What users are saying about
172 Ratings
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344 Ratings
172 Ratings
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Score 8.9 out of 100

Semrush

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344 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee | TrustRadius Reviewer

Semrush

Semrush is the ultimate keyword research tool. It has a "magic tool" that shows metrics for every keyword that is searched, and it can easily be filtered to show exactly what you're looking for, such as questions, or variants with a similar word in it. Easily export keywords from competitors into a spreadsheet or add them to a keyword manager list to stay organized.Semrush helps us create great reports for our clients as it tracks site health and technical issues, keyword positions, search engine visibility, and much more, all easily exportable to a PDF or even a custom report.
Bailey Witt, MBA | TrustRadius Reviewer

Feature Rating Comparison

SEO

Ahrefs
8.0
Semrush
8.5
Keyword analysis
Ahrefs
8.2
Semrush
9.1
Backlink management
Ahrefs
9.4
Semrush
8.0
SERP ranking tracking
Ahrefs
7.8
Semrush
8.8
Page grader
Ahrefs
7.6
Semrush
8.3
Competitive analysis
Ahrefs
8.9
Semrush
9.0
Site audit / diagnostics
Ahrefs
7.9
Semrush
8.7
Site recommendations
Ahrefs
7.6
Semrush
8.3
Task management
Ahrefs
6.5
Semrush
7.5

SEO Channels

Ahrefs
8.0
Semrush
8.2
Local SEO
Ahrefs
7.5
Semrush
8.1
Social SEO
Ahrefs
7.5
Semrush
7.8
Mobile SEO
Ahrefs
7.9
Semrush
8.1
Global SEO
Ahrefs
8.9
Semrush
8.9

SEO Platform & Account Management

Ahrefs
8.5
Semrush
8.7
Multi-domain support
Ahrefs
8.7
Semrush
8.5
Integration with web analytics tools
Ahrefs
8.3
Semrush
8.8

Pros

Ahrefs

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth | TrustRadius Reviewer

Semrush

  • Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
  • Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
  • Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.
Lee L Kennedy | TrustRadius Reviewer

Cons

Ahrefs

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
Anonymous | TrustRadius Reviewer

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Anonymous | TrustRadius Reviewer

Semrush

Semrush 9.1
Based on 1 answer
No answer on this topic is available.

Usability

Ahrefs

Ahrefs 10.0
Based on 2 answers
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Anonymous | TrustRadius Reviewer

Semrush

Semrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

Ahrefs

Ahrefs 8.8
Based on 28 answers
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King | TrustRadius Reviewer

Semrush

Semrush 7.9
Based on 28 answers
This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page
Rahul Sharma | TrustRadius Reviewer

Alternatives Considered

Ahrefs

Ahrefs is my clear choice when I need to better understand the link profile of my clients' websites as its database is unmatched. However, when it comes to keyword research, it is second only to Semrush. I wouldn't say that it's worse than Semrush as each is focused on different aspects of SEO: Ahrefs for backlink data and Semrush for keyword research. Used together, they are a perfect pair but they can be used as alternatives for each other if needed.
Chad Hadley | TrustRadius Reviewer

Semrush

We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.
Anonymous | TrustRadius Reviewer

Return on Investment

Ahrefs

  • We can help sales by providing them with info on potential sites' areas that need boosting.
  • We can help sales by providing them with info on competing sites and how they are beating our potential client, and how we can help them.
Anonymous | TrustRadius Reviewer

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

Screenshots

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ahrefs Editions & Modules

Edition
Lite$99.001
Standard$179.001
Advanced$399.001
Agency$999.001
  1. per month
Additional Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Rating Summary

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