Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aircall
Score 7.9 out of 10
N/A
Aircall headquartered in Paris provides a VOIP system for business designed to support contact centers, featuring IVR and automated call routing, conference calls, shared call inbox and call notes, unlimited concurrent calls and call queuing, and many integrations with CRM or marketing systems to support a variety of support or sales purposes.
$120
per month for 3 licenses (minimum)
GoTo Connect
Score 8.0 out of 10
N/A
GoToConnect, from GoTo, is a cloud-based business phone system with built-in web-based video conferencing solutions. It includes features such as call analytics, call recording, softphone, fax to email, voicemail to email, and desktop integration.
$27
per month per user
Talkdesk
Score 8.1 out of 10
N/A
Talkdesk® supports CX with Customer Experience Automation (CXA), using AI agents to replace manual workflows. Powered by the Talkdesk Data Cloud, CXA delivers real-time context and fast deployment—to transform CX without a rip-and-replace.
$85
per month per user
Pricing
AircallGoTo ConnectTalkdesk
Editions & Modules
Essentials
$40
per month per license
Professional
$70
per month per license
Custom
Contact Sales
25 license minimum
Basic
Starting at $27
per month per user
Standard
Starting at $32
per month per user
Digital Essentials
$85
per month per user
Voice Essentials
$105
per month per user
Elite
$165
per month per user
Elite
$165
per month per user
Industry Experience Clouds
$225
per month per user
Offerings
Pricing Offerings
AircallGoTo ConnectTalkdesk
Free Trial
YesYesYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup FeeOptionalNo setup feeOptional
Additional DetailsDiscount available for annual pricing.No-obligation month-to-month account are available, or a long-term contract is available for better deals on service pricing and hardware. GoToConnect provides all features with unlimited use. Customer & Technical support is available 24/7 to resolve any issue. A dedicated onboarding team will help to the phone system set up for any plan.*Talkdesk also offers per hour login consumption pricing and concurrent pricing. Prices are based on a minimum 3 year commitment to these Editions. Additional telco and usage fees not included. Due to foreign exchange rate approximation, list price is not the exact price that will be quoted.
More Pricing Information
Community Pulse
AircallGoTo ConnectTalkdesk
Considered Multiple Products
Aircall
Chose Aircall
They had strong support, but their connectivity was the worst out of all of them and their product was also probably the least customizable for your company.
GoTo Connect
Chose GoTo Connect
We selected GoToConnect after using Aircall and RingCentral in the past. I cannot say why we switched to GoToConnect (I did not make that decision). We ultimately left GoToConnect for Zoom Phone due to better admin control, user sentiment/support, lower pricing, and a stronger …
Chose GoTo Connect
We chose GoTo Connect because it put a tick box on all our requirements which included three major requirements. These three requirements were the pricing, the support offered during our relationship, and the time taken to implement and set up the product as per our …
Chose GoTo Connect
Very Easy to use, easy to set up/configure and customize. Cost effective. It has all the features you need in one place. It's secure and you dont have to worry about information being leaked
Chose GoTo Connect
We have recently moved on to another company for usage.
Talkdesk
Chose Talkdesk
We looked at lots of other tools, Aircall seems like they didn't have the infrastructure and I believe they were based in France so there may have been a language barrier there. Vonage seemed to be expensive and be all about the showy marketing rather than the core product. …
Chose Talkdesk
First of all, I'd like to point out that the Talkdesk app is working without any issues and the call quality is better than the other competitors I listed. Reporting is similar with Aircall but superior to cloud talk. Coaching was used with Aircall and was on par with Talkdesk, …
Chose Talkdesk
Aircall doesn't guarantee a ring on their platform. Talkdesk exceeded our expectations from when the call starts and how fast it can get to an agent.
