Avochato vs ShopperTrak

• Broadcasting, You can broadcast depending on tags or selecting specific contacts and even send the broadcast right away or schedule it for delivery. Once it's out you can see who received it and who responded and get your insights from that.
• It lets you categorize your contacts with the tag feature, you can create and add as many tags as you wish and need and then go to those tags to access selected contacts and see how everything is going on a market, target, area, anything.
• Unlimited history! A contact that you got a hold of 2 years ago through Avochato, you can still see all the calls, messages, voice mails between the company and them.

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• Count inbound and outbound traffic
• Compare traffic to location specific sales.
• Detailed dashboards with at a glance actionable content.

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• It was a bit clunky to figure out the scheduling function in the beginning, this could be improved
• Removing notifications for messages that are sent out and already managed.
• The system keeps all communication in one location, it would be helpful if the outbound messages were in one organized area and the incoming messages in a separate.

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• Updated end users when enhancements are implemented.
• User specific reporting.

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• Great communication platform that has allowed us to speed up and communicate more effectively

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• We now better manage our labor to meet customer traffic.
• We can better measure the impact of promotions we offer.
• At a glance, I can identify stores with the biggest opportunities.

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