What users are saying about
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Top Rated
283 Ratings
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Top Rated
567 Ratings

Ahrefs

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Top Rated
283 Ratings
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Score 8.8 out of 100

Semrush

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Top Rated
567 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • Ahrefs ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.6

Ahrefs

86%
8.3

Semrush

83%
Ahrefs ranks higher in 5/8 features

Keyword analysis

8.8
88%
60 Ratings
9.1
91%
142 Ratings

Backlink management

9.2
92%
61 Ratings
8.0
80%
135 Ratings

SERP ranking tracking

8.5
85%
59 Ratings
8.8
88%
138 Ratings

Page grader

8.2
82%
55 Ratings
7.9
79%
118 Ratings

Competitive analysis

9.3
93%
61 Ratings
8.9
89%
138 Ratings

Site audit / diagnostics

8.6
86%
56 Ratings
8.7
87%
138 Ratings

Site recommendations

8.6
86%
54 Ratings
8.1
81%
128 Ratings

Task management

7.6
76%
29 Ratings
7.0
70%
83 Ratings

SEO Channels

8.3

Ahrefs

83%
8.1

Semrush

81%
Ahrefs ranks higher in 3/4 features

Local SEO

7.6
76%
45 Ratings
7.9
79%
118 Ratings

Social SEO

7.5
75%
43 Ratings
7.4
74%
97 Ratings

Mobile SEO

8.6
86%
42 Ratings
8.1
81%
104 Ratings

Global SEO

9.5
95%
50 Ratings
8.9
89%
104 Ratings

SEO Platform & Account Management

8.9

Ahrefs

89%
8.5

Semrush

85%
Ahrefs ranks higher in 1/2 features

Multi-domain support

9.5
95%
48 Ratings
8.5
85%
106 Ratings

Integration with web analytics tools

8.4
84%
30 Ratings
8.5
85%
111 Ratings

Attribute Ratings

  • Ahrefs is rated higher in 2 areas: Likelihood to Renew, Usability
  • Semrush is rated higher in 1 area: Support Rating
  • Ahrefs and Semrush are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.2

Ahrefs

92%
68 Ratings
9.2

Semrush

92%
142 Ratings

Likelihood to Renew

10.0

Ahrefs

100%
5 Ratings
9.1

Semrush

91%
3 Ratings

Usability

10.0

Ahrefs

100%
2 Ratings
7.3

Semrush

73%
4 Ratings

Availability

Ahrefs

N/A
0 Ratings
9.1

Semrush

91%
1 Rating

Performance

Ahrefs

N/A
0 Ratings
7.3

Semrush

73%
1 Rating

Support Rating

8.8

Ahrefs

88%
28 Ratings
9.5

Semrush

95%
30 Ratings

Implementation Rating

Ahrefs

N/A
0 Ratings
7.3

Semrush

73%
1 Rating

Product Scalability

Ahrefs

N/A
0 Ratings
9.1

Semrush

91%
1 Rating

Likelihood to Recommend

Ahrefs

It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Bella Castilla | TrustRadius Reviewer

Semrush

Semrush is not perfect, but in my experience, it's the one-size-fits-most SEO tool I would recommend to almost anyone (who works on a team/does not mind upgrading to a paid version). It's great for diverse teams - there are features that are basically plug and play, like the Content Marketing tools, that may be good for some team members, while more experienced SEOs can find a lot of value as well from research tools like the Domain Overview tool to take a deep dive into competitors. I'd say research and tracking functions are where Semrush shines. The reporting features will get the job done, but a lot of the data views are much more restricted in the generated reports than they are in-app, which I found annoying. I got a lot of questions in meetings about what some reporting data meant because the options were limited - ie, a "competitor organic performance" metric that was only month-over-month, and super vague, whereas in the app you could look at week-over-week, drill down on metrics, etc. The free version is just okay. I recommend this more for someone whose team is willing to pay for at least the Business level. A lot of the better, more unique functions, like Position Tracking for more than 10 keywords, costs more.
Katie Wojciechowski | TrustRadius Reviewer

Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee | TrustRadius Reviewer

Semrush

  • Keyword Research Tool – Large and ever-growing keyword database which covers many countries
  • Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
  • Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools
Joshua Poole | TrustRadius Reviewer

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth | TrustRadius Reviewer

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Ahrefs Editions & Modules

Edition
Lite$99.001
Standard$179.001
Advanced$399.001
Agency$999.001
  1. per month
Additional Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Anonymous | TrustRadius Reviewer

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

Usability

Ahrefs

Ahrefs 10.0
Based on 2 answers
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Anonymous | TrustRadius Reviewer

Semrush

Semrush 7.3
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Reliability and Availability

Ahrefs

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

Performance

Ahrefs

No score
No answers yet
No answers on this topic

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

Support Rating

Ahrefs

Ahrefs 8.8
Based on 28 answers
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King | TrustRadius Reviewer

Semrush

Semrush 9.5
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

Implementation Rating

Ahrefs

No score
No answers yet
No answers on this topic

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

Alternatives Considered

Ahrefs

I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
Anonymous | TrustRadius Reviewer

Semrush

I have some experience using Ahrefs and Moz, but I find the interface to be more user-friendly in Semrush.This is particularly useful when we show clients the tool or take screenshots directly from Semrush for client-facing documents. Once again, the Google Docs add-on for the SEO Writing Assistant is what really makes Semrush stand out over and above other tools for me.
Sacha Crowther | TrustRadius Reviewer

Scalability

Ahrefs

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

Return on Investment

Ahrefs

  • When we can create really great content for our site that ranks well and quickly, we can more effectively monetize that content with affiliate links.
  • Boosting our clients' overall rankings also has a positive impact on revenue since the lifetime value for a client with a high performing campaign is better than one that is lackluster
  • We can analyze competitors (of ours and our clients) and hopefully outmaneuver them digitally
Anonymous | TrustRadius Reviewer

Semrush

  • We have seen our ranking goes up due to the keywords we have discovered.
  • We have seen our domain authority grow as we have discovered new backlinks.
  • We have seen less visitor errors since using the technical auditing tool to resolve problems.
Jeff Moriarty | TrustRadius Reviewer

Screenshots

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