What users are saying about

Ahrefs

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Top Rated
96 Ratings

SEMRush

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Top Rated
173 Ratings

Ahrefs

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Top Rated
96 Ratings
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Score 9 out of 101

SEMRush

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Top Rated
173 Ratings
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Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

This is a very comprehensive tool in terms of ability and information it provides. While it won't give you every link a site has, it will give you most of them and will provide you with the most up to date link information for any site compared to all of the other link crawl providers.
Joshua Titsworth profile photo

SEMRush

SEMRush is a great tool for a company looking to understand the competitive landscape in detail. SEMRush is a very robust tool with a lot of capability, and we find that it serves many purposes for our team, far beyond the initial SEO scope we thought it would serve. There are social, PPC and web analytics tools packed into SEMRush, and it's a great interface with a lot of dashboard customization.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.0
SEMRush
7.8
Keyword analysis
Ahrefs
9.2
SEMRush
9.1
Backlink management
Ahrefs
9.3
SEMRush
7.2
SERP ranking tracking
Ahrefs
8.7
SEMRush
8.2
Page grader
Ahrefs
8.0
SEMRush
7.4
Competitive analysis
Ahrefs
9.1
SEMRush
8.5
Site audit / diagnostics
Ahrefs
7.6
SEMRush
8.1
Site recommendations
Ahrefs
6.9
SEMRush
7.2
Task management
Ahrefs
5.0
SEMRush
6.6

SEO Channels

Ahrefs
7.6
SEMRush
7.3
Local SEO
Ahrefs
8.0
SEMRush
7.1
Social SEO
Ahrefs
6.0
SEMRush
6.7
Mobile SEO
Ahrefs
7.3
SEMRush
7.1
Global SEO
Ahrefs
8.9
SEMRush
8.4

SEO Platform & Account Management

Ahrefs
8.1
SEMRush
8.3
Multi-domain support
Ahrefs
8.8
SEMRush
8.3
Integration with web analytics tools
Ahrefs
7.4
SEMRush
8.4

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • Keyword research.
  • Position tracking.
  • Competitor analysis.
  • Site audits.
Scott Richardson profile photo

Cons

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
No photo available
  • Pricing can be prohibitive.
  • Positioning isn't always exact - but I haven't found a tool that is 100%.
  • Backlink audits aren't always exact - but again, most tools differ here.
Scott Richardson profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
SEMRush8.0
Based on 1 answer
The reason I just gave it a 8 was the fact that it could be a little better with the UX/UI, as someone who is not aware of SEM/SEO terms can get lost in the tool. The tool itself has a deep learning curve which is not bad but the layout can be improved to make it easy to use.
Rahul Agarwal profile photo

Support

No score
No answers yet
No answers on this topic
SEMRush10.0
Based on 1 answer
They are always ready and willing to help
No photo available

Alternatives Considered

It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords. The link section of the tool is also very useful. Ahrefs is able to clean up the links to root domains better than competitors, making link tracking much easier than it has been in the past.
Katie Goh profile photo
We selected SEMRush over HubSpot and Screaming Frog SEO Spider because this tool is more versatile and provides more insights on-site audits, errors and optimization ideas. HubSpot does not consider every Google algorithm enough and their onsite errors audit is limited compared to SEMRush. Screaming Frog is more for technical SEO, and in our agency, we focus more on organic SEO and topic clusters strategies with content marketing.
Juliette Tholey profile photo

Return on Investment

  • We have been able to identify and report to clients on reasons for significant changes in the SERPs. This has led to greater client trust and deeper client relationships.
  • We have been able to identify client opportunities for link building from competitors' links.
  • We have identified key broken pages for easy fixes and SEO wins.
Ari Roth profile photo
  • Positive - necessary for some of my services
  • Positive a good way to ensure everything is OK
  • Negative - quite expensive
Brice Delhome profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SEMRush

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details