is the better product and has better service. Helpful? Pulkit Agrawal Business Owner Chose Semrush NA Helpful? Verified User Director Chose Semrush I believe that both tools offer valuable insights into the digital ecosystem and both are tools that marketers really need to have access to. Semrush was the first SEO tool I really got to know when I started doing digital marketing, and it will probably be a tool I use for … Incentivized Helpful? Quentin Aisbett Digital Strategist Chose Semrush As an agency starting out I began with Moz. While my memory is not that great of those earlier years, it served us well but we switched because we were looking to upgrade at the time and found RavenTools had a better offering for the money. Again we really enjoyed Raven and … Incentivized Helpful? Steve Scott President - Web Strategist and SEO Consultant Chose Semrush Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other … Helpful?

Features

Ahrefs

Moz Pro

Semrush

SEO

Comparison of SEO features of Product A and Product B
	Ahrefs 8.2 72 Ratings 7% above category average	Moz Pro 7.3 41 Ratings 5% below category average	Semrush 8.0 154 Ratings 5% above category average
Keyword analysis	9.769 Ratings	8.141 Ratings	8.6154 Ratings
Backlink management	9.270 Ratings	7.036 Ratings	8.3147 Ratings
SERP ranking tracking	8.768 Ratings	7.141 Ratings	8.3150 Ratings
Page grader	6.962 Ratings	8.140 Ratings	7.7129 Ratings
Competitive analysis	9.270 Ratings	8.040 Ratings	8.5149 Ratings
Site audit / diagnostics	7.465 Ratings	7.139 Ratings	8.0150 Ratings
Site recommendations	7.161 Ratings	7.037 Ratings	7.6139 Ratings
Task management	7.033 Ratings	6.022 Ratings	6.591 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	Ahrefs 6.6 63 Ratings 13% below category average	Moz Pro 5.9 32 Ratings 24% below category average	Semrush 8.2 140 Ratings 9% above category average
Local SEO	7.051 Ratings	5.327 Ratings	8.1128 Ratings
Social SEO	6.048 Ratings	5.323 Ratings	8.0106 Ratings
Mobile SEO	6.047 Ratings	6.225 Ratings	8.4113 Ratings
Global SEO	7.557 Ratings	6.827 Ratings	8.2114 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	Ahrefs 7.6 60 Ratings 10% below category average	Moz Pro 7.1 33 Ratings 17% below category average	Semrush 8.4 125 Ratings 0% below category average
Multi-domain support	6.957 Ratings	7.028 Ratings	8.2115 Ratings
Integration with web analytics tools	8.429 Ratings	7.130 Ratings	8.7119 Ratings

Best Alternatives
	Ahrefs	Moz Pro	Semrush
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	Ahrefs	Moz Pro	Semrush
Likelihood to Recommend	9.3 (77 ratings)	8.1 (78 ratings)	8.2 (154 ratings)
Likelihood to Renew	10.0 (5 ratings)	7.0 (38 ratings)	9.1 (3 ratings)
Usability	9.1 (5 ratings)	7.0 (3 ratings)	8.1 (10 ratings)
Availability	- (0 ratings)	10.0 (1 ratings)	9.1 (1 ratings)
Performance	- (0 ratings)	- (0 ratings)	7.3 (1 ratings)
Support Rating	8.8 (14 ratings)	9.5 (7 ratings)	9.9 (17 ratings)
Online Training	- (0 ratings)	7.0 (1 ratings)	- (0 ratings)
Implementation Rating	- (0 ratings)	- (0 ratings)	7.3 (1 ratings)
Product Scalability	- (0 ratings)	- (0 ratings)	9.1 (1 ratings)

User Testimonials
	Ahrefs	Moz Pro	Semrush
Likelihood to Recommend	Ahrefs Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have. Incentivized Verified User Anonymous Read full review	iContact Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager). Incentivized Verified User Anonymous Read full review	Semrush This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results. Incentivized Verified User Anonymous Read full review
Pros	Ahrefs I have been using this platform in my organization to develop several SEO tools to help to grow our website much. It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking. I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO. It provides us the detailed keyword research with volume, CPC, and other information. Incentivized Bella Castilla Senior Account Executive Read full review	iContact It finds relevant keywords and lets you know your chance of ranking with them. It helps you find content that needs work to rank better. It helps you improve any technical issues with your web pages. It helps you audit your current site for any technical issues. It helps you keep track of your most important keywords. Incentivized Joseph Kahn Head RankingZealot at Hum JAM Read full review	Semrush Great visuals for keyword position tracking, love that you can see the page that is ranking Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking) Shows many different and useful views for competitive research Great templated keyword research tools for those who are not as hands-on with SEO I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords Katie Wojciechowski SEO Copywriter Read full review
Cons	Ahrefs Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option. No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better. Incentivized Mitch Lee SEO Manager Read full review	iContact Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something. I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc. There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text. Incentivized DJ Dustin Junkert Manager of Search Read full review	Semrush Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT) Tracking multiple keywords, across multiple clients can be costly Daniel Drummond Head of Digital Marketing Read full review
Likelihood to Renew	Ahrefs Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get Verified User Anonymous Read full review	iContact We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality). Kyle Claypool Digital Director Read full review	Semrush I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use. Incentivized PB Perrine Bettinelli Online marketing assistant Read full review
Usability	Ahrefs Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data. Verified User Anonymous Read full review	iContact it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst) Verified User Anonymous Read full review	Semrush The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast. Incentivized Verified User Anonymous Read full review
Reliability and Availability	Ahrefs No answers on this topic	iContact Every time I've ever needed it, it's been there. Ingo Grammel Sr. Digital Marketing Manager Read full review	Semrush Semrush available when you need it! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Performance	Ahrefs No answers on this topic	iContact No answers on this topic	Semrush SemRush performs well with few errors! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Support Rating	Ahrefs Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly. Incentivized Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing Read full review	iContact As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions. Incentivized Verified User Anonymous Read full review	Semrush I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group! Verified User Anonymous Read full review
Implementation Rating	Ahrefs No answers on this topic	iContact No answers on this topic	Semrush I did it by myself and do not have a comment! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Alternatives Considered	Ahrefs Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing. Incentivized Joshua Titsworth Digital Marketing Specialist Read full review	iContact Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price. Incentivized Phil Parrish Co-founder, Managing Director Read full review	Semrush We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space. Incentivized Joshua Poole SEO Manager Read full review
Scalability	Ahrefs No answers on this topic	iContact No answers on this topic	Semrush Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed. Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Return on Investment	Ahrefs Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had. Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites. Aherfs Site Explorer has been helpful in identifying 404 error pages. Incentivized Verified User Anonymous Read full review	iContact Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time. The thing that I don't like about this software is, that sometimes your page can take too much time for crawling. Incentivized Preeti Gautam Social Media Executive & Content Editor Read full review	Semrush Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries. The site checks available with Semrush have helped us to pitch and sell our services, securing new clients. Incentivized SC Sacha Crowther Content Marketing Lead Read full review
ScreenShots	Ahrefs Screenshots	Moz Pro Screenshots