What users are saying about
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 13 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.9 out of 100
Based on 2 reviews and ratings
Attribute Ratings
- ChartMogul is rated higher in 1 area: Likelihood to Recommend
- InsightSquared Marketing Analytics is rated higher in 1 area: Support Rating
Likelihood to Recommend
9.9
ChartMogul
99%
5 Ratings
9.0
InsightSquared Marketing Analytics
90%
1 Rating
Support Rating
8.1
ChartMogul
81%
6 Ratings
10.0
InsightSquared Marketing Analytics
100%
1 Rating
Likelihood to Recommend
ChartMogul
For businesses that rely on subscription/recurring revenue models, especially within SaaS. Once everything is all plugged in, it's so easy to generate granular reports and insights. Straight-up eCommerce businesses that don't rely on a recurring/subscription model might not get as much value.
Content Marketing Manager
ConvertFlowComputer Software, 1-10 employees
InsightSquared Marketing Analytics
InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.
Sr. Marketing Operations Manager
SpireonAutomotive, 201-500 employees
Pros
ChartMogul
- Data Ingestion - Because we use a payment processor that ChartMogul understands, they are able to ingest the data automatically and process it with almost no input from us.
- Analysis and Insights - Once we got our data into ChartMogul, we immediately started seeing some patterns in our data that hadn't previously been apparent to us.
- Customizability - ChartMogul makes it fairly easy to customize and extend the dashboard (and to enrich our data manually via the API).

Verified User
Engineer in Engineering
Computer Software Company, 1-10 employeesInsightSquared Marketing Analytics
- Deep SQL capabilities
- Highly Customizable
- Good Integration Options
- Accurate Multi-touch Analytics
Sr. Marketing Operations Manager
SpireonAutomotive, 201-500 employees
Cons
ChartMogul
- ChartMogul doesn't always integrate both ways well. When data is modified that has been previously pushed to ChartMogul, bugs can occur.
- I haven't seen an A/R turnover report but this would be helpful to have.
Billing Specialist
15FiveComputer Software, 11-50 employees
InsightSquared Marketing Analytics
- Requires SQL knowledge to customize reports
- Visualizations are a little dated (although in the process of being updated)
- Ease of editing minor details of reports and dashboard
- No dashboard-wide updates
Sr. Marketing Operations Manager
SpireonAutomotive, 201-500 employees
Pricing Details
ChartMogul
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—InsightSquared Marketing Analytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Support Rating
ChartMogul
ChartMogul 8.1
Based on 6 answers
Never used!

Verified User
Contributor in Other
Internet Company, 51-200 employeesInsightSquared Marketing Analytics
InsightSquared Marketing Analytics 10.0
Based on 1 answer
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
Sr. Marketing Operations Manager
SpireonAutomotive, 201-500 employees
Alternatives Considered
ChartMogul
ChartMogul felt like the market leader for SaaS. Its ease-of-use, visual reporting, and overall feature set seemed to align with exactly what we needed. It provides everything needed when it comes to tracking our revenue month-over-month.
Content Marketing Manager
ConvertFlowComputer Software, 1-10 employees
InsightSquared Marketing Analytics
No answers on this topic
Return on Investment
ChartMogul
- We are able to see how our company is doing in terms of churn, sales, and overall health.
- It's a fantastic resource to drill down by customers and learn past subscription history and trends.
Customer Success Manager
Device MagicComputer Software, 11-50 employees
InsightSquared Marketing Analytics
- Adjusted our business reviews to better represent marketing ROI
- Increased the timeframes we could accurately report on (up to 2+ years now)
- Completely new executive leadership team dashboards
Sr. Marketing Operations Manager
SpireonAutomotive, 201-500 employees