ChartMogul vs InsightSquared Marketing Analytics

Likelihood to Recommend

ChartMogul is really a no-brainer if you're currently processing payments through one of the payment processors that they are built to work with, as the barrier to entry and the required work to get your data into the app and start seeing analysis is exceptionally low. I also expect that in large enough organizations, you may have internal teams that are already generating the kind of data that ChartMogul produces for us, but in our case, it added a lot of new info that we hadn't been able to get at without doing manual analysis.

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Verified User

Engineer in Engineering

Computer Software Company, 1-10 employees

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InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Pros

Tracks MRR
Graph graphics
Tracks customer churn

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Chloe Sayers

Billing Specialist

15FiveComputer Software, 11-50 employees

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Deep SQL capabilities
Highly Customizable
Good Integration Options
Accurate Multi-touch Analytics

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Cons

Unclear how to select multiple items for a filter (only able to filter by 1 attribute).

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Verified User

Contributor in Other

Internet Company, 51-200 employees

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Requires SQL knowledge to customize reports
Visualizations are a little dated (although in the process of being updated)
Ease of editing minor details of reports and dashboard
No dashboard-wide updates

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Support Rating

ChartMogul 8.1

Based on 6 answers

Support has always been quick and helpful.

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Mae Ports

Customer Success Manager

Device MagicComputer Software, 11-50 employees

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InsightSquared Marketing Analytics 10.0

Based on 1 answer

InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Alternatives Considered

Airtable can also track metrics with data integrations; however, you have to set up a lot of custom integrations using a third-party app. ChartMogul has the advantage here in those integrations with other accounting software can be set up within ChartMogul itself. These keep things cleaner and makes sure they are less likely to break.

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Chloe Sayers

Billing Specialist

15FiveComputer Software, 11-50 employees

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No answers on this topic

Return on Investment

It's unfortunately difficult for us to directly analyze the ROI impact of ChartMogul on our business, however, we do absolutely feel that we have a better handle on the subscription numbers behind our business.

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Verified User

Engineer in Engineering

Computer Software Company, 1-10 employees

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Adjusted our business reviews to better represent marketing ROI
Increased the timeframes we could accurately report on (up to 2+ years now)
Completely new executive leadership team dashboards

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ChartMogul

InsightSquared Marketing Analytics

Likelihood to Recommend

ChartMogul

InsightSquared Marketing Analytics

Pros

ChartMogul

InsightSquared Marketing Analytics

Cons

ChartMogul

InsightSquared Marketing Analytics

Support Rating

ChartMogul

InsightSquared Marketing Analytics

Alternatives Considered

ChartMogul

InsightSquared Marketing Analytics

Return on Investment

ChartMogul

InsightSquared Marketing Analytics

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Add comparison