Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Clari
Score 8.6 out of 10
N/A
Clari is a predictive sales analytics and sales forecasting solution from the company of the same name headquartered in Sunnyvale.N/A
Outreach
Score 8.3 out of 10
N/A
Outreach is an agentic AI platform for revenue teams that infuses purpose-built agents, conversation intelligence, and assistive insights to power use cases across revenue motions, from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting.N/A
Pricing
Apollo.ioClariOutreach
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioClariOutreach
Free Trial
YesNoNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioClariOutreach
Considered Multiple Products
Apollo.io
Chose Apollo.io
In both tools i have to rely on zoominfo in exacting details to Salesforce. Once its exacted from there then i have to move to Salesloft or outreach to create an automate sequence for reaching out to ICP's. But in Apollo.io i no need to reply on 3rd party tools like zoomonfo …
Chose Apollo.io
We ended up going with Outreach recently, although Apollo was excellent for us in the beginning. I honestly miss using Apollo's sidebar functionality that worked seamlessly with LinkedIn and LinkedIn Sales Navigator. The new workflow we have with DiscoverOrg to Outreach is not …
Clari

No answer on this topic

Outreach
Chose Outreach
Outreach is more user friendly and has more functions that are useful for my organisation.
Chose Outreach
I would say it's pretty comparable. I think Outreach is probably more robust and customizable.
Chose Outreach
In order of what my choices would be with the options above:
Apollo, Salesloft, Outreach, Unify, Amplemarket
In my opinion, Apollo is terrible and the only reason it is still solvent is that startups with no money need a solution to have some sort of data enrichment and have a …
Chose Outreach
Outreach is a great tool, but it may not be the most effective one. It is very cost-effective, but teams can easily outgrow outreach. Outreach is more sophisticated than Salesloft. However, Apollo is far more refined and more in-depth from a functionality standpoint. I would …
Chose Outreach
Outreach has better email deliverability and brand reputation compared to its competitors. The pricing and licensing model also fits in with our requirements. Importantly, our leadership and sales teams recommend using Outreach, as they are comfortable with the platform due to …
Chose Outreach
We stuck with Outreach in the past because Groove did not have as advanced trigger options, but we liked the benefits that Groove has with a native Salesforce integration. Ultimately, we stayed with Outreach because we did not have the bandwidth in order to implement a new …
Chose Outreach
Outreach and Salesloft are incredibly similar tools, but Salesloft just barely gets to edge for me because Salesloft's customer service is significantly better than Outreach. Both tools have nearly identical capabilities, but actually using Salesloft and fixing issues with it …
Chose Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to …
Chose Outreach
Outreach has the superior task workflows and sequence workflow. If that is what you are hoping to use Outreach has you covered. They also have the pipeline management that is passable and then Kaia which can add in the call coaching. Overall it has everything that you need in …
Chose Outreach
I like Outreach because it seems to be the most efficient and easiest to use.
Chose Outreach
Outreach is the easiest to use and it is very user friendly.
Chose Outreach
Outreach is vastly superior to other sales engagement platforms, because it's easy to use and effective to track engagement
Chose Outreach
HubSpot is limited in the automation of its sequence, which at this time is still in the product roadmap. For example, on HubSpot sequences, even with the professional package, you cannot have different threads in one sequence; therefore, followup is extremely difficult. For …
Chose Outreach
Outreach is more detailed and in depth than Apollo. The only reasons why I really liked Apollo was the UI and being able to research companies within the app- however, we use Zoominfo for reaching out now and it is better with more information. Outreach connects to ZI and …
Chose Outreach
I chose Outreach simply because it just works. ZenProspect was a hassle and didn't have throttling (and was full of bugs), and Beamery was just a bit too basic for what we were looking for. Outreach has all the automated features we were looking for to make outbound sales as …
Features
Apollo.ioClariOutreach
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
188 Ratings
4% above category average
Clari
-
Ratings
Outreach
-
Ratings
Advanced search8.4183 Ratings00 Ratings00 Ratings
Identification of new leads8.2184 Ratings00 Ratings00 Ratings