Chose Talkdesk
Although the call quality was great from Aircall and also good prices lot of the integration is in beta which limits the functionality. During our trial, we were having a hard time getting data transferred to our tools. So we opted for talkdesk and we are pretty happy with our …
Chose Talkdesk
The transfer features available to us in Aircall were nearly impossible to use. Agents had to be in a wide-open status that allowed both inbound calls and transfers to be routed, requiring a complex ballet of "turn on your availability and get the transfer" within a split …
Chose Talkdesk
Talkdesk has a lot of competitors, but it really stands out because of its strong features. Talkdesk is modern and was chosen for its ability to meet specific business needs. Talkdesk was selected for its balance of powerful features, such as robust integration and evolving …
Chose Talkdesk
Zoom Phone has all CX requirements met for our team, but we worried about prospecting/outbound options for Sales and ability to grow with our team in the future. We opted to use Zoom Phone internally for our non-customer-facing team instead. The downsides of Ring Central …
Chose Talkdesk
Talkdesk accomplished all the functionalities our Company was looking for in a dialer operation setting - predictive dialer, dashboard elaboration, CRM integration, Bigquery integration, call forwarding, IVR, Inbound operation, among others. This is something that the other …
Chose Talkdesk
I must say that there is no comparison between the two.
Chose Talkdesk
No comparison, TalkDesk is a much more robust tool.
Features
AircallGoTo ConnectTalkdesk
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
Aircall
7.7
29 Ratings
4% below category average
GoTo Connect
8.7
259 Ratings
8% above category average
Talkdesk
-
Ratings
Hosted PBX8.01 Ratings8.5205 Ratings00 Ratings
Multi-level Interactive Voice Response (IVR)8.220 Ratings8.4177 Ratings00 Ratings
User templates5.01 Ratings8.2176 Ratings00 Ratings
Call reports8.526 Ratings8.9229 Ratings00 Ratings
Directory of employee names9.025 Ratings9.5228 Ratings00 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
Aircall
7.8
32 Ratings
7% below category average
GoTo Connect
8.8
268 Ratings
5% above category average
Talkdesk
-
Ratings
Answering rules9.331 Ratings8.8244 Ratings00 Ratings
Call recording9.029 Ratings8.8209 Ratings00 Ratings
Call park4.01 Ratings8.9194 Ratings00 Ratings
Call screening8.625 Ratings8.9199 Ratings00 Ratings
Message alerts7.927 Ratings8.6234 Ratings00 Ratings
VoIP system collaboration
Comparison of VoIP system collaboration features of Product A and Product B
Aircall
5.7
19 Ratings
34% below category average
GoTo Connect
8.4
214 Ratings
5% above category average
Talkdesk
-
Ratings
Audio conferencing5.719 Ratings8.7207 Ratings00 Ratings
Video conferencing00 Ratings8.7160 Ratings00 Ratings
Video screen sharing00 Ratings7.4140 Ratings00 Ratings
Instant messaging00 Ratings8.8137 Ratings00 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
Aircall
8.4
29 Ratings
4% above category average
GoTo Connect
9.1
234 Ratings
12% above category average
Talkdesk
-
Ratings
Mobile app for iOS9.023 Ratings9.0200 Ratings00 Ratings
Mobile app for Android7.818 Ratings9.1180 Ratings00 Ratings
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Aircall
-
Ratings
GoTo Connect
-
Ratings
Talkdesk
7.8
488 Ratings
7% below category average
Agent dashboard00 Ratings00 Ratings7.3467 Ratings
Validate callers00 Ratings00 Ratings7.9410 Ratings
Outbound response00 Ratings00 Ratings8.0428 Ratings
Call forwarding00 Ratings00 Ratings8.0420 Ratings
Click-to-call (CTC)00 Ratings00 Ratings8.3388 Ratings
Warm transfer00 Ratings00 Ratings8.6442 Ratings
Predictive dialing00 Ratings00 Ratings8.9226 Ratings
Interactive voice response00 Ratings00 Ratings8.5312 Ratings
REST APIs00 Ratings00 Ratings6.6247 Ratings
Call scripts00 Ratings00 Ratings7.5222 Ratings
Call tracking00 Ratings00 Ratings8.3436 Ratings
Multichannel integration00 Ratings00 Ratings6.3320 Ratings
CRM software integration00 Ratings00 Ratings7.8374 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Aircall
