BLUE Software vs. Planful for Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BLUE Software
Score 1.0 out of 10
N/A
BLUE Software acquired Kodak's Design2Launch, and it is now part of their suite of digital asset management, design, and artwork management suite.N/A
Planful for Marketing
Score 8.2 out of 10
N/A
Planful for Marketing, formally known as Plannuh, consolidates strategic marketing and execution in one platform that houses goals, campaigns, budget, expenses, and performance metrics for better visibility, collaboration, and agility.
$15,000
per year
Pricing
BLUE SoftwarePlanful for Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BLUE SoftwarePlanful for Marketing
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details——
More Pricing Information
Community Pulse
BLUE SoftwarePlanful for Marketing
Top Pros

No answers on this topic

Top Cons

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Best Alternatives
BLUE SoftwarePlanful for Marketing
Small Businesses
Kantata PS Cloud
Kantata PS Cloud
Score 7.2 out of 10
Kantata PS Cloud
Kantata PS Cloud
Score 7.2 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BLUE SoftwarePlanful for Marketing
Likelihood to Recommend
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
BLUE SoftwarePlanful for Marketing
Likelihood to Recommend
Esko
No answers on this topic
Planful
Easy to use, it looks cumbersome at first due to how much Planful can do, but once you start it's simple. Love using Planful for simple expense tracking against budget and campaign spend tracking and efficacy.
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Pros
Esko
No answers on this topic
Planful
  • Manage campaign spend
  • Provide transactional details
  • Allow you to move spend around
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Cons
Esko
No answers on this topic
Planful
  • Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
  • Integration of data is not solid and fails
  • The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work
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Alternatives Considered
Esko
No answers on this topic
Planful
Have not used any other product
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Return on Investment
Esko
No answers on this topic
Planful
  • At this stage none, we are hoping less resources allocated to managing Planful
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ScreenShots