Cart.com vs. Mirakl Marketplace Platform

The Multi-Store eCommerce platform is by far the strongest feature. Anyone who has a direct to consumer business and a business-to-business side should use cart.com. Also, if you plan to grow to a 7 figure business, it is best to start and stay with cart.com because Shopify will get ridiculously expensive as you grow.

Incentivized

If you have a successful webstore with high traffic it could make sense to think about in expanding the business to other vendors by creating a marketplace (just like amazon). You'll charge a commission on the products sold in your website by other vendors, and that way you'll have a wide range of products to offer to your users. To do this, Mirakl is the software to use.

• Multi store eCommerce platform is the best part about Cart.com.
• Pricing is a super high value and rewards you as you grow.
• Free templates are attractive.
• The Rule Engine feature is very powerful and we use it a lot.

Incentivized

• Good API integration, easy to integrate
• Almost complete seller platform providing all the basic features of a Marketplace and a few advanced ones
• Good level of support of the team
• Good level of product upgrades

Incentivized

• The integrations are good, but not great. Shopify is really good at integrations.
• Tech support is fairly slow and it can take several days to a week to get a simple question answered.
• Stronger reporting. It hasn't changed in the last 4 years.

Incentivized

• Their management to start with (not kidding!)
• Cost of Mirakl can be dramatic

None of them did Multi Store platforms.

Incentivized

In 2013, when we evaluated Mirakl, we didn't find any other solution that was ready to go to market which could be compared.

Incentivized

• The pricing model is a great value adding to our bottom line.
• Our inventory management is accurate and easy with the multi-store pulling into the same dashboard.

Incentivized

• Increased turnover.
• Reduced organic product sales.
• Decreased Sales Margin.