Conductor vs. Moz Pro vs. Semrush

Conductor

393 Reviews and Ratings

Moz Pro

372 Reviews and Ratings

Semrush

778 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Conductor	Score 9.3 out of 10	N/A	Conductor is an enterprise AEO platform that provides unified AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor states its current customers include global brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.	N/A
Moz Pro	Score 7.8 out of 10	N/A	MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…	$99 per month
Semrush	Score 8.6 out of 10	N/A	Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…	$139.95 per month

Pricing

Conductor

Moz Pro

Semrush

Editions & Modules

No answers on this topic

Standard: $99
per month
Medium: $179
per month
Large: $299
per month
Premium: $599
per month

Pro: $139.95
per month
Guru: $249.95
per month
Business: $499.95
per month

Offerings

Pricing Offerings
Conductor	Moz Pro	Semrush
Free Trial
Yes	Yes	Yes
Free/Freemium Version
No	No	Yes
Premium Consulting/Integration Services
Yes	No	No

Entry-level Setup Fee

Optional

No setup fee

Optional

Additional Details

—

Discount available for annual billing.

17% discount for annual pricing.

More Pricing Information

Community Pulse
	Conductor	Moz Pro	Semrush
Considered Multiple Products	Conductor Verified User Team Lead Chose Conductor I've used BrightEdge, Ahrefs, Semrush, Siteimprove, and a few others I can't think of the name right now. We didn't move from one to the other, this was always the tool I have used with this company. Incentivized Helpful? Steve 'Berto' Bertolacci Director of SEO (Optimization) Chose Conductor Semrush -- I still use this suite, though not for the info I get from Conductor. I don't see their ranking data as being as accurate, but they do show other key data points and 3rd party traffic stats. BrightEdge -- the platform is most comparable with Conductor, but have the … Incentivized Helpful? Verified User Director Chose Conductor We have evaluated Semrush and BrightEdge. Price was the motivational factor in leaving. Incentivized Helpful? Joe Preston SEO Lead Chose Conductor I have used many SEO campaign platforms like Conductor. Conductor UX leads to a good SEO workflow for me. I don't really even understand why. I have used Semrush a lot, Ahrefs an awful lot, and BrightEdge a little, and I love doing SEO analysis in Conductor and spend way more … Helpful? Scott Eagle Manager SEO/SEM Chose Conductor Semrush was targeted for the small/medium business and fell short with the number of accounts and projects we needed to run. I feel it also has a cumbersome pricing structure. Botify, albeit an amazing technical auditing tool wasn't the right software for what we need right … Incentivized Helpful? Alanna Hawley SEO Specialist Chose Conductor I have used Semrush regularly, alongside Conductor and in place of Conductor. Semrush is more cost effective, but overly complicated and not as good with reporting. I think the biggest thing I miss when using Semrush is content segments actually. However, I do prefer Semrush's … Incentivized Helpful? Guus Witjes Online Marketing Coordinator Chose Conductor We used Semrush before - but that was hard to scale. Conductor did a better job in that Incentivized Helpful? Verified User Consultant Chose Conductor I have used Semrush in the past. I particularly like Conductor because of its versatility and ability to drill down to specifics. Incentivized Helpful? Verified User Manager Chose Conductor Our company has only used Conductor for the past 2 years. Incentivized Helpful? Christopher Johnston 👨‍💻 Search Engine Optimization Specialist Chose Conductor We switched to Conductor from BrightEdge because the team at BrightEdge didn't seem very helpful during our weekly calls, and the platform was tough to use. The features were not laid out in a very logical or user-friendly fashion, and it was often difficult to accomplish even … Incentivized Helpful? Carlos Fernando Morales Sr Manager of Opportunity Generation Chose Conductor Our entire team tested the above and some others I can't recall at this time. They all had their pros and cons. We preferred to go with Conductor because of its ease of use, ease of deployment, and lowered costs. Incentivized Helpful? Verified User Consultant Chose Conductor I have been in SEO for over a decade, and in that time, I have used just about every tool on the market. Conductor is the tool we get the most useful insights from in the easiest way. The support and help we get from the Conductor team are one of the main reasons we ignore the … Incentivized Helpful? Verified User Consultant Chose Conductor We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large … Incentivized Helpful? Verified User Manager Chose Conductor My company needed a full end-to-end solution and not just keyword data. Moz wasn't robust enough, and BrightEdge was lacking ease of usability. Incentivized Helpful? BC Beth Chelotti Manager, Digital & Web Chose Conductor We used Moz to introduce SEO to the organization. Once we had executive buy-in, the natural next step was to move to an advanced enterprise platform. Conductor offers an easier interface and more options in terms of competitor analysis, reporting, support, research, content … Incentivized Helpful? Verified User Manager Chose Conductor We switched from BrightEdge mainly due to my recommendation based on my past experience with Conductor. The main reason was the advancements in technology that Conductor had demonstrated during our initial conversations. We were certain that the tool simply had more to offer … Incentivized Helpful? Verified User Strategist Chose Conductor We switched to Conductor for several reasons: Explorer is a feature that