4 Ratings
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Score 10 out of 100
3 Ratings
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Score 4 out of 100

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
Data Transfer
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
DSP integration
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Ad Campaigns

Celtra
9.4
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.8
Ad campaign creation
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
6.0
Ad deployment
Celtra
9.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Display advertising
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad display and retargeting segmentation
Celtra
9.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Sequence targeting
Celtra
9.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
5.0

Ad Reporting & Analytics

Celtra
9.8
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.5
Ad dashboards
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad performance reports
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Ad conversion tracking
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
Ad attribution reporting
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
1.0
Cross-channel ad management
Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad forecasting and optimization
Celtra
9.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Anonymous | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
Anonymous | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Anonymous | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
Anonymous | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Celtra
10.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0

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