What users are saying about
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Top Rated
106 Ratings
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Top Rated
194 Ratings

Ahrefs

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Top Rated
106 Ratings
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Score 9.1 out of 101

SEMRush

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Top Rated
194 Ratings
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Score 8.9 out of 101

Likelihood to Recommend

Ahrefs

It's great for when you launch a new website and need to check if you missed anything during the launch since it's so in depth.
Chris Kirksey profile photo

SEMRush

If you have a site that you're actively updating and driving traffic to, you need a tool like SEMrush. It makes sure that I can see where warnings/errors are popping up and tells me how to remediate them. It also shows me how I'm doing for the keywords I'm tracking--and how I stack up against my competitors for them. It also is the best overall software I've seen for SEO, with the ability to integrate with Google Analytics & Search Console. Its price is validated by just keeping me out of Google's platforms, but it goes further by allowing me to customize the data I see and the reports I create. There are probably plenty of features I'm not even using yet that would make this platform more valuable to our organization, like the social media, advertising, backlink and brand tools.
Kyle Moloo profile photo

Feature Rating Comparison

SEO

Ahrefs
8.2
SEMRush
8.1
Keyword analysis
Ahrefs
9.1
SEMRush
9.3
Backlink management
Ahrefs
9.4
SEMRush
7.3
SERP ranking tracking
Ahrefs
8.5
SEMRush
8.5
Page grader
Ahrefs
8.3
SEMRush
7.7
Competitive analysis
Ahrefs
9.2
SEMRush
8.8
Site audit / diagnostics
Ahrefs
7.7
SEMRush
8.5
Site recommendations
Ahrefs
7.3
SEMRush
7.6
Task management
Ahrefs
5.9
SEMRush
6.9

SEO Channels

Ahrefs
7.7
SEMRush
7.8
Local SEO
Ahrefs
8.1
SEMRush
7.7
Social SEO
Ahrefs
6.4
SEMRush
7.2
Mobile SEO
Ahrefs
7.5
SEMRush
7.7
Global SEO
Ahrefs
8.7
SEMRush
8.6

SEO Platform & Account Management

Ahrefs
8.5
SEMRush
8.1
Multi-domain support
Ahrefs
9.1
SEMRush
8.0
Integration with web analytics tools
Ahrefs
7.9
SEMRush
8.2

Pros

Ahrefs

  • I love how the Ahrefs Site Explorer has the content breakdown so that you can analyze each pages content quality and word count.
  • How it checks resources such as images, Javascript and CSS are really useful.
  • The way you can create a to-do list of fixes is awesome.
Chris Kirksey profile photo

SEMRush

  • Website Health Audits.
  • Keyword Positioning/Rankings.
  • Competitor Research and Analysis.
  • Creating multiple projects for each of our clients so we can track their sites, competitors, and keywords individually.
Kyle Moloo profile photo

Cons

Ahrefs

  • Ahrefs pricing is fair, but honestly it is a put off for smaller SEO teams. If there was a smaller package that would allow SEOs to have access to core tools and then pay more for other tools (as needed), it would make more sense.
  • Despite giving you access to multiple tools, Ahrefs Site Explorer does not allow you to use them simultaneously. This is rather odd as one may want to get a report for a site while monitoring the keywords for the same site. It would be easier if the tools were linked in some way and could be used in sync it would be helpful
  • A mobile app would be nice! There are countless times I have wanted to use Ahrefs on the go, and having to log in on a laptop is not always ideal. The basic functions can easily be included in a mobile app that can be made available to users.
Nathan Sichilongo profile photo

SEMRush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo profile photo

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
We use it daily, no need to change a good thing
Clinton Dugan profile photo

SEMRush

No score
No answers yet
No answers on this topic

Usability

Ahrefs

Ahrefs 7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available

SEMRush

SEMRush 8.9
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper profile photo

Support

Ahrefs

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 10.0
Based on 1 answer
They are always ready and willing to help
No photo available

Alternatives Considered

Ahrefs

Ahref has more comprehensive functionality and it offers lots of online resources to train you on how to use their tools which is VERY helpful.
No photo available

SEMRush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower profile photo

Return on Investment

Ahrefs

  • It's not too expensive!
  • It's been useful in helping us improve our performance
  • It's helping us increase our keyword ranking
No photo available

SEMRush

  • SEMRush has provided us with direct insight to our competitors. I am able to gather data and bring this to upper management to show where we rank compared to them. This has been very useful information that we were not able to pull a year ago.
  • This platform has provided us with direction and guidance on the content we deliver. Prior to using this platform, we were just generating content to post it on our blog. Now, the content we are creating has proven to be thought-leadership within the industry due to the information provided by SEMRush.
  • I believe we have also saved money on our PPC campaigns. Through the keyword research we have conducted, we found long tailed keywords that are highly searched but low competition/ cost. We are able to rank highly for unique keywords rather than spending a lot of money trying to compete with the big dogs on generic keywords.
Whitney Slothower profile photo

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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