What users are saying about
1 Rating
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Score 10 out of 100
4 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

Klue

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.
Jeff Epstein | TrustRadius Reviewer

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

Klue

  • Gathering publicly available intelligence - news, blogs, reports, etc.
  • Organizing intel into customized, meaningful buckets by the competitor.
  • Creating useful battle cards for sales.
  • Capturing news and info as you come across it online.
Jeff Epstein | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

Klue

  • Doesn't currently capture reviews (like this one).
  • Battle card templates are limited.
  • Push alerts when changes occur on tracked pages.
Jeff Epstein | TrustRadius Reviewer

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

Klue

No score
No answers yet
No answers on this topic

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Klue

Klue seems much easier to use, and also had a better engagement experience during our trial period. They're insanely customer focused.
Jeff Epstein | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

Klue

  • Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
  • Given our deal size, the payback/ROI is virtually instant.
  • The entire company is more in tune with the competitive landscape.
Jeff Epstein | TrustRadius Reviewer

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klue

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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