BetterCommerce vs. commercetools

BetterCommerce can be a bit complicated to understand the scope of for an ecommerce brand, but the implementation is simple upon signing up. What really matters is the results that have came about in terms of conversions from customer engagement, orders, and also views of the product marketplace. I like that SEO is included and data is omnichannel meaning we can see all of our brand's sales channels for the most data driven decisions.

Incentivized

Commercetools is generally a very flexible, smart platform for eCommerce business. It's an API enabled, cloud solution that makes integration seamless and quick to deploy. It's also a modern platform that utilizes API query languages like GraphQl. It lacks some functionalities in pricing and geographic variations of product portfolio but the platform is constantly improving and new functionalities are added.

Incentivized

• Currency Option
• Initial Step of inventory and Scaling
• Managing multiple store at once

Incentivized

• Very good documentation
• Stabile and scalable Microservice-Architecture
• Cloud Native Platform

• Bit hard to understand the features at first glance

Incentivized

• Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
• Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
• Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.

Incentivized

We selected BetterCommerce for its 100% API-first philosophy. We were able to integrate it without changing our stack and customize our online store.

Incentivized

• Increased the Sales with Online Platform
• Increased customer awareness about the product.
• Required knowledge of the technical aspect.

Incentivized

• We were able to successfully launch the ecommerce platform in under 4 months of starting development work.
• Integrate the same APIs to different client facing solutions.
• The total cost of platform recovered in 8 months of deployment.

Incentivized