ChartMogul vs InsightSquared Marketing Analytics

Likelihood to Recommend

For businesses that rely on subscription/recurring revenue models, especially within SaaS. Once everything is all plugged in, it's so easy to generate granular reports and insights. Straight-up eCommerce businesses that don't rely on a recurring/subscription model might not get as much value.

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Michael Glover

Content Marketing Manager

ConvertFlowComputer Software, 1-10 employees

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InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Pros

Data Ingestion - Because we use a payment processor that ChartMogul understands, they are able to ingest the data automatically and process it with almost no input from us.
Analysis and Insights - Once we got our data into ChartMogul, we immediately started seeing some patterns in our data that hadn't previously been apparent to us.
Customizability - ChartMogul makes it fairly easy to customize and extend the dashboard (and to enrich our data manually via the API).

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Verified User

Engineer in Engineering

Computer Software Company, 1-10 employees

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Deep SQL capabilities
Highly Customizable
Good Integration Options
Accurate Multi-touch Analytics

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Cons

ChartMogul doesn't always integrate both ways well. When data is modified that has been previously pushed to ChartMogul, bugs can occur.
I haven't seen an A/R turnover report but this would be helpful to have.

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Chloe Sayers

Billing Specialist

15FiveComputer Software, 11-50 employees

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Requires SQL knowledge to customize reports
Visualizations are a little dated (although in the process of being updated)
Ease of editing minor details of reports and dashboard
No dashboard-wide updates

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Starting Price

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General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

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Support Rating

ChartMogul 8.1

Based on 6 answers

Never used!

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Verified User

Contributor in Other

Internet Company, 51-200 employees

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InsightSquared Marketing Analytics 10.0

Based on 1 answer

InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Alternatives Considered

ChartMogul felt like the market leader for SaaS. Its ease-of-use, visual reporting, and overall feature set seemed to align with exactly what we needed. It provides everything needed when it comes to tracking our revenue month-over-month.

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Michael Glover

Content Marketing Manager

ConvertFlowComputer Software, 1-10 employees

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No answers on this topic

Return on Investment

We are able to see how our company is doing in terms of churn, sales, and overall health.
It's a fantastic resource to drill down by customers and learn past subscription history and trends.

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