List quality7.8186 Ratings00 Ratings00 Ratings
List upload/download8.4175 Ratings00 Ratings00 Ratings
Ideal customer targeting8.0182 Ratings00 Ratings00 Ratings
Load time/data access8.1184 Ratings00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
186 Ratings
5% above category average
Clari
-
Ratings
Outreach
-
Ratings
Contact information8.3186 Ratings00 Ratings00 Ratings
Company information8.4186 Ratings00 Ratings00 Ratings
Industry information8.0184 Ratings00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
184 Ratings
5% above category average
Clari
-
Ratings
Outreach
-
Ratings
Lead qualification process7.9168 Ratings00 Ratings00 Ratings
Smart lists and recommendations7.5168 Ratings00 Ratings00 Ratings
Salesforce integration8.1106 Ratings00 Ratings00 Ratings
Company/business profiles8.1175 Ratings00 Ratings00 Ratings
Alerts and reminders7.7157 Ratings00 Ratings00 Ratings
Data hygiene7.5175 Ratings00 Ratings00 Ratings
Automatic data refresh7.5166 Ratings00 Ratings00 Ratings
Tags7.8141 Ratings00 Ratings00 Ratings
Filters and segmentation8.2170 Ratings00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
161 Ratings
3% above category average
Clari
-
Ratings
Outreach
-
Ratings
Sales email templates7.5160 Ratings00 Ratings00 Ratings
Append emails to records7.9147 Ratings00 Ratings00 Ratings
Sales Forecasting Features
Comparison of Sales Forecasting Features features of Product A and Product B
Apollo.io
-
Ratings
Clari
8.2
11 Ratings
0% below category average
Outreach
-
Ratings
Sales Benchmarking00 Ratings7.48 Ratings00 Ratings
Quick Dashboard/Forecast00 Ratings8.810 Ratings00 Ratings
Sales Visuals00 Ratings8.510 Ratings00 Ratings
Sales Forecast Templates00 Ratings8.210 Ratings00 Ratings
Sales Forecasting Factors00 Ratings8.110 Ratings00 Ratings
Sales Forecast Review00 Ratings8.510 Ratings00 Ratings
Sales Forecasting Management00 Ratings8.610 Ratings00 Ratings
Custom Forecast Models00 Ratings7.810 Ratings00 Ratings
Record of Previous Sales Forecasts00 Ratings8.110 Ratings00 Ratings
Sales Forecast Collaboration:00 Ratings8.610 Ratings00 Ratings
CRM Data Import00 Ratings7.811 Ratings00 Ratings
User Ratings
Apollo.ioClariOutreach
Likelihood to Recommend
8.6
(209 ratings)
8.6
(38 ratings)
8.5
(254 ratings)
Likelihood to Renew
8.7
(5 ratings)
10.0
(3 ratings)
8.5
(11 ratings)
Usability
8.3
(180 ratings)
8.3
(16 ratings)
8.3
(204 ratings)
Availability
-
(0 ratings)
8.5
(2 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
9.0
(2 ratings)
9.1
(1 ratings)
Support Rating
7.0
(6 ratings)
9.6
(7 ratings)
9.5
(25 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
8.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
9.6
(4 ratings)
4.5
(3 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
7.3
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.5
(2 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.5
(2 ratings)
8.6
(53 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioClariOutreach
Likelihood to Recommend
Apollo.io
If a company is looking to do higher volume email and phone outreach, Apollo.io is a good tool. I would recommend first verifying if this type of outreach works with your offering. If it does, this tool will be very helpful for you.
Read full review
Clari
We use Clari as the primary way to manage our sales business, our opportunities, and our forecasting. Clari provides a very clean, digestible, and easy to manipulate format to view and manage all of the Salesforce information. The fact that Clari is able to provide an easily customizable set of columns and groups, coupled with the ability to write back to Salesforce is fantastic. Anyone in a mature sales organization will find Clari highly effective at helping manage their funnel of opportunities and their business.
Read full review
Outreach
Outreach has made a huge impact to our business. As with any software, the key is in the implementation and making sure that all reps are onboarded and trained effectively to maximise the platforms capability. We have a sales team of 35, which includes customer success, whilst the platform may be suited for a larger business, for a company of this size this has been ideal
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Clari
  • Creates call summary and add them in created tags to help us to targeted monitoring.
  • Help us create battlecards that agents can use on live calls.
  • Help us create library and playbook of good and bad calls for training.
  • Help us provide a call overview by team.
Read full review
Outreach
  • Sequencing -- setting up automated to-do lists so sellers can simply log in and run through their call and email tasks efficiently.
  • Templates/snippets -- we have dozens and dozens, really useful to systematize our communications around feature sets, pricing, etc.
