Avion vs. Craft

Craft is really well suited for any size design team - I have used it within a team of 3, and within a team of 30. It helps with collaboration within the team, and between external teams through 'sync' with Invision. It increases efficiency of using Sketch with things like 'data', 'duplicate', and 'stock'. These tools not only make designing faster, but also more realistic, allowing us to 'test' our designs sooner.

Incentivized

• Craft is built to digital products developers, so its workflow is great.
• It has a very nice interface and is a beautiful tool.

Incentivized

• tools hard to understand
• user interface is a bit tricky for some who is not familiar with these apps
• detailed control page with more formatting options

Incentivized

Responsive chat with founders to answer any questions you have.

Incentivized

Craft was originally developed in response to ExpressionEngine's shortcomings. While ExpressionEngine has caught up in some regards, it still looks and feels a bit unpolished by comparison. Additionally, ExpressionEngine's vendor has never gotten UI right - not on their website, nor in their CMS. Craft remains easier to use, more polished and provides a wider feature set in its base install (without needing plugins). As for WordPress - while I recognize its massive popularity, I find its reliance on themes, third-party plugins, along with security shortcomings, make it a poor fit for the larger custom projects we build. On the other hand, if you want to throw up a passable website in a day, you can't beat WordPress.

Incentivized

• Easy to keep track of notes in a more structured way than a long single document that gets added to over time.
• Great for sharing with collaborators.
• Allows for quick draft creation which produces better final documents.

Incentivized