other tools do not have. It is very helpful to be able to see how your website is working as a whole vs. just the keywords you are tracking. Content research was something that was missing from our … Incentivized Helpful? Verified User Professional Chose Conductor We liked that Conductor offered many different tools in one easier-to-use platform. The price point was right for us. I had experience with other tools but had never used Conductor, and I liked what I saw in the demos we were given. It hasn't disappointed me yet! Incentivized Helpful? Trung Tran Senior Digital Optimization Strategist Chose Conductor Conductor is an enterprise product so it tries to do many things well. Overall it competes well with other enterprise providers. If you isolate the tools, then there are better offerings out there in terms of functionality you will have to pay more and deal with multiple vendors. Incentivized Helpful? Verified User Director Chose Conductor The level of customer support was ultimately why we chose to switch. Incentivized Helpful? Verified User Director Chose Conductor Conductor is on another level with the tools and reporting. Moz might be ok for a small business but we needed a platform with more features. Incentivized Helpful? Paul McHardy, MPC Senior Digital Marketing Consultant Chose Conductor I switched jobs. Incentivized Helpful?	Moz Pro Verified User C-Level Executive Chose Moz Pro radian6 woorank webceo Incentivized Helpful? Rachel Hensley E-Commerce Director Chose Moz Pro I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two … Incentivized Helpful? Verified User Contributor Chose Moz Pro Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling … Incentivized Helpful? Verified User Consultant Chose Moz Pro Personally I think Moz is one of the top tools being used in the market for search engine optimization. It provides great insights, is easy to use and is easy to read and understand with their simple and comprehensive dashboard. I personally choose to use SEMRush above all … Incentivized Helpful? Verified User Director Chose Moz Pro The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket. Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference … Incentivized Helpful? Verified User Strategist Chose Moz Pro While I prefer to use SEMRush for a more robust competitor analysis, Moz has keyword tracking down to an art. The ability to track keywords and see changes over time eliminate the tedious need to manually track changes. Incentivized Helpful? DJ Dustin Junkert Manager of Search Chose Moz Pro Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in … Incentivized Helpful? Lee L Kennedy Analytics Director Chose Moz Pro SEMRush is a great competitor tool but is a bit weak on the "SEO Campaign" side of things, where you can track specific rankings and onsite issues, etc. Their "Projects" section comes close though, and I probably just need to spend more time with SEMRush to discover everything … Incentivized Helpful? Verified User Program Manager Chose Moz Pro We looked at Semrush, and while it looks like a more advanced platform, it was just too much for our needs and where our team was starting at. We needed something with a learning curve that wasn't nearly as steep. If we did more with paid search, though, I might take another … Incentivized Helpful? Preeti Gautam Social Media Executive & Content Editor Chose Moz Pro A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price. Incentivized Helpful? Verified User Employee Chose Moz Pro Moz Pro fit our needs and offered competitive features to Semrush. Semrush may be more fit for larger businesses or those looking for multi domain support. Moz offers multiple domain support, but may not be as intuitive as Semrush. Ultimately Moz affords us all of the tools we … Incentivized Helpful? Verified User Manager Chose Moz Pro Moz Pro feels more user-friendly as the interface is very intuitive. There are also lots of user guides and content about SEO strategy. Incentivized Helpful? Verified User Program Manager Chose Moz Pro Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a … Incentivized Helpful? Max Shtefan Search Marketing Manager Chose Moz Pro Moz tends to be more consistent with their data/metrics. Their crawler is also pretty powerful and able to pick up large sets of pages where some other tools may fall short. Helpful? Jordan Comstock Digital Marketing Specialist Chose Moz Pro I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it … Incentivized Helpful? Kevin Gamache Senior Web Analyst Chose Moz Pro Moz had all the features that I was looking for to help us scale our in-house SEO and content marketing strategy. We had previously reviewed several other vendors but the price point and the features offered did not match up to our needs. The ease of use and the time to … Incentivized Helpful? Verified User Director Chose Moz Pro I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable. Incentivized Helpful? Lindsey Marymont Senior Manager, Demand Generation Chose Moz Pro Moz was fair priced and though it didn't have as much functionality as some of the others, it served our purpose and was easy to get up and running with it. We didn't look too much into other vendors as this wasn't a decision that was crucial and we found Moz pretty easily. Incentivized Helpful? Rodrigo Stockebrand Associate Search Director Chose Moz Pro I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to … Incentivized Helpful? Sergio Mercado ✔ SEO Manager Chose Moz Pro Moz is a good alternative but my current team leverages a variety of tools in order to support our external and internal customers. Moz has benefits for certain uses--it's strengths are easy, intuitive control systems, well rounded reporting functionality and decent backlink … Helpful? Mackinley Levine Asst. Editor and SEO Analyst Chose Moz Pro Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful. SEM Rush's keyword research tool provides smart suggestions for semantically related keyword … Helpful? Jeff Bedford Analytics & Optimization Specialist Chose Moz Pro My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more … Helpful? Joe Robison SEO Specialist Chose Moz Pro We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools. SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has … Helpful?	