-
Ratings
GoTo Connect
-
Ratings
Talkdesk
8.0
472 Ratings
4% below category average
Inbound call routing00 Ratings00 Ratings8.7432 Ratings
Omnichannel inbound routing00 Ratings00 Ratings7.3314 Ratings
Recording00 Ratings00 Ratings8.9456 Ratings
Quality management00 Ratings00 Ratings8.3414 Ratings
Call analytics00 Ratings00 Ratings8.2429 Ratings
Historical reporting00 Ratings00 Ratings8.0436 Ratings
Live reporting00 Ratings00 Ratings7.6429 Ratings
Customer surveys00 Ratings00 Ratings7.5240 Ratings
Customer interaction analytics00 Ratings00 Ratings7.1275 Ratings
Best Alternatives
AircallGoTo ConnectTalkdesk
Small Businesses
CloudTalk
CloudTalk
Score 7.5 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 7.5 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Enterprises
Cisco Business Edition 7000 (discontinued)
Cisco Business Edition 7000 (discontinued)
Score 9.0 out of 10
Cisco Business Edition 7000 (discontinued)
Cisco Business Edition 7000 (discontinued)
Score 9.0 out of 10
Google Cloud Contact Center AI
Google Cloud Contact Center AI
Score 5.5 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
AircallGoTo ConnectTalkdesk
Likelihood to Recommend
9.2
(33 ratings)
8.8
(253 ratings)
8.4
(498 ratings)
Likelihood to Renew
7.9
(2 ratings)
8.3
(28 ratings)
8.5
(39 ratings)
Usability
9.0
(3 ratings)
7.7
(80 ratings)
8.6
(313 ratings)
Availability
-
(0 ratings)
9.1
(3 ratings)
9.8
(8 ratings)
Performance
-
(0 ratings)
9.1
(3 ratings)
10.0
(8 ratings)
Support Rating
9.8
(2 ratings)
7.6
(56 ratings)
6.9
(131 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
9.0
(5 ratings)
Implementation Rating
-
(0 ratings)
8.9
(139 ratings)
7.4
(222 ratings)
Configurability
-
(0 ratings)
9.1
(2 ratings)
10.0
(7 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
10.0
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
9.1
(3 ratings)
User Testimonials
AircallGoTo ConnectTalkdesk
Likelihood to Recommend
Aircall
Aircall is a great fit for any SaaS organization for sales and support groups. Since I come from sales, I cannot talk about support, but for the sales team, it's a great help. It's intuitive and user-friendly. No need for formal training as it's very easy to access all the features you need. I particularly like the option of taking calls on my mobile phone while I am away from my desk or traveling, and also how I can easily manage my working hours and schedule. I also like its ability to interact with different CRMs and other useful tools like Slack, etc.
Read full review
GoTo (formerly LogMeIn)
Go-To softphones have made my life as an IT manager significantly easier. Being able to take calls and listen to my voicemails on both my computer and mobile phone has been a game-changer. I also cannot recommend the "drag-and-drop" dial plan management system enough. It makes the entire process as easy as programming in Visual Basic and allows you to see exactly what is happening when someone dials into a line.
Read full review
Talkdesk
If I was building a contact center from scratch with the intent of integrating AI features into my operations, Talkdesk would be a top choice. If you do not plan on integrating AI, you might find a lot of Talkdesk's offerings extraneous. Talkdesk's Copilot (real-time agent assistant, summarization, etc.) is very accurate for shorter calls. We have an ATT that is much higher than their customer base average, and the summary can start to become less succinct the longer the call goes on. We've noticed the same for automated QA scoring. This is more of a limitation of AI in general, rather than for Talkdesk itself.
Read full review
Pros
Aircall
  • Aircall's integration with HubSpot is fantastic. I can call from anywhere in HubSpot and know that my call is logged automatically. During my call, I have easy access to a contact's record and can pull up any information I need in just the click of a button. The only limit I've found is that it doesn't (yet?) auto-log to tickets. This seems to be pretty common among other integrations so it wasn't seen as a con in our buying decision.
