What users are saying about
9 Ratings
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Score 8.5 out of 100
2 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

ChartMogul

ChartMogul is really a no-brainer if you're currently processing payments through one of the payment processors that they are built to work with, as the barrier to entry and the required work to get your data into the app and start seeing analysis is exceptionally low. I also expect that in large enough organizations, you may have internal teams that are already generating the kind of data that ChartMogul produces for us, but in our case, it added a lot of new info that we hadn't been able to get at without doing manual analysis.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.
Ryan Weber | TrustRadius Reviewer

Pros

ChartMogul

  • Tracks MRR
  • Graph graphics
  • Tracks customer churn
Chloe Sayers | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Deep SQL capabilities
  • Highly Customizable
  • Good Integration Options
  • Accurate Multi-touch Analytics
Ryan Weber | TrustRadius Reviewer

Cons

ChartMogul

  • Unclear how to select multiple items for a filter (only able to filter by 1 attribute).
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Requires SQL knowledge to customize reports
  • Visualizations are a little dated (although in the process of being updated)
  • Ease of editing minor details of reports and dashboard
  • No dashboard-wide updates
Ryan Weber | TrustRadius Reviewer

Support Rating

ChartMogul

ChartMogul 8.1
Based on 6 answers
Support has always been quick and helpful.
Mae Ports | TrustRadius Reviewer

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics 10.0
Based on 1 answer
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
Ryan Weber | TrustRadius Reviewer

Alternatives Considered

ChartMogul

Airtable can also track metrics with data integrations; however, you have to set up a lot of custom integrations using a third-party app. ChartMogul has the advantage here in those integrations with other accounting software can be set up within ChartMogul itself. These keep things cleaner and makes sure they are less likely to break.
Chloe Sayers | TrustRadius Reviewer

InsightSquared Marketing Analytics

No answers on this topic

Return on Investment

ChartMogul

  • It's unfortunately difficult for us to directly analyze the ROI impact of ChartMogul on our business, however, we do absolutely feel that we have a better handle on the subscription numbers behind our business.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Adjusted our business reviews to better represent marketing ROI
  • Increased the timeframes we could accurately report on (up to 2+ years now)
  • Completely new executive leadership team dashboards
Ryan Weber | TrustRadius Reviewer

Pricing Details

ChartMogul

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

InsightSquared Marketing Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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