Semrush Alanna Hawley SEO Specialist Chose Semrush SEMRush has many more features than the other tools, and the workflow, or ways you access the tool, were smoother as well. Incentivized Helpful? Katie Wojciechowski SEO Copywriter Chose Semrush Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it. Helpful? BT Blake Townsend Senior Technical Project Manager Chose Semrush Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value. Helpful? Melisha Oakleaf-Wilson Digital Account Supervisor Chose Semrush Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. … Helpful? Quentin Aisbett Digital Strategist Chose Semrush As an agency starting out I began with Moz. While my memory is not that great of those earlier years, it served us well but we switched because we were looking to upgrade at the time and found RavenTools had a better offering for the money. Again we really enjoyed Raven and … Incentivized Helpful? Steve Scott President - Web Strategist and SEO Consultant Chose Semrush Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other … Helpful? Justin Lubomirsky Search Engine Optimization Specialist Chose Semrush Moz isn't very powerful and better suited to beginners. Ahrefs is on par with Semrush, just a personal preference. Rank Ranger has inaccurate data and a terrible user interface. Helpful? Nadene Evans Senior Manager, Growth Marketing Chose Semrush [Semrush] is a great tool for the price. Robust feature set compared to similarly priced tools[.] Incentivized Helpful? Jeff Moriarty Digital Strategist Chose Semrush [Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much … Incentivized Helpful? Jake Harding SEO Manager Chose Semrush Semrush is more intuitive and well-rounded. I didn't use Ahrefs too much, but it felt more complex to use and a bit more fragmented. Moz seemed to diminish in usefulness from when I started using it. Semrush does everything Moz does, but better, more comprehensively, and with … Incentivized Helpful? Verified User Strategist Chose Semrush Moz is the main tool I used before SEMRush. I found Moz to be very helpful and robust in a lot of ways, but extremely lacking in terms of the competitor analysis. SEMRush has a much stronger system for analyzing competitors, which is of high value to my clients. It also has a … Incentivized Helpful? Jeremy Kiner Executive Director Chose Semrush Better value overall. [Semrush] at the end of the day was better suited for our needs. Incentivized Helpful? Mark Anderson Digital Marketing Specialist Chose Semrush Provides the easiest results and provides the best insights based on those results compared to other programs. Semrush, while the platform could use a fresh coat of paint, provides the most information in the most organized way without having to spend a ridiculous amount of … Incentivized Helpful? Freddy Hunt Director of SEO & Content Marketing Chose Semrush Moz was unreliable and not as intuitive as Semrush. The one thing I liked better about Mox Pro was that we could track the same keyword across many zips. This is possible in Semrush, but Semrush requires you to create a new project for every zip. It would be easier if you could … Incentivized Helpful? Bill Stern President Chose Semrush Semrush has an easier interface. Even an entry-level analyst can easily navigate and compile useful data. I did not like Ahref's interface. Ahref's gave more details on certain digital marketing activities but it was not presented in an easy to use way, and clients like the … Incentivized Helpful? Verified User Employee Chose Semrush We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also … Incentivized Helpful? Mohamed Jemaa Senior Marketing Manager Chose Semrush Semrush gives you a complete overview of all the metrics that you should monitor in terms of SEO , so no need to check other tools. It makes you save a lot of time and act fast. Incentivized Helpful? Max Pollak Director of Marketing Technology Chose Semrush They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older … Incentivized Helpful? Tony Wright (tony.wright@wrightimc.com) CEO/Founder Chose Semrush Semrush gives us all the data we need in one dashboard. It works much better than using many different tools. There are tools that are better for certain aspects, but none that provide the depth of data available in Semrush. Incentivized Helpful? Mike Query Digital Marketing Manager Chose Semrush I used Moz for years before switching to SEMrush (I was trained on it at my old job), and SEMrush is better in just about every way except for maybe blog content/resources. Ahrefs looks like a worthy competitor and we may have gone with them if SEMrush were not more affordable. … Helpful? BH Brandi Harvey SEO/Content/SMM Specialist Chose Semrush Point by point and task for task, Semrush is the better value. Helpful? Donna Donahue SEO Manager Chose Semrush Ahrefs = These are pretty similar, I'm just more familiar with SEMrush TapClicks = They don't have all the features of SEMrush Majestic = Purely backlinks Helpful? Andrew Shotland CEO Chose Semrush In general SEMRush is a great value compared to most of these tools, particularly the very expensive "enterprise" tools. Helpful?

