What users are saying about

Cheetah Messaging vs Pure360

Cheetah Messaging
39 Ratings
Pure360
7 Ratings

Cheetah Messaging

39 Ratings
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Score 8.4 out of 100

Based on 39 reviews and ratings

Pure360

7 Ratings
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Score 7 out of 100

Based on 7 reviews and ratings

Feature Set Ratings

  • Cheetah Messaging ranks higher in 1 feature set: Email & Online Marketing
  • Cheetah Messaging and Pure360 are tied in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.9

Cheetah Messaging

79%
6.0

Pure360

60%
Cheetah Messaging ranks higher in 8/9 features
Cheetah Messaging ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
8.0
80%
1 Rating

Dynamic content

9.0
90%
11 Ratings
6.0
60%
1 Rating

Ability to test dynamic content

7.5
75%
11 Ratings
N/A
0 Ratings

Landing pages

7.0
70%
11 Ratings
N/A
0 Ratings

A/B testing

8.0
80%
10 Ratings
6.0
60%
1 Rating

Mobile optimization

9.0
90%
10 Ratings
5.0
50%
1 Rating

Email deliverability reporting

8.0
80%
19 Ratings
6.0
60%
2 Ratings

List management

8.0
80%
11 Ratings
5.0
50%
1 Rating

Triggered drip sequences

8.0
80%
9 Ratings
N/A
0 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%
7.7

Pure360

77%
Cheetah Messaging ranks higher in 2/3 features
Cheetah Messaging ranks higher in 2/3 features

Dashboards

7.5
75%
11 Ratings
9.0
90%
1 Rating

Standard reports

8.0
80%
11 Ratings
8.0
80%
1 Rating

Custom reports

7.5
75%
11 Ratings
6.0
60%
1 Rating

Pre-Send Testing

7.8

Cheetah Messaging

78%

Pure360

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
4.0

Pure360

40%
1 Rating

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings

Pure360

N/A
0 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating

Pure360

N/A
0 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings

Pure360

N/A
0 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

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Anonymous | TrustRadius Reviewer
Verified User
View all 13 answers on this topic

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez | TrustRadius Reviewer
Duncan Hernandez
View all 13 answers on this topic

Pure360

  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Anonymous | TrustRadius Reviewer
Verified User
View all 13 answers on this topic

Pure360

  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Pricing Details

Cheetah Messaging

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

—

Pure360

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
—

Starting Price

—

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Anonymous | TrustRadius Reviewer
Verified User
View all 3 answers on this topic

Pure360

No score
No answers yet
No answers on this topic

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Pure360

No score
No answers yet
No answers on this topic

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

Pure360

No score
No answers yet
No answers on this topic

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.

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Hinal S | TrustRadius Reviewer
Hinal S
View all 13 answers on this topic

Pure360

No answers on this topic

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Anonymous | TrustRadius Reviewer
Verified User
View all 13 answers on this topic

Pure360

  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Screenshots

Pure360

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