Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.
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MARMIND
Score 9.0 out of 10
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MARMIND is
a Marketing Resource Management platform that enables marketers
worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result
analysis across point solutions, departments, and locations, MARMIND focuses on enabling businesses to make better decisions.
Relying on
a large network of marketing experts and technology partners, they offer
complementary consulting,…
$1,200
per installation
Pricing
Blueshift
MARMIND
Editions & Modules
No answers on this topic
Business
$1,200
per installation
Professional
$1,800
per installation
Enterprise
$2,600
per installation
Enterprise On-Premise
$3,500
per installation
Offerings
Pricing Offerings
Blueshift
MARMIND
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
Required
Additional Details
—
Business: €1200/month for 5 users, cloud hosting, 0.5 TB of storage, planning module, organization module
Professional: €1800/month for 10 users, cloud hosting, 1 TB of storage, planning module, organization module, monitoring modul, customizing add-ons
Enterprise: €2600/month for 15 users, cloud hosting, 2 TB of storage, planning module, monitoring module, budget & costs module, customizing add-ons and optional private hosting
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
MARMIND helps for the simple and complete structuring of complex marketing efforts. MARMIND is great support for marketing automation with room atop. We did communicate better within our marketing team. It was a big performance enhancement throughout marketing. MARMIND is easy and comfortable to learn and use with no delay starting. The adaption to our needs and wishes was really great and left a tight binding to it. We are convinced that the support by MARMIND was a great help and sustain to our intents. We realized that we did the very right decision to change to this marketing platform. We gained more overview and control in the right mixture between grossness and detail. We change after the first success with all our marketing to it. This change was really a no-timer and we were very satisfied with this change and the change in the underlying strategies. The app shortened our processes and made us enhance every step of them. The overall result was a closer communication at the more motivating steps of the marketing processes and a great plus in employee satisfaction. We had several impressive feedback loops and are convinced we will still make several in the future. The notifications, annotations, commentaries, assets, and drafts gave us an important new perspective on which we will develop our company further. Setting targets and arranging better-pre informed meetings and events in the marketing team and with external companies and customers enhanced our experiences.
Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
Integration with Segment and other apps
Retargeting with dynamic content pulled from data feeds / catalogs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
MARMIND had a better efforts-to-outcome factor. We consider it for our needs as much more suitable. This is a matter of scale and resources. We loved MARMIND from the very first impressions. It stimulates our company marketing efforts very much. The overview is very satisfactory. The software suited very well the educational level of our employees and made them quick very successful users. The role concepts matched very much our own. We are convinced that will still are in progress in getting better at MARMIND in all modules and with all processes. We consider ourselves at a very good level in using the software integrated tool landscape of MARMIND. It is stimulating and very satisfactory to plan, create, and evaluate marketing efforts of all kinds. We stopped leaving out marketing or procrastinating it. The overview is overwhelming. Everyone has great feedback and can watch the progress in the company. This is former missing feedback. So MARMIND transformed our company a lot not only our marketing. Because of the high standards in the modules that are implemented the difference may not be so big. The process standards are compliant and it is more or less a matter of personal preferences between the different brands.