Features

Conductor

Moz Pro

Semrush

SEO

Comparison of SEO features of Product A and Product B
	Conductor 8.7 282 Ratings 13% above category average	Moz Pro 7.3 41 Ratings 5% below category average	Semrush 8.0 154 Ratings 5% above category average
Keyword analysis	9.5267 Ratings	8.141 Ratings	8.6154 Ratings
Backlink management	8.394 Ratings	7.036 Ratings	8.3147 Ratings
SERP ranking tracking	8.9252 Ratings	7.141 Ratings	8.3150 Ratings
Page grader	9.3133 Ratings	8.140 Ratings	7.7129 Ratings
Competitive analysis	8.1268 Ratings	8.040 Ratings	8.5149 Ratings
Site audit / diagnostics	9.7253 Ratings	7.139 Ratings	8.0150 Ratings
Site recommendations	7.7265 Ratings	7.037 Ratings	7.6139 Ratings
Task management	8.1102 Ratings	6.022 Ratings	6.591 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	Conductor 8.8 249 Ratings 16% above category average	Moz Pro 5.9 32 Ratings 24% below category average	Semrush 8.2 140 Ratings 9% above category average
Local SEO	9.0200 Ratings	5.327 Ratings	8.1128 Ratings
Social SEO	7.935 Ratings	5.323 Ratings	8.0106 Ratings
Mobile SEO	9.7217 Ratings	6.225 Ratings	8.4113 Ratings
Global SEO	8.4210 Ratings	6.827 Ratings	8.2114 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	Conductor 9.7 265 Ratings 14% above category average	Moz Pro 7.1 33 Ratings 17% below category average	Semrush 8.4 125 Ratings 0% below category average
Multi-domain support	9.6235 Ratings	7.028 Ratings	8.2115 Ratings
Integration with web analytics tools	9.7249 Ratings	7.130 Ratings	8.7119 Ratings

Best Alternatives
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Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
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User Ratings
	Conductor	Moz Pro	Semrush
Likelihood to Recommend	8.5 (283 ratings)	8.1 (78 ratings)	8.2 (154 ratings)
Likelihood to Renew	8.7 (15 ratings)	7.0 (38 ratings)	9.1 (3 ratings)
Usability	6.4 (155 ratings)	7.0 (3 ratings)	8.1 (10 ratings)
Availability	10.0 (1 ratings)	10.0 (1 ratings)	9.1 (1 ratings)
Performance	7.0 (1 ratings)	- (0 ratings)	7.3 (1 ratings)
Support Rating	8.8 (236 ratings)	9.5 (7 ratings)	9.9 (17 ratings)
In-Person Training	10.0 (1 ratings)	- (0 ratings)	- (0 ratings)
Online Training	- (0 ratings)	7.0 (1 ratings)	- (0 ratings)
Implementation Rating	3.7 (8 ratings)	- (0 ratings)	7.3 (1 ratings)
Configurability	9.0 (1 ratings)	- (0 ratings)	- (0 ratings)
Ease of integration	9.0 (1 ratings)	- (0 ratings)	- (0 ratings)
Product Scalability	9.0 (1 ratings)	- (0 ratings)	9.1 (1 ratings)
Vendor post-sale	9.6 (2 ratings)	- (0 ratings)	- (0 ratings)
Vendor pre-sale	7.8 (2 ratings)	- (0 ratings)	- (0 ratings)

