What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 4 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 4 reviews and ratings
Feature Set Ratings
- Celtra ranks higher in 3 feature sets: Ad Network Integration, Ad Campaigns, Ad Reporting & Analytics
Ad Network Integration
10.0
Celtra
100%

8.0
Perfect Audience
80%
Celtra ranks higher in 2/2 features
Celtra ranks higher in 2/2 features
Data Transfer
10.0
100%
2 Ratings

8.0
80%
1 Rating
DSP integration
10.0
100%
2 Ratings

8.0
80%
1 Rating
Ad Campaigns
9.4
Celtra
94%

8.4
Perfect Audience
84%
Celtra ranks higher in 5/5 features
Celtra ranks higher in 5/5 features
Ad campaign creation
10.0
100%
2 Ratings

8.0
80%
1 Rating
Ad deployment
9.0
90%
2 Ratings

9.0
90%
1 Rating
Display advertising
10.0
100%
2 Ratings

9.0
90%
1 Rating
Ad display and retargeting segmentation
9.0
90%
2 Ratings

8.0
80%
1 Rating
Sequence targeting
9.0
90%
2 Ratings

8.0
80%
1 Rating
Ad Reporting & Analytics
9.8
Celtra
98%

8.3
Perfect Audience
83%
Celtra ranks higher in 6/6 features
Celtra ranks higher in 6/6 features
Ad dashboards
10.0
100%
2 Ratings

8.0
80%
1 Rating
Ad performance reports
10.0
100%
2 Ratings

9.0
90%
1 Rating
Ad conversion tracking
10.0
100%
2 Ratings

9.0
90%
1 Rating
Ad attribution reporting
10.0
100%
2 Ratings

8.0
80%
1 Rating
Cross-channel ad management
10.0
100%
2 Ratings

8.0
80%
1 Rating
Ad forecasting and optimization
9.0
90%
2 Ratings

8.0
80%
1 Rating
Attribute Ratings
- Celtra is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
10.0
Celtra
100%
2 Ratings

8.0
Perfect Audience
80%
1 Rating
Usability
Celtra
N/A
0 Ratings

9.0
Perfect Audience
90%
1 Rating
Support Rating
Celtra
N/A
0 Ratings

6.0
Perfect Audience
60%
1 Rating
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Perfect Audience
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Operations Manager
NatuacomFurniture, 11-50 employees
Pros
Celtra
- I like that Celtra is under a high-quality price and minimum requirement.
- It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
- The campaigns are phenomenal, and the marketing management is excellent.
- We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
- As for formats, I can pretty much create whatever I want.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
Perfect Audience
- Great to up your inbound marketing game
- The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
- Can customize each ad easily
Operations Manager
NatuacomFurniture, 11-50 employees
Cons
Celtra
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Perfect Audience
- Constantly left Googling how to do things because the system is sometimes confusing
- Weak native reporting
- Landing page editor needs work
Operations Manager
NatuacomFurniture, 11-50 employees
Pricing Details
Celtra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Perfect Audience
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
Celtra
No score
No answers yet
No answers on this topic
Perfect Audience
Perfect Audience 9.0
Based on 1 answer
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
Operations Manager
NatuacomFurniture, 11-50 employees
Support Rating
Celtra
No score
No answers yet
No answers on this topic
Perfect Audience
Perfect Audience 6.0
Based on 1 answer
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
Operations Manager
NatuacomFurniture, 11-50 employees
Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
Perfect Audience
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
Operations Manager
NatuacomFurniture, 11-50 employees
Return on Investment
Celtra
- Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
- Positive - no need for outsourcing to other creative agencies so we save more costs
- Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Perfect Audience
- The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
- Re-marketing features have been superior to AdWords.
Operations Manager
NatuacomFurniture, 11-50 employees