What users are saying about
4 Ratings
4 Ratings
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Score 10 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • Celtra ranks higher in 3 feature sets: Ad Network Integration, Ad Campaigns, Ad Reporting & Analytics

Ad Network Integration

10.0

Celtra

100%
8.0

Perfect Audience

80%
Celtra ranks higher in 2/2 features

Data Transfer

10.0
100%
2 Ratings
8.0
80%
1 Rating

DSP integration

10.0
100%
2 Ratings
8.0
80%
1 Rating

Ad Campaigns

9.4

Celtra

94%
8.4

Perfect Audience

84%
Celtra ranks higher in 5/5 features

Ad campaign creation

10.0
100%
2 Ratings
8.0
80%
1 Rating

Ad deployment

9.0
90%
2 Ratings
9.0
90%
1 Rating

Display advertising

10.0
100%
2 Ratings
9.0
90%
1 Rating

Ad display and retargeting segmentation

9.0
90%
2 Ratings
8.0
80%
1 Rating

Sequence targeting

9.0
90%
2 Ratings
8.0
80%
1 Rating

Ad Reporting & Analytics

9.8

Celtra

98%
8.3

Perfect Audience

83%
Celtra ranks higher in 6/6 features

Ad dashboards

10.0
100%
2 Ratings
8.0
80%
1 Rating

Ad performance reports

10.0
100%
2 Ratings
9.0
90%
1 Rating

Ad conversion tracking

10.0
100%
2 Ratings
9.0
90%
1 Rating

Ad attribution reporting

10.0
100%
2 Ratings
8.0
80%
1 Rating

Cross-channel ad management

10.0
100%
2 Ratings
8.0
80%
1 Rating

Ad forecasting and optimization

9.0
90%
2 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • Celtra is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Celtra

100%
2 Ratings
8.0

Perfect Audience

80%
1 Rating

Usability

Celtra

N/A
0 Ratings
9.0

Perfect Audience

90%
1 Rating

Support Rating

Celtra

N/A
0 Ratings
6.0

Perfect Audience

60%
1 Rating

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Perfect Audience

I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Frank Kermani | TrustRadius Reviewer

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Perfect Audience

  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
Frank Kermani | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Perfect Audience

  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
Frank Kermani | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Perfect Audience

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Usability

Celtra

No score
No answers yet
No answers on this topic

Perfect Audience

Perfect Audience 9.0
Based on 1 answer
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
Frank Kermani | TrustRadius Reviewer

Support Rating

Celtra

No score
No answers yet
No answers on this topic

Perfect Audience

Perfect Audience 6.0
Based on 1 answer
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
Frank Kermani | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Perfect Audience

I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
Frank Kermani | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Perfect Audience

  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
Frank Kermani | TrustRadius Reviewer

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