User Testimonials
	Conductor	Moz Pro	Semrush
Likelihood to Recommend	Conductor Conductor is a great tool to use when we're planning and optimizing content around specific trends. It also helps us track our on-going performance as well, which is great to help us improve. Conductor is less ideal for content that has a quick turnaround time or pieces where SEO isn't a priority, also if you're looking to manage content publishing directly. It's more useful when it comes to strategy and optimization for in-depth pieces. Incentivized Verified User Anonymous Read full review	iContact Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager). Incentivized Verified User Anonymous Read full review	Semrush This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results. Incentivized Verified User Anonymous Read full review
Pros	Conductor When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc. The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking. A content guidance tool that is unmatched by any other product available in the market. Incentivized Christopher Johnston 👨‍💻 Search Engine Optimization Specialist Read full review	iContact It finds relevant keywords and lets you know your chance of ranking with them. It helps you find content that needs work to rank better. It helps you improve any technical issues with your web pages. It helps you audit your current site for any technical issues. It helps you keep track of your most important keywords. Incentivized Joseph Kahn Head RankingZealot at Hum JAM Read full review	Semrush Great visuals for keyword position tracking, love that you can see the page that is ranking Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking) Shows many different and useful views for competitive research Great templated keyword research tools for those who are not as hands-on with SEO I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords Katie Wojciechowski SEO Copywriter Read full review
Cons	Conductor Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible) Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.) Incentivized BC Beth Chelotti Manager, Digital & Web Read full review	iContact Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something. I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc. There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text. Incentivized DJ Dustin Junkert Manager of Search Read full review	Semrush Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT) Tracking multiple keywords, across multiple clients can be costly Daniel Drummond Head of Digital Marketing Read full review
Likelihood to Renew	Conductor Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare. Joe Preston SEO Lead Read full review	iContact We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality). Kyle Claypool Digital Director Read full review	Semrush I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use. Incentivized PB Perrine Bettinelli Online marketing assistant Read full review
Usability	Conductor I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments. Verified User Anonymous Read full review	iContact it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst) Verified User Anonymous Read full review	Semrush The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast. Incentivized Verified User Anonymous Read full review
Reliability and Availability	Conductor Always works when I've needed it Incentivized Verified User Anonymous Read full review	iContact Every time I've ever needed it, it's been there. Ingo Grammel Sr. Digital Marketing Manager Read full review	Semrush Semrush available when you need it! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Performance	Conductor Sometimes reports can take some time to load Incentivized Verified User Anonymous Read full review	iContact No answers on this topic	Semrush SemRush performs well with few errors! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Support Rating	Conductor The Conductor support team is excellent, especially our Customer Success manager. Our monthly calls to review our wins, losses, and key takeaways for the next steps are incredibly helpful, and Conductor's platform provides not only an organic search tool for our company but also a learning resource via our Customer Success calls. Incentivized Verified User Anonymous Read full review	iContact As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions. Incentivized Verified User Anonymous Read full review	Semrush I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group! Verified User Anonymous Read full review
In-Person Training	Conductor Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer Incentivized Verified User Anonymous Read full review	iContact No answers on this topic	Semrush No answers on this topic
Implementation Rating	Conductor I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it. Incentivized Chris Hall Senior Manager, Technology and Online Media Read full review	iContact No answers on this topic	Semrush I did it by myself and do not have a comment! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Alternatives Considered	Conductor We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large enterprises Incentivized Verified User Anonymous Read full review	iContact Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price. Incentivized Phil Parrish Co-founder, Managing Director Read full review	Semrush We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space. Incentivized Joshua Poole SEO Manager Read full review
Scalability	Conductor Many features Incentivized Verified User Anonymous Read full review	iContact No answers on this topic	Semrush Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed. Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Return on Investment	Conductor Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning All this extra traffic, gave us more leads, therefore more sales! Charles Gosselin Digital Marketing Read full review	iContact Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time. The thing that I don't like about this software is, that sometimes your page can take too much time for crawling. Incentivized Preeti Gautam Social Media Executive & Content Editor Read full review	Semrush Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries. The site checks available with Semrush have helped us to pitch and sell our services, securing new clients. Incentivized SC Sacha Crowther Content Marketing Lead Read full review
ScreenShots	Conductor Screenshots	Moz Pro Screenshots