What users are saying about
1 Rating
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Score 10 out of 100
9 Ratings
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Score 7.4 out of 100

Attribute Ratings

  • Claritas PRIZM Premier is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Claritas PRIZM Premier

100%
1 Rating
3.0

Klue

30%
2 Ratings

Likelihood to Renew

10.0

Claritas PRIZM Premier

100%
1 Rating

Klue

N/A
0 Ratings

Likelihood to Recommend

Claritas

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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Klue

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.
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Pros

Claritas

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
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Klue

  • Battlecards
  • competitive intelligence
  • email updates
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Cons

Claritas

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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Klue

  • Doesn't currently capture reviews (like this one).
  • Battle card templates are limited.
  • Push alerts when changes occur on tracked pages.
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Pricing Details

Claritas PRIZM Premier

Starting Price

Editions & Modules

Claritas PRIZM Premier editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Klue

    Starting Price

    $0

    Editions & Modules

    Klue editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Claritas

      It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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      Klue

      No answers on this topic

      Alternatives Considered

      Claritas

      No answers on this topic

      Klue

      Owler's email updates are slightly stronger
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      Return on Investment

      Claritas

      • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
      • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
      • It has helped support expansion into a new market for our health insurance products.
      • We are able to design products based on the populations needs and behaviors rather than what someone heard.
      • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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      Klue

      • Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
      • Given our deal size, the payback/ROI is virtually instant.
      • The entire company is more in tune with the competitive landscape.
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