  • I really like the Aircall dashboard and being able to customize who has access to what number. We even have the ability to give outbound calling privileges only to certain team members. It's also great that you can set up each individual number's answer tree to ring to the correct person.
  • There's a lot of cool features that don't make sense for our particular business, but I think Aircall's metric tracking and coaching abilities would be really useful for a lot of teams. I remember in my first call hearing about a feature where a manager can listen in and "whisper" tips to a rep during a call that only the rep would be able to hear. I can see how this would add value in a coaching situation.
Read full review
GoTo (formerly LogMeIn)
  • Call reports: You can see and review calls received from the first receptor until the last who attend this call, also you can review all calls make and received by your teams
  • Voicemail options: Availability to create some voicemail with multiple receptors
  • Devices option: with several options to change on your devices
  • Audio library: Multiple option to create your own audio library with or without ambien music
Read full review
Talkdesk
  • Talkdesk excels at reporting. It offers a wide range of reports, such as Aux, AHT, and productivity reports, which are great for monitoring performance.
  • Talkdesk has speech-to-text analytics. This is an AI transcript system. The AI detects speech and transcribes it.
  • Talkdesk is easy to integrate with other apps. Such as Calabrio and Zendesk.
Read full review
Cons
Aircall
  • No schedule for bank holidays
  • No feature to update more than one phone line at the same time
  • Admins don't have access to the timeline of a call to see with which agent it rang
  • Missing agent-specific stats when your phone lines are organized in teams
  • If calls are setup to ring to a first group and then a second, if the whole first group is already busy, it does not go to the second group but puts the customer on hold
Read full review
GoTo (formerly LogMeIn)
  • I wish I could use the speed dials from my phone on the apps
  • I wish there was a regular reboot of phones during off hours to help from the inevitable glitches of VoIP phones
  • It would be nice if extensions were updated without the need to reboot phones.
Read full review
Talkdesk
  • From experience, customer service is terrible, we've had 5 account executives over 18 months, extremely difficult to get timely answers to pressing issues.
  • Integration with other tools, such as ServiceNow, is not truly integration (in my opinion). There was a marked difference between what the salesperson communicated during the evaluation period and what we actually got once we purchased and implemented the product.
  • We continue to have stability issues which force our agents to restart the Talkdesk client. I frequently receive vague error messages ('something went wrong') that can be frustrating as there's no actual detail to what happened. To be fair, it has improved since we implemented the tool, but if you were to ask our agents what frustrated them, Talkdesk would be at the top of their list.
  • Being a multi-channel platform was one of the things that drew us to Talkdesk; however, the chat channel lags way behind voice in customization and reporting.
  • Lack of training resources. The 'Talkdesk Academy' is often very out-of-date. Would be nice to have actual webinars or online training (even paid training) for various functions of the tool like reporting, WFM, IVR, etc.
Read full review
Likelihood to Renew
Aircall
I give this rating as aircall is very easy to use but also lacks a parallel dialing feature which makes it slower to use. aircall has a pretty seamless integration with salesforce which is helpful. For the cost it is definitely very reasonable but it also lacks a live coaching/listening feature which is very valuable as a manager.
Read full review
GoTo (formerly LogMeIn)
They are knocking it out of the park on all fronts. I love the service and support I am receiving and have no complaints. If they raised their prices substantially I would reconsider but I don't think that will happen anytime soon. They would have to mess up something consistently moving forward to make me want to move
Read full review
Talkdesk
One of the best tools our there to tackle alot of our needs or issues within the organisation's and is value for money as you find alot of the features already in bedded and the Ai features are user friendly no need for additional training and Talk desk support when any issues arise is amazing
Read full review
Usability
Aircall
I provide this rating based on my overall experience using Aircall. I have used it on my previous company as well and that being said, it is a proof that Aircall is a great tool to use in contact centers and with B2B businesses that has direct communication with clients.
Read full review
GoTo (formerly LogMeIn)
Overall, it's a decent product for the price. It has the basic features our company needed when it was brand new and was not overly difficult to set up. As we've grown, it's become increasingly difficult to build out the features we want to implement within the PBX, and customer support can be less than helpful. Many of the more advanced features (dial plans, queues, etc.) take a lot of research to understand how to implement. Some of the features we paid for weren't even available when we were attempting to set them up.
Read full review
Talkdesk
Talkdesk is helpful because we use it to receive calls in our BPO. Not only do we track live ques and statuses from agents, but we also receive feedback from our assessors through the talk desk as well as coaching, and it also stores customer contact data; I can track all my calls, and It records all the calls so we can come back to review them. You can also listen live and track your daily productivity. You can change your aux statuses very quickly, and there was an update talk desk that allows you to queue another status while you are on a call or after-call work, which is a great feature.
Read full review
Reliability and Availability
Aircall
No answers on this topic
GoTo (formerly LogMeIn)
I have never experienced or heard of unplanned outages when it comes to GoTo Connect. Most of the time the unplanned outage is always local power at a site or internet service provider having an unplanned outage. GoTo's service has never failed any of our orgs yet that I know of.
Read full review
Talkdesk
Talkdesk is very handy but, sometimes we do face issues were the system can just kick you out and not be able to do calls or receive calls but, what I like about the system once you start refreshing or troubleshooting, everything becomes normal it is a unique system and very modern we don't usually have system issues with Talkdesk.
Read full review
Performance
Aircall
No answers on this topic
GoTo (formerly LogMeIn)
There is no lag in phone calls. There is no background noise or static/fuzz. Calls are crystal clear. With other dialers and phone systems, I have experienced delays between dialogue or delays with the caller picking up the phone and then being able to hear you. We do not experience this with Go To Connect.
Read full review
Talkdesk
reports are good until a report is a big one in size then the wait is longer and some call reports delay by an hour or so which is not ideal as we pull these hourly and need them from Work force management perspective and Quality reports are perfectly fine
Read full review
Support Rating
Aircall
We've enjoyed using Aircall so far and have had no issues with it. The platform is easy to use, looks nice, and makes it easy to keep track of everything.
Read full review
GoTo (formerly LogMeIn)
One of the MOST challenging things in tech support is that some of the offshore agents "don't speak Texan/English", and are really hard to understand. GoTo Connect's support is usually someone who is VERY easy to understand their US/English, and are very helpful. In dozens of interactions for our business & our clients, we've only had a few tickets that couldn't be resolved on the first call
Read full review
Talkdesk
If Talkdesk had a dedicated phone support line I would have given this rating an overall 10. Their knowledge base is absolutely HUGE and at times very helpful. It's easy to search through and their customer support chat system works perfectly fine, but there are just some times that you need to speak to a human on the phone to ensure you are always on the same page.
Read full review
In-Person Training
Aircall
No answers on this topic
GoTo (formerly LogMeIn)
No answers on this topic
Talkdesk
The training that was given to us was very smooth and professional. I give my trainer 10/ 10 rate the training was so smooth and very helpful she would make sure we also watch videos of how to use the system which made it very easier for us and what was interesting it is because, the system is also easy.
Read full review
Online Training
Aircall
No answers on this topic
GoTo (formerly LogMeIn)
The training videos could be more in-depth. This would help our user base so that they can feel impowered to look up information that they need without having to ask our admins every time they have a question about the system. Online training videos are also inferior to an actual person explaining systems.
Read full review
Talkdesk
Nothing is perfect!! Needing the ability to repeat the training so everyone was on board was important. Not real sure how many people had to repeat the training as they trained on their own and given 30 minutes at a time.
Read full review
Implementation Rating
Aircall
No answers on this topic
GoTo (formerly LogMeIn)
One big lesson we learned is that training the team well makes a huge difference. It was easier when we started with the fundamental features, such as the way calls are handled. Getting staff involved early helped us set it up the right way. So I would say my experience with implementation was straightforward.
Read full review
Talkdesk
We were very satisfied with the implementation of Talkdesk. The team was able to gather all the data and information about the system we had in place at the moment and delivered us a Talkdesk plan that suited our needs. We had a few calls after implementation where our questions were answered and gave us the confidence to continue using the system.
Read full review
Alternatives Considered
Aircall
We used to answer phone calls on our fix line when at the office. The quality was very bad but we had in mind that a VOIP solution would be too expensive. When lockdown began last year, I had to redirect calls on my own mobile phone which was not efficient. Also I couldn't receive voicemails, have a history of calls or choose working hours.
Read full review
GoTo (formerly LogMeIn)
Avaya IP Office was for us a complicated and inflexible on-prem solution. It could be made to do a great many things similar to GoTo, however it was not flexible and scalable in the same way as GoTo, which is to be expected of a cloud solution. In particular, as we aimed to build out a contact center, IP office could not do it in a work-from-anywhere environment, and the softphone provided almost no information to the agent. GoTo solved all of the problems we were encountering with IP office, with the added benefit of not needing continously upgrading licensing - as GoTo is a one-license solution.
Read full review
Talkdesk
Talkdesk is used to take inbound and outbound calls, which helps improve customer experience. It also provides evaluations through quality management. Talk desk scores are sometimes behind, but they still work well regarding taking and receiving calls. Some agents blame the Talk Desk because they lack knowledge of how to use it.
Read full review
Scalability
Aircall
No answers on this topic
GoTo (formerly LogMeIn)
Its not readily apparent to me, other than cost, where you would run into any issues with larger scale deployments. When we went live on the product, the Jive team was always willing to do mass updates for us on our extensions, users, etc. in the system, so we didn't have to do too much manual one-by-one updates.
Read full review
Talkdesk
talk desk has helped us massively with flexibility of one system giving us all the relevant information we need to be able to drive improvement and also good service from work force management to quality improvement to the reporting of the work and inputs going in and assess outputs to determine the success of our work and remaining development areas
Read full review
Return on Investment
Aircall
  • Because of the lack of local partnerships with South African telecoms companies, calls to South Africa is very expensive. This was not originally apparent when opening the Aircall account.
  • Not having the option to display a local South African number in the CLIP, means that people are not always eager to pick up the phone when they see an overseas number ringing.
  • The only positive impact has been the collaborative experience and being able to maintain a virtual office
Read full review
GoTo (formerly LogMeIn)
  • Cost Savings have been realized from reducing hardware .
  • We are all able to collaborate remotely and it has been seamless and easy to setup.
  • I'm able to pull reports, i wish there was improvement on the data analysis side. It has gotten better since LogMeIn, but something is a miss and can be improved.
Read full review
Talkdesk
  • Reduced hold times with callback feature = better CX
  • Easy transfer option between teams where we can talk rep-rep first before bringing the caller in = less repeated information the customer has to provide = better CX
  • Modified call dispositions allows for better call management & organization = less work on our end!
Read full review
ScreenShots

Aircall Screenshots

Screenshot of A simple way to make and receive calls at your desk.Screenshot of Your calls on the go, anywhere you go (iOS + Android).Screenshot of Track your team's call activities in real-time in the Aircall Activity Feed.Screenshot of Track your team's call performance in real-time in the Aircall Analytics Dashboard.

GoTo Connect Screenshots

Screenshot of GoTo App - contact center general settingsScreenshot of GoTo App - meeting chat (in-session)Screenshot of simple setupScreenshot of mobile app - ongoing callScreenshot of session controlsScreenshot of call menu

Talkdesk Screenshots

Screenshot of Talkdesk Guardian™, which is an AI-driven, native cloud compliance solution that enables contact centers to gain visibility and take control of their WFH and hybrid workforce.Screenshot of Talkdesk Autopilot™, which is a tool that handles common customer queries, like orders, returns and billing, and automatically responds with conversational answers. And when complex cases are detected that need human empathy and expertise, the virtual agent will redirect customers to a human agent.Screenshot of Talkdesk AI Trainer™, which equips customers with tools to observe, simulate, and put guardrails on AI, according to their needs. This way, generative AI can be used responsibly, preventing AI mishaps, and protecting the brand from potentially poor AI experiences.