What users are saying about
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.9 out of 100

Attribute Ratings

  • ChartMogul is rated higher in 1 area: Likelihood to Recommend
  • InsightSquared Marketing Analytics is rated higher in 1 area: Support Rating

Likelihood to Recommend

9.9

ChartMogul

99%
5 Ratings
9.0

InsightSquared Marketing Analytics

90%
1 Rating

Support Rating

8.1

ChartMogul

81%
6 Ratings
10.0

InsightSquared Marketing Analytics

100%
1 Rating

Likelihood to Recommend

ChartMogul

For businesses that rely on subscription/recurring revenue models, especially within SaaS. Once everything is all plugged in, it's so easy to generate granular reports and insights. Straight-up eCommerce businesses that don't rely on a recurring/subscription model might not get as much value.
Michael Glover | TrustRadius Reviewer

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.
Ryan Weber | TrustRadius Reviewer

Pros

ChartMogul

  • Data Ingestion - Because we use a payment processor that ChartMogul understands, they are able to ingest the data automatically and process it with almost no input from us.
  • Analysis and Insights - Once we got our data into ChartMogul, we immediately started seeing some patterns in our data that hadn't previously been apparent to us.
  • Customizability - ChartMogul makes it fairly easy to customize and extend the dashboard (and to enrich our data manually via the API).
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Deep SQL capabilities
  • Highly Customizable
  • Good Integration Options
  • Accurate Multi-touch Analytics
Ryan Weber | TrustRadius Reviewer

Cons

ChartMogul

  • ChartMogul doesn't always integrate both ways well. When data is modified that has been previously pushed to ChartMogul, bugs can occur.
  • I haven't seen an A/R turnover report but this would be helpful to have.
Chloe Sayers | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Requires SQL knowledge to customize reports
  • Visualizations are a little dated (although in the process of being updated)
  • Ease of editing minor details of reports and dashboard
  • No dashboard-wide updates
Ryan Weber | TrustRadius Reviewer

Pricing Details

ChartMogul

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

InsightSquared Marketing Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Support Rating

ChartMogul

ChartMogul 8.1
Based on 6 answers
Never used!
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics 10.0
Based on 1 answer
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
Ryan Weber | TrustRadius Reviewer

Alternatives Considered

ChartMogul

ChartMogul felt like the market leader for SaaS. Its ease-of-use, visual reporting, and overall feature set seemed to align with exactly what we needed. It provides everything needed when it comes to tracking our revenue month-over-month.
Michael Glover | TrustRadius Reviewer

InsightSquared Marketing Analytics

No answers on this topic

Return on Investment

ChartMogul

  • We are able to see how our company is doing in terms of churn, sales, and overall health.
  • It's a fantastic resource to drill down by customers and learn past subscription history and trends.
Mae Ports | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Adjusted our business reviews to better represent marketing ROI
  • Increased the timeframes we could accurately report on (up to 2+ years now)
  • Completely new executive leadership team dashboards
Ryan Weber | TrustRadius Reviewer

Add comparison