  • Reporting -- super simple to get reporting on how sequences are performing, overall rep activity week over week, etc.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Clari
  • Sometimes we'll update everything and it won't save so GTM teams have to do it again. Not sure if it's whenever we do platform updates.
  • As a manager I'm not able to reorder my teams names in the rows. I have to ask our Admin to sort A-Z which is time wasted
Read full review
Outreach
  • It is not very clear how to use the automated info-filler logic provided to customize emails and outreach to each prospect and account. More in-app guidance on that would be invaluable.
  • I wish my Outreach program didn't sign me out so frequently; I have to sign in multiple times a day.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Clari
I will renew my Clari Subscription for many reasons. 1. Streamlines Sales - Clari automates many manual tasks like note-taking and transcripts. This frees my sales team so they can focus on closing deals. 2. Increased customer retention - Clari helps me identify potential churn risks and take proactive measures. 3. AI-Driven Insights
Read full review
Outreach
It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
Read full review
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Clari
Clari's UI does not resonate with new users. The backend query updating takes quite long time to update. Lots of fixes are needed without answers or solutions offered by the Clari team. If set up correctly with clear recommendations from the Clari team, all the previous issues may be resolved, however the usability is tied closely to set up.
Read full review
Outreach
Overall, Outreach is usable and scalable across team sizes. The only reason I give a nine and not a 10 is that there are improvements that can be made within the reporting feature. It is usable, but not everyone can easily self-learn the best practices. At times, it may require building 2-3 reports and then using a VLOOKUP in Excel to achieve the desired outcome.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Clari
becasue end of year or around end of Q due to background changes my total number dissapear and make it hard in that week to see forecast numbers accurate
Read full review
Outreach
In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.
Read full review
Performance
Apollo.io
No answers on this topic
Clari
It always performs well and make sure i am good at what i need to do
Read full review
Outreach
Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Clari
Clari is very willing to jump in and build out use cases. They will work to do anything for you. That said, their follow up is not great. We have had to reach out for follow up several times on a project, which is still not complete. I wish they taught us how to complete what we want, rather than doing it in house for us
Read full review
Outreach
There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
Read full review
In-Person Training
Apollo.io
No answers on this topic
Clari
We had one session of in-person training conducted in our office.
Read full review
Outreach
We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
Read full review
Online Training
Apollo.io
No answers on this topic
Clari
Clari has good training materials, videos, and documentation.
Read full review
Outreach
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Clari
No more the better there is a plan and technical support the business needs and functionalities can be created for the company to use it like that
Read full review
Outreach
I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
Read full review
Alternatives Considered
Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, it’s somewhat incomplete when compared to Apollo.io.
Read full review
Clari
At the time of selection, Clari was a more mature product than Xactly Forecasting. We did not want to experience growing pains with Xactly. Pipeline Inspection from SFDC was just becoming available. We had already selected Clari before we learned about Pipeline Inspection.
Read full review
Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to use, the capabilities are well thought out, and it just makes your life/work a lot easier.
Read full review
Scalability
Apollo.io
No answers on this topic
Clari
Due to system error in metrics in SFDC sometimes i need to manually add numbers to my forecast that do not show up in clari
Read full review
Outreach
When I first joined the company we were a sales team of 10. Over the last 4 years we have grown to 30 and have used Outreach the entire time. Everyone uses Outreach and it works for virtually any size business. The seat model works perfectly for any size company plus Outreach can handle hundreds of thousands of emails being sent out. We never have to worry about throttling or any type of lag time based on usage. This is key when scaling.
Read full review
Professional Services
Apollo.io
No answers on this topic
Clari
I believe the services provided to our company were always good to help with installing and improving the product
Read full review
Outreach
No answers on this topic
Return on Investment
Apollo.io
  • Helped to book 30 meetings in 30 days.
  • It's very easy to learn.
  • We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.
Read full review
Clari
  • I no longer spend hours reconciling spreadsheets or guessing which opportunities are real - Clari shows me exactly where to focus to drive results.
  • I have consistently hit my quota the last 3 quarters thanks to Clari's precision and detailed insights.
Read full review
Outreach
  • Features for booking a meeting are nice, especially with the transition to different time zones.
  • Calling is a nice feature, and it's good that I can hop around outreach while in the call when pulling up info.
  • Task creation is also a good feature.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Outreach Screenshots

Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.