AWeber vs. Brevo vs. Google Ads

AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.

Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.

Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

Incentivized

• List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
• List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
• Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
• Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.

Incentivized

• Sendinblue allows you to send emails that do not arrive in spam
• Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
• Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates

Incentivized

• Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
• Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
• Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.

Incentivized

• Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
• Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
• Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.

Incentivized

• Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
• Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
• The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
• Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.

Incentivized

• If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
• There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

Incentivized

AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.

SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers

Incentivized

I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

Incentivized

See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.

Incentivized

It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.

This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

Incentivized

I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.

Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.

I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.

Incentivized

These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.

Incentivized

We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

Incentivized

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.

Incentivized

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.

Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.

We selected Sendinblue initially because of price.

Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.

The Click Rate has stayed about the same - averaging about 2-3% on both platforms.

Incentivized

Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

Incentivized

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.

• Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
• Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
• Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder

Incentivized

• Saved us over 80% of what we used to pay aWeber for the exact same services
• Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
• Saves us an incredible amount of time in content creation using Brevo content editor

• Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
• Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
• If